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Show Results For
- All HBS Web
(1,328)
- News (247)
- Research (966)
- Multimedia (5)
- Faculty Publications (696)
- Article
Sarbox Still Putting the Squeeze on Marketing
By: Gail J. McGovern and John A. Quelch
McGovern, Gail J., and John A. Quelch. "Sarbox Still Putting the Squeeze on Marketing." Viewpoint. Advertising Age 76, no. 38 (September 19, 2005): 28.
- Article
Consumer Satisfaction with Food Products
By: John A. Quelch and Stephen B. Ash
Quelch, John A., and Stephen B. Ash. "Consumer Satisfaction with Food Products." Food Policy 5, no. 4 (November 1980): 313–318.
- Article
The Mass Marketing of Luxury
By: Jose Luis Nueno and John A. Quelch
Nueno, Jose Luis, and John A. Quelch. "The Mass Marketing of Luxury." Business Horizons 41, no. 6 (November–December 1998): 61–68.
- 1996
- Article
Country Managers: The Next Generation
By: Jon I. Martinez and John A. Quelch
Martinez, Jon I., and John A. Quelch. "Country Managers: The Next Generation." International Marketing Review 13, no. 3 (1996): 43–55.
- Article
Marketing Moves through EC Crosswords
By: John A. Quelch and Robert D. Buzzell
Quelch, John A., and Robert D. Buzzell. "Marketing Moves through EC Crosswords." MIT Sloan Management Review 31, no. 1 (Fall 1989): 63–74.
- April 2020
- Supplement
Promoting Land and Nature Jerky, Spreadsheet for Students (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- April 2020
- Supplement
Promoting Land and Nature Jerky, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- June 2017
- Supplement
Magellan Boatworks, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and James T. Kindley
- March 2017
- Teaching Note
Pintura Corporation: The Lena Launch Decision (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- December 28, 2009
- Article
A Marketing Manifesto to Address China's Consumers Far and Wide
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "A Marketing Manifesto to Address China's Consumers Far and Wide." Financial Times (December 28, 2009), 10.
- Article
Positioning The Nation State
By: John A. Quelch and Katherine E. Jocz
Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing... View Details
Quelch, John A., and Katherine E. Jocz. "Positioning The Nation State." Place Branding 1, no. 3 (2005): 229–237.
- Article
Respect Your Customers
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Respect Your Customers." Leader to Leader, no. 61 (Summer 2011): 36–42.
- February 2016 (Revised May 2016)
- Case
Employee Health
By: John A. Quelch and Emily C. Boudreau
Keywords: Health Care; Empoylee Wellness Programs; Health Insurance; Mental Health; Corporate Culture; Employee Compensation; Health; Corporate Strategy; Europe; Asia; North America
Quelch, John A., and Emily C. Boudreau. "Employee Health." Harvard Business School Case 516-074, February 2016. (Revised May 2016.)
- September 2014 (Revised May 2017)
- Case
Fresno's Social Impact Bond for Asthma
By: John A. Quelch and Margaret L. Rodriguez
In 2014, Social Impact Bonds (SIBs) were quickly gaining popularity as an investment vehicle which joined together private investors and nonprofits to tackle social issues. Although numerous SIB projects and proposals had cropped up across the U.S. following the launch... View Details
Keywords: Social Enterprise; Health Care; Marketing; Bonds; Financing; Asthma; Air Pollution; Air Quality; Chronic Disease; Public Health; Health; Health Care and Treatment; Finance; Health Industry; Financial Services Industry; United States
Quelch, John A., and Margaret L. Rodriguez. "Fresno's Social Impact Bond for Asthma." Harvard Business School Case 515-028, September 2014. (Revised May 2017.)
- February 2014 (Revised June 2014)
- Case
Royal Caribbean Cruises Ltd.: Safety, Environment and Health
By: John A. Quelch and Margaret L. Rodriguez
In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details
Keywords: Marketing; Market Segmentation; Operations; Shipbuilding; Cruising; Cruise Lines; Royal Caribbean; Carnival; Environmental And Social Sustainability; Environment; Security; Health; Public Health; Environmental Protection; Health Care; International; Safety; Environmental Sustainability; Travel Industry; Health Industry; Europe; West Indies; Mexico; United States; United Kingdom
Quelch, John A., and Margaret L. Rodriguez. "Royal Caribbean Cruises Ltd.: Safety, Environment and Health." Harvard Business School Case 514-069, February 2014. (Revised June 2014.)
- May 2010
- Case
Flare Fragrances Company, Inc: Analyzing Growth Opportunities
By: John A. Quelch and Lisa D. Donovan
Flare Fragrances, a manufacturer of perfumes for women, faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two growth opportunities for her marketing staff to evaluate. One involves launching a new scent -- and possibly... View Details
Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Product Launch; Segmentation; Growth and Development Strategy; Consumer Products Industry
Quelch, John A., and Lisa D. Donovan. "Flare Fragrances Company, Inc: Analyzing Growth Opportunities." Harvard Business School Brief Case 104-550, May 2010.
- April 2004 (Revised June 2004)
- Teaching Note
Starbucks: Delivering Customer Service (TN)
By: Youngme E. Moon and John A. Quelch
Teaching Note to (9-504-016). View Details
- May 1991 (Revised July 1992)
- Teaching Note
Amalgamated Aluminum Alloy Division, Teaching Note
By: Benson P. Shapiro and John A. Quelch
Keywords: Mining Industry
- March 2005
- Article
Outsourcing Marketing
By: Gail J. McGovern and John A. Quelch
McGovern, Gail J., and John A. Quelch. "Outsourcing Marketing." Harvard Business Review 83, no. 3 (March 2005).