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- All HBS Web
(2,040)
- People (13)
- News (424)
- Research (1,321)
- Events (1)
- Multimedia (5)
- Faculty Publications (821)
- Web
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting
year, HBS Interns play an important part in driving the Emerson Collective mission. Joanna Lichter, Associate Director of Venture Capital, plays a key role in recruiting HBS students to the MBA Summer Associate program. She shared with us why Emerson Collective... View Details
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- Web
Networking Opportunities - Recruiting
Hire Talent Networking Opportunities Hire Talent Networking Opportunities Engage with Student Clubs Connect with 50 career-related clubs to target your ideal candidates and build your brand on campus. Connect with MBA Students Learn about... View Details
- 16 Oct 2015
- Blog Post
HBS and the Arts
opportunity to combine my interests in art and finance by working for an asset management firm where I helped to establish a group focused on financial services for the art community. We worked with museums, artist foundations, artists,... View Details
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
told the audience of HBS alumni and Executive Education participants. "He hated having to manage employees, so he built a big company with very few employees." Dr. John's was the third major venture that Osher built from the... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
technology is also able to report—in real time—how the ads performed. "Historically, data provided to advertisers in the offline world was published in monthly or quarterly reports," says Donald J. Law (MBA '96), a former advertising account View Details
Keywords: by Susan Young
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
Source: peterhowell Big data has shifted the ground under every business, enough so that many managers are waking up to the fact that they are already behind in developing a smart data strategy. Data has always been important in business,... View Details
Keywords: by Dina Gerdeman
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- 14 Nov 2006
- First Look
First Look: November 14, 2006
1976, it went public in 2002, and was still managed by its two founding partners in 2006. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707012 Cleveland Clinic Harvard Business School Case 607-013... View Details
Keywords: Sean Silverthorne
- August 2011
- Supplement
John Fahey, President and CEO of National Geographic Society, In-Class Comments, 2/11/11
By: David Garvin
In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details
Keywords: Transformation; Leadership Style; Business or Company Management; Brands and Branding; Sales; Environmental Sustainability; Business Strategy; Web Sites; Publishing Industry; Washington (state, US)
Garvin, David. "John Fahey, President and CEO of National Geographic Society, In-Class Comments, 2/11/11." Harvard Business School Video Supplement 312-701, August 2011.
- Web
The Art of American Advertising: 1865 - 1910
“Posting” Brand Name Management A Marketing Revolution “Advertising is a distinct art, as much so as the art of coal mining or of engine building,” noted copywriter and author Nathaniel C. Fowler wrote in... View Details
- September 2023 (Revised June 2024)
- Case
Kaspi.kz: Building Trust through Innovation
By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner
This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing... View Details
Keywords: Growth and Development Strategy; Organizational Culture; Trust; Technology Adoption; Innovation and Invention; Banking Industry
Sucher, Sandra J., Fares Khrais, and Marilyn Morgan Westner. "Kaspi.kz: Building Trust through Innovation." Harvard Business School Case 324-022, September 2023. (Revised June 2024.)
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
manage newly acquired customers, for whom there is no historical data—something known in computer science as “the cold-start problem.” “People who bought more products at the first transaction, especially those who did so in stores, were... View Details
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
watchmaking revival began when Nicolas Hayek, a former management consultant, bought up several of the industry's suffering brands and production companies and consolidated them into the Societe Suisse de... View Details
- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details
- February 2009 (Revised March 2013)
- Case
Shanghai Diligence Law Firm (A)
By: Robert G. Eccles and Catherine Zhang
Shanghai Diligence Law Firm, started in January 2006, is a rapidly growing law firm in China's burgeoning legal services market. In addition to the usual challenges facing all professional service firms (picking and retaining talent and building a desired client... View Details
Keywords: Business Startups; Compensation and Benefits; Retention; Growth and Development Strategy; Service Operations; Motivation and Incentives; Legal Services Industry; China
Eccles, Robert G., and Catherine Zhang. "Shanghai Diligence Law Firm (A)." Harvard Business School Case 409-065, February 2009. (Revised March 2013.)
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
April 2018 Management Science Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—Omnichannel environments where customers shop online and offline at... View Details
Keywords: Sean Silverthorne
- 01 Sep 2023
- News
Case Study: The Home Team
Illustration by Jon Krause Illustration by Jon Krause Brendan Kennealey (MBA 2006) wasn’t even searching for a business idea. A couple of years ago, the Wilmington, Delaware, native met up with an old friend who’d bought a new house. Over dinner this friend enumerated... View Details
- August 2011
- Supplement
An Interview with John Fahey, President and CEO of National Geographic Society
By: David Garvin
In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details
Keywords: Transformation; Leadership Style; Business or Company Management; Brands and Branding; Problems and Challenges; Sales; Natural Environment; Business Strategy; Web Sites
Garvin, David. "An Interview with John Fahey, President and CEO of National Geographic Society." Harvard Business School Video Supplement 312-702, August 2011.
- September 1998 (Revised July 1999)
- Case
Costco Companies, Inc.
By: David E. Bell and Ann Leamon
Costco Companies, one of the major players in the wholesale club industry, has developed a new class of membership that offers discounted services--auto, health, and home insurance, business credit card processing, real estate services--in exchange for a higher annual... View Details
Keywords: Cost vs Benefits; Cost Management; Brands and Branding; Marketing Strategy; Supply and Industry; Service Delivery; Service Operations; Risk and Uncertainty; Retail Industry
Bell, David E., and Ann Leamon. "Costco Companies, Inc." Harvard Business School Case 599-041, September 1998. (Revised July 1999.)