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Show Results For
- All HBS Web
(1,520)
- News (276)
- Research (1,054)
- Events (9)
- Multimedia (2)
- Faculty Publications (410)
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
customer value, and the transformation of the stores of offline-first retailers from fulfillment-dominant centers into experience-dominant centers, which simultaneously reduce store size and inventory while improving the View Details
Keywords: Sean Silverthorne
- 01 Jun 2016
- News
Case Study: On the Table
furniture retailers and logistics companies using data OneSource Global Express. Or, learn more about the evolving customer base in Mexico. Delve into ABI/Proquest to read articles about firms like Amazon,... View Details
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms both large and small, many of... View Details
- 03 Apr 2007
- First Look
First Look: April 3, 2007
to their reliable software and responsive customer service. The company had achieved this growth without the help of any outside financing. The five co-founders of eCW, who treated each other like an extended family, invested years of... View Details
Keywords: Martha Lagace
- 01 Apr 2000
- News
Getting the Message
Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing tactics might include running a series of television or magazine ads and then posting an in-store display... View Details
Keywords: Susan Young
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
Clustering Customers at Chateau This case was written for the EC course “Managing with Data Science.” The course provides MBA students with no programming experience an introduction to the field of View Details
Keywords: Sean Silverthorne
- 01 Dec 2005
- News
Buy the Book
of interactive marketing, where a company uses individual customer data to tailor its pitch to a customer’s interests and tastes. One question the case poses is whether Patterson could use the sort of... View Details
- 30 Sep 2013
- Research & Ideas
Do Mergers Hurt Product Quality?
whether we should be happy or sad when companies merge." Quantifying Quality Sheen faced the challenge of tracking both product pricing and product quality before and after company mergers. As a finance scholar, he depends on quantitative View Details
- 24 Apr 2012
- First Look
First Look: April 24
by contracting on output, aligning preferences via employee selection may provide a useful alternative. This study investigates this idea empirically using personnel and lending data from a financial services organization that implemented... View Details
Keywords: Carmen Nobel
- 27 Nov 2017
- Blog Post
Joining a Start-up: 10 Lessons Along the Way
favorite customer research call began with a pointed, "Aren't you guys killing my business? Why should I even be taking this call right now?" He's now on our advisory board. Going through the HBS Start-up Bootcamp prepared me... View Details
- 17 Jul 2007
- First Look
First Look: July 17, 2007
film rental and return patterns of a sample of online DVD rental customers over a period of four months. We predict and find that people are more likely to rent DVDs in one order and return them in the reverse order when should DVDs... View Details
Keywords: Martha Lagace
- 25 Sep 2015
- Blog Post
4 Challenges All Early-Stage Startups Face
evaluation of the ideas introduced to see if any of the business models could be applied to a different vertical. That allowed us to be exhaustive in our options and would also ensure that the best industry for the idea could be found--some business models required... View Details
- Web
How Sharing Smart Ideas on Social Can Boost Sales | Working Knowledge
a chatbot using a collection of practices and associated outcomes. Employees motivated to learn or solve problems could query the chatbot to find advice and resources. AI could also play a broader role—analyzing data and observations on... View Details
- Web
VCPE Database Comparison | Baker Library
example) Yes (CFRA Industry Overviews) Saved searches/screenings Yes Yes Yes Yes Custom Alerts Yes No Yes Yes Notes on screening variables Comprehensive financials and valuation info for portfolio companies. Extensive screening and... View Details
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
on—started during economic downturns. When people are laid off from jobs, they need re-training. Employers need confidential data to remain protected despite large numbers of their workers being let go. All of these broad trends create... View Details
Keywords: by Martha Lagace
- 16 Jul 2024
- Research & Ideas
Weighing Digital Tradeoffs in Private Equity
mid-sized companies.” “Investing in those technologies would make portfolio companies better able to utilize the data they collect from customers and stakeholders, so they could make better business... View Details
- 15 Sep 2009
- First Look
First Look: September 15
over 100 technologies in more than 150 countries since 1800. The data is available for download at http://www.nber.org/data/chat. We discuss the main aim of CHAT, its scope and limitations, as well as several ways in which we have used... View Details
Keywords: Martha Lagace
- 10 Oct 2007
- First Look
First Look: First Look: October 10
Abstract We study the effect of small windfalls on consumer-spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a... View Details
Keywords: Martha Lagace
- 29 Aug 2024
- Blog Post
Exploring Sustainable Energy: A Visit to Vestas Wind Turbine Manufacturing in Odense, Denmark
the company’s commitment to process improvement and excellence. The meticulous process standardization and data tracking of both components and process efficiency was impressively coordinated at such a massive scale. Finally, we learned... View Details
- 21 Nov 2013
- News
Case Study: BlackBerry and Thorsten Heins
of BlackBerry’s problems were sown well before Heins took on the CEO role. BlackBerry’s system had its roots in a mobile data architecture that came out of paging networks. By developing complimentary software that connected to email... View Details