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Rigorous research, rooted in practice | About
Race, Gender & Equity Social Enterprise Behavioral Finance & Financial Stability Case Method Project Creating Emerging Markets Digital Data Design Institute at Harvard Foundry Impact-Weighted Accounts... View Details
- September 2007
- Case
Metro International S.A.
By: Tarun Khanna, Felix Oberholzer-Gee, Vincent Marie Dessain, Ane Damgaard Jensen and Anders Sjoman
Explores the business model of Metro International, a company publishing 70 editions of its free newspaper in 20 countries. Metro had been a pioneer in the free newspaper market, fighting incumbent publishers distributing traditional paid-for newspapers. Looks at the... View Details
Keywords: Business Model; Business Strategy; Competitive Strategy; Digital Marketing; Advertising; Expansion; Globalized Firms and Management; Journalism and News Industry; Spain
Khanna, Tarun, Felix Oberholzer-Gee, Vincent Marie Dessain, Ane Damgaard Jensen, and Anders Sjoman. "Metro International S.A." Harvard Business School Case 708-429, September 2007.
- 01 Dec 2023
- News
Rounding the Bend
resellers, while 35 percent become feedstock for companies making recycled products—old wool sweaters become new ones, or last year’s fashions become tomorrow’s couch-cushion stu ng. The market for recycled materials is widening, Bolon... View Details
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
predictions. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54314 January–February 2019 Harvard Business Review Cracking Frontier Markets By: Christensen, Clayton M., Efosa Ojomo, and Karen Dillon Abstract— With... View Details
Keywords: Dina Gerdeman
- August 2020 (Revised March 2021)
- Supplement
Migros Turkey: Scaling Online Operations (B)
By: Antonio Moreno and Gamze Yucaoglu
The case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the... View Details
Keywords: Grocery; Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Retail Industry; Turkey
Moreno, Antonio, and Gamze Yucaoglu. "Migros Turkey: Scaling Online Operations (B)." Harvard Business School Supplement 621-027, August 2020. (Revised March 2021.)
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
separately. "Bundling is pervasive in several markets, and it works in many cases," says Vineet Kumar, an assistant professor in the Marketing Unit at Harvard Business School. People appreciate bundles even at places like McDonald's,... View Details
Keywords: by Dina Gerdeman
- Web
Doing Business with China: Early American Trading Houses - A Chronicle of the China Trade
the 1500s, when Dutch and Portuguese traders began to import Chinese goods including silk, spices, porcelain, painting, and fine furniture. But it was the consumption of tea in Europe that created a booming commercial market between China... View Details
- February 2019 (Revised June 2019)
- Case
Where to Grow Next at Online Marketplace OLX
By: Thales Teixeira, Leandro A. Guissoni and Samy Dana
The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new... View Details
Keywords: Online Marketplace; Growth; Customer Acquisition; Facebook; Two-sided Network; E-commerce; Classifieds; Naspers; Schibsted; Innovation; Startup; Digital Platforms; Internet and the Web; Growth and Development Strategy; Business Model; Innovation and Invention; Business Startups; Decision Choices and Conditions; Brazil
Teixeira, Thales, Leandro A. Guissoni, and Samy Dana. "Where to Grow Next at Online Marketplace OLX." Harvard Business School Case 519-064, February 2019. (Revised June 2019.)
- 15 Sep 2022
- Research & Ideas
Looking For a Job? Some LinkedIn Connections Matter More Than Others
advancement—especially important in a hot labor market at a time of economic uncertainty. “Your digital network can have lasting implications on how your career progresses, not just over the next year, but... View Details
Keywords: by Michael Blanding
- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
next to his became social currency across Canada. It's easy to write off these fads as simple stunts of digital narcissism, but they matter to marketing because they carry incidental meaning. It was not lost... View Details
Keywords: by John Deighton
- 01 Dec 2023
- News
A Continuum of Innovation
Ventures, and Digital Marketing Workshop. In the next several years, you’ll see an even greater flowering of offerings in this area, whether it’s AI or biotech or space. We’re getting more students at HBS,... View Details
Keywords: Jennifer Gillespie
- February 2021
- Article
Trust and Disintermediation: Evidence from an Online Freelance Marketplace
By: Grace Gu and Feng Zhu
As an intermediary improves trust between the two sides of its market to facilitate matching and transactions, it faces an increased risk of disintermediation: with sufficient trust, the two sides may circumvent the intermediary to avoid the intermediary’s fees. In... View Details
Keywords: Disintermediation; Intermediaries; Online Marketplace; Platform Strategy; Trust; Marketplace Matching; Digital Platforms
Gu, Grace, and Feng Zhu. "Trust and Disintermediation: Evidence from an Online Freelance Marketplace." Management Science 67, no. 2 (February 2021): 794–807.
- 08 Sep 2022
- Book
Gen Xers and Millennials, It’s Time To Lead. Are You Ready?
from decades of teaching students from the Gen X, Millennial, and Gen Z eras. George and coauthor Zach Clayton, CEO of the digital marketing firm Three Ships, urge young leaders to usher in a new way of... View Details
Keywords: by Lane Lambert
- Web
Curriculum - Business & Environment
Acquisitions, Value Creation Under Polman's leadership, Unilever focused on long-term shareholder value accretion with a multi-stakeholder approach that emphasized global growth in revenues and earnings through deep penetration in rapidly growing emerging View Details
- August 2021 (Revised February 2024)
- Case
Perfect Diary (完美日记)
By: Shunyuan Zhang and Sunil Gupta
Jinfeng (David) Huang founded Yatsen Holding Limited in 2016 and launched the first direct-to-consumer (DTC) cosmetic brand, Perfect Diary, in 2017. Perfect Diary used social influencers or key opinion leaders (KOL) to successfully build brand awareness and to grow... View Details
Keywords: Direct-to-consumer; Social Influencers; Marketing; Digital Marketing; Competitive Strategy; Brands and Branding; Expansion; Beauty and Cosmetics Industry; Asia
Zhang, Shunyuan, and Sunil Gupta. "Perfect Diary (完美日记)." Harvard Business School Case 522-030, August 2021. (Revised February 2024.)
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
provide new opportunities,” Datar says. “Even today, not all retailers have embraced data fully to the point where they think of themselves as data companies, and it might be why many companies are suffering.” Several traditional retailers are indeed tripping over the... View Details
- 12 Feb 2013
- First Look
First Look: Feb. 12
Publication:Wiley Encyclopedia of Management Abstract Now in its third edition, this multi-volume Encyclopedia of Management has been revised and updated to chart the major developments that have occurred in digital technologies, ethics... View Details
Keywords: Sean Silverthorne
- Web
Online Finance & Accounting Courses | HBS Online
Harvard Business School Online is collaborating with the Digital Data Design Institute at Harvard to offer access to generative AI lessons—for a limited time. Learn More Free Cheat Sheet Financial Terms Cheat Sheet This cheat sheet... View Details
- April 2021
- Article
Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry
By: K. Francis Park, Robert Seamans and Feng Zhu
We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically... View Details
Keywords: Single-homing; Multi-homing; Platform Responses; Newpaper; Television; Digital Platforms; Market Entry and Exit; Newspapers; Television Entertainment; History; Journalism and News Industry; Media and Broadcasting Industry
Park, K. Francis, Robert Seamans, and Feng Zhu. "Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry." Strategic Management Journal 42, no. 4 (April 2021): 684–709.
- Fast Answer
Music industry statistics
Where can I find data on the music/recording industry? Recording Industry Association of America: Key Statistics Statistical summaries on U.S. and worldwide record sales, and consumers of recorded music, marketing reports, and consumer... View Details