Publications

January 2008 (Revised November 2009)
Case

Linear Air: Creating the Air Taxi Industry

Linear Air is an air taxi start-up established to take advantage of the emergence of Very Light Jets, which incorporate new technology that cuts jet operating costs by about 40%. Air taxis could make use of the 5400 smaller regional airports throughout the US,... View Details

Keywords: Business Model; Business Startups; Entrepreneurship; Disruptive Innovation; Product Launch; Industry Structures; Competition; Air Transportation Industry

August 2007 (Revised June 2010)
Case

JetBlue Airways: Valentine's Day 2007 (A)

By: Robert S. Huckman, Gary P. Pisano and Virginia Fuller

Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February... View Details

Keywords: Customer Relationship Management; Crisis Management; Growth Management; Management Teams; Service Delivery; Air Transportation Industry; Eastern United States

January 2007 (Revised August 2007)
Case

Lobbying for Love? Southwest Airlines and the Wright Amendment

By: Felix Oberholzer-Gee, Dennis A. Yao, Libby Cantrill and Patricia Wu

The fall of 2004 brought exciting news to Love Field, the Texas headquarters of Southwest Airlines. Delta Airlines, one of Southwest's main competitors, had announced that it would dramatically decrease service from the nearby Dallas/Fort Worth International (DFW)... View Details

Keywords: Governing Rules, Regulations, and Reforms; Government Legislation; Business and Government Relations; Opportunities; Competitive Advantage; Air Transportation Industry; Texas

September 2006 (Revised September 2007)
Supplement

Airbus vs. Boeing (B): Should Airbus Build the VLCT Alone?

By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell

Keywords: Competition; Cooperation; Decisions; Air Transportation Industry

December 2005 (Revised May 2009)
Case

C.R. Smith and the Birth of American Airlines

By: Anthony Mayo and Laura Gaie Singleton

Presents an overview of the path that C.R. Smith pursued to build American Airlines into one of the largest airlines in the world in the 20th century. Over the course of his 30-year tenure as president of American Airlines, Smith deployed a three-pronged... View Details

Keywords: Leadership Style; Growth and Development Strategy; Industry Growth; Operations; Air Transportation Industry; United States

September 2005 (Revised March 2006)
Teaching Note

Delta Air Lines (A): The Low-Cost Carrier Threat and Delta Air Lines (B): The Launch of Song (TN)

By: Jan W. Rivkin

Keywords: Competition; Air Transportation Industry

July 2005
Teaching Note

Royal Caribbean Cruises Ltd.

By: F. Warren McFarlan

Teaching Note to (9-304-019). View Details

Keywords: Air Transportation Industry

August 2003
Teaching Note

Valuation Ratios in the Airline Industry (TN)

By: Paul M. Healy

Teaching Note for (9-103-002). View Details

Keywords: Valuation; Air Transportation Industry

January 2003
Teaching Note

Southwest Airlines 2002: An Industry Under Siege (TN)

By: James L. Heskett

Teaching Note for (9-803-133). View Details

Keywords: Air Transportation Industry

March 2001 (Revised March 2006)
Teaching Note

Dogfight Over Europe: Ryanair (A), (B), and (C) TN

By: Jan W. Rivkin

Teaching Note for (9-700-115), (9-700-116), and (9-700-117). View Details

Keywords: Air Transportation Industry; Dublin; London

October 1999 (Revised January 2000)
Case

Alaska Airlines: For the same price, you just get more...

Alaska Airlines grapples with the issue of whether or not advanced use of technology to enable its customers to serve themselves (self-service) in certain airport functions will help it to achieve competitive advantage. View Details

Keywords: Technology; Service Delivery; Competitive Advantage; Air Transportation Industry; Alaska

July 1993 (Revised May 1998)
Teaching Note

Swissair's Alliances (A); Swissair's Alliances (B) TN

By: David B. Yoffie

Teaching Note for (9-794-152) and (9-794-153). View Details

Keywords: Air Transportation Industry

November 1986 (Revised March 1995)
Case

Vought Aero Products: Factory of the Future

By: David A. Garvin

Keywords: Production; Strategy; Air Transportation Industry

August 1977
Teaching Note

Eastern Airlines: December Schedule, Teaching Note

By: Daryl D Wyckoff and Steven Wheelwright

Keywords: Air Transportation Industry

February 1987
Case

Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media

By: Stephen A. Greyser

Keywords: Business Organization; Strategy; Air Transportation Industry

February 1987 (Revised December 1992)
Case

Honeywell Commercial Aviation Division (B)

By: Michael Beer

Keywords: Air Transportation Industry

November 1986 (Revised December 1986)
Supplement

People Express, Supplement

Brings the history of People Express up to the summer of 1986. Raises the question of whether its innovative human resource policies were successful pr problematic. View Details

Keywords: Policy; Human Resources; Air Transportation Industry

May 1982 (Revised June 1982)
Case

Air Traffic Controllers

By: Michael Beer

On August 3, 1981 President Ronald Reagan terminated 12,000 air traffic controllers, members of the Professional Air Traffic Controllers Organization, for violating their no-strike oath. Provides background on the human resources policies and practices of the Federal... View Details

Keywords: Resignation and Termination; Labor and Management Relations; Government and Politics; Labor Unions; Negotiation; Employees; Air Transportation Industry; United States