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Show Results For
- All HBS Web
(14,871)
- People (36)
- News (6,816)
- Research (3,279)
- Events (644)
- Multimedia (1,048)
- Faculty Publications (1,236)
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- 05 Sep 2013
- News
Harvard Business School Professor Emeritus John E. Bishop Dead at 93
- 11 Feb 2017
- News
Harvard Business School Makes a Case for Diversity
shrink the diversity gap. He notes that, with a 35 percent increase in the number of US black-owned firms over the past decade and with black-owned business seen as the largest employer of black workers after the US government, it is... View Details
- Web
Blog | Social Enterprise | Harvard Business School
Filter Results: (223) Submit Author Types Alumni HBS Staff SE Practitioners SEI Faculty SEI Team Students Topics Alumni for Impact Alumni Programs Arts Business for Social Impact Business View Details
- Web
New Venture Competition | Social Enterprise | Harvard Business School
for eligible graduate students across Harvard University to explore social entrepreneurship and test ideas for social innovation in a rigorous and supportive environment. Social Enterprise Track entries may include nonprofit, for-profit, and hybrid model View Details
- Web
Blog | Social Enterprise | Harvard Business School
Filter Results: (223) Submit Author Types Alumni HBS Staff SE Practitioners SEI Faculty SEI Team Students Topics Alumni for Impact Alumni Programs Arts Business for Social Impact Business View Details
- Web
Blog | Social Enterprise | Harvard Business School
Filter Results: (224) Submit Author Types Alumni HBS Staff SE Practitioners SEI Faculty SEI Team Students Topics Alumni for Impact Alumni Programs Arts Business for Social Impact Business View Details
- Web
Summer Associates | Social Enterprise | Harvard Business School
How to Post Your Commitment Why Hire a Summer Associate? HBS students offer exceptional talent, a record of accomplishment, demonstrated leadership potential, cooperative spirit, and a commitment to making a difference. As part of their experience at HBS, students... View Details
- 18 Dec 2019
- News
A Geeky Fix From Harvard Business School for Political Gridlock
- Web
Blog | Social Enterprise | Harvard Business School
Filter Results: (223) Submit Author Types Alumni HBS Staff SE Practitioners SEI Faculty SEI Team Students Topics Alumni for Impact Alumni Programs Arts Business for Social Impact Business View Details
- Web
Blog | Social Enterprise | Harvard Business School
Filter Results: (224) Submit Author Types Alumni HBS Staff SE Practitioners SEI Faculty SEI Team Students Topics Alumni for Impact Alumni Programs Arts Business for Social Impact Business View Details
- 14 May 2024
Top Business Schools Discuss: From Africa to the MBA
Join representatives from UCLA Anderson School of Management, The University of Chicago Booth School of Business, Columbia Business School, University of Virginia Darden View Details
- 02 Sep 2002
- What Do You Think?
What Can Business Schools Do to Avoid Bad Apples?
might be taken in admissions to sort out the "bad apples," the primary responsibility of business schools is to provide a place where ethics and values can be discussed by all, rather than just... View Details
Keywords: by James Heskett
- 06 Jun 2016
- News
Harvard Business School Inaugurates New Executive Education Center
- 09 Oct 2020
- News
Srikant Datar Named Dean of Harvard Business School
- 06 Jan 2015
- News
Harvard Business School Professor Emeritus Paul Vatter Dies at 90
- Web
Supporting Careers | Social Enterprise | Harvard Business School
understanding of the complexities of leading in the social sector. Who Gets that Opportunity Right Out of Business School Clive Chang Making an Impact Multiple Students Summer Fellows The Summer Fellows... View Details