Publications

March 1980 (Revised September 1982)
Case

Parker Brothers (B)

Describes the recall program designed by Parker Brothers following the death of two children, which may have been related to a new product. View Details

Keywords: Safety; Risk Management; Product; Consumer Products Industry

2019
Chapter

Quantitative and Qualitative Methods in Organizational Research

By: Amy C. Edmondson and Tiona Zuzul

Selecting the appropriate method for a given research question is an essential skill for organizational researchers. High-quality research involves a good fit between the methods used and the nature of the contribution to the literature. This article describes a... View Details

Keywords: Mathematical Methods; Organizations

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December 2015
Teaching Plan

YouTube for Brands

By: Thales S. Teixeira and Matthew G. Preble

This teaching plan is designed to support Thales S. Teixeira's and Leora Kornfeld's "YouTube for Brands," HBS No. 514-048. View Details

January 1999 (Revised October 2000)
Background Note

Going to Market

By: Robert J. Dolan

Describes the major issues in deciding how to reach the market. Covers issues of channel design and channel management. View Details

Keywords: Marketing Channels; Marketing Strategy

15 Dec 2017
Video

Playing Around with Customer Experience

December 2001 (Revised March 2002)
Compilation

"Doer's Profile" Donald John Trump (1946-)

By: Howard H. Stevenson and Laura L. Nash

Designed to facilitate a discussion of the nature of enduring success. Includes both biographical data and excerpts from autobiographical material. View Details

Keywords: Success

February 2019 (Revised July 2019)
Case

Sales Force Management at Nobel Ilac

By: Doug J. Chung and Gamze Yucaoglu

Nobel Ilac was a Turkish generic pharmaceutical company marketing more than 100 drugs in 20 countries and, as of 2017, had over 2,500 employees worldwide. Nobel had implemented a transformation strategy—more specifically, a customer segmentation plan—whereby the sales... View Details

Keywords: Sales Strategy; Compensation; Employee Retention; Recruiting; Pharmaceuticals; Salesforce Management; Strategy; Organizational Design; Human Resources; Compensation and Benefits; Employees; Retention; Recruitment; Pharmaceutical Industry; Turkey

February 1999
Case

Crimson Solutions (A)

By: Marco Iansiti and Barbara Feinberg

Describes the design and launch of an Internet venture. Focuses on the drivers of the venture's scalability and adaptability. View Details

Keywords: Business Ventures; Measurement and Metrics; Operations; Adaptation; Internet

May 2000
Exercise

Tyrell Web Developers Inc. (B)

By: Alan D. MacCormack and Andrew P. McAfee

An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Puts students in the position of designing a Web site for a demanding client (a local pizza company). Students are given a (purposefully) brief description... View Details

Keywords: Web Sites; Software; Product Development; Design; Internet

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November 1990 (Revised January 2008)
Case

Regency Plaza

By: William J. Poorvu and Richard E Crum

Designed to examine the process of project management during the development cycle of a luxury condominium building, exploring the issue of how the design, development strategy, project organization, and project personnel are interrelated. More specifically, looks at... View Details

Keywords: Buildings and Facilities; Design; Construction; Housing; Management Practices and Processes; Projects; Luxury; Real Estate Industry

04 Oct 2004
What Do You Think?

Does Speed Trump Intellectual Property?

increased sales and margins due to fresher products reflecting customer demand. They found that, among other things, fast competitors froze designs early in the product development process, shared information widely, and managed and... View Details

Keywords: by James Heskett

08 Mar 2018
Cold Call Podcast

Could a New Business Model Make Clinical Drug Trials More Accessible to Patients?

Keywords: Health

08 Jul 2019
News

Can Social Networks Improve Credit Access in Developing Countries?

March 2023 (Revised May 2025)
Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader

Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details

March 2023
Case

Interior Collab

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn

After venture capital-funded online interior design agency Homepolish collapsed, its former freelance designers met to discuss next steps. The bitter experience led some of them to create a workers’ collaborative called Interior Collab. The founding members needed to... View Details

Keywords: Business Exit or Shutdown; Business Model; Entrepreneurship; Human Capital; Growth and Development Strategy; Cooperative Ownership; Employee Ownership; Trust; Service Industry; Technology Industry; United States; New York (city, NY)

September 2009 (Revised June 2011)
Case

Mercury Athletic: Valuing the Opportunity

By: Timothy A. Luehrman and Joel L. Heilprin

In January 2007, West Coast Fashions, Inc., a large designer and marketer of branded apparel, announced a strategic reorganization that would result in the divestiture of their wholly owned footwear subsidiary, Mercury Athletic. John Liedtke, the head of business... View Details

Keywords: Mergers ＆ Acquisitions; Sensitivity Analysis; Cost of Capital; Restructuring; Valuation; Cash Flow; Mergers and Acquisitions; Corporate Finance; Apparel and Accessories Industry

October 2004
Background Note

48-Hour Diary-Assignment and Interpretation, The

Instructions for a two-day, diary-keeping exercise designed to reveal information about students' lifestyles. Teaching Purpose: To assist in career planning. View Details

Keywords: Personal Development and Career

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December 2001
Compilation

"Doer's Profile" Katherine Graham (1917-2001)

By: Laura L. Nash and Howard H. Stevenson

Designed to facilitate a discussion of the nature of enduring success. Includes both biographical data and excerpts from autobiographical material. View Details

Keywords: Success; Journalism and News Industry