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  • January 2023
  • Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details
Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
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Trelstad, Brian, Pedro Levindo, and Carla Larangeira. "Natura: Weathering the Pandemic at Brazil's Cosmetic Giant." Harvard Business School Case 323-065, January 2023.
  • 24 Jun 2008
  • First Look

First Look: June 24, 2008

(Winner of the Barclays Global Investors Award, Best Paper in Asset Pricing, European Finance Association 2007) Abstract This paper uses social networks to identify information transfer in security markets.... View Details
Keywords: Martha Lagace
  • 12 May 2009
  • First Look

First Look: May 12, 2009

Edge" (708-051); "Cape Wind: Offshore Wind Energy in the USA" (708-022); and "Supergrid" (707-016). Purchase this note: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709005 Note on Socially... View Details
Keywords: Martha Lagace
  • 12 Oct 1999
  • Research & Ideas

Porter’s Perspective: Competing in the Global Economy

fragmented network of units that are hard to integrate. Q:You mentioned earlier the application of your ideas to social problems. How has your understanding of domestic and international competition given... View Details
Keywords: Re: Michael E. Porter
  • 30 Aug 2016
  • First Look

August 30, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51552 forthcoming Journal of Economic Behavior & Organization Competition and Social Identity in the Workplace: Evidence from a Chinese Textile Firm By: Kato, Takao, and Pian Shu... View Details
Keywords: Carmen Nobel
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

http://us.penguingroup.com/nf/Book/BookDisplay/0,,9781591841395,00.html The Costs and Benefits of Undoing Egocentric Responsibility Assessments in Groups Authors:E. Caruso, N. Epley, and M. H. Bazerman. Periodical:Journal of Personality and View Details
Keywords: Sean Silverthorne
  • 10 Nov 2009
  • First Look

First Look: Nov. 10

  Working PapersPlatform Envelopment (revised) Authors:Thomas Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Abstract Due to network effects and switching costs, platform providers often become entrenched. To enter established... View Details
Keywords: Martha Lagace
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

Piskorski Abstract This paper proposes a straightforward way of differentiating between central network positions that confer power and those that confer status. I argue that actors achieve high status by receiving numerous exchanges from... View Details
Keywords: Martha Lagace
  • 07 Jul 2009
  • First Look

First Look: July 7

corporate environmental ratings that guide investors to select "socially responsible," and avoid "socially irresponsible," companies. We examine how several hundred firms respond to corporate environmental ratings issued by a prominent independent... View Details
Keywords: Martha Lagace
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

countries between 1985 and 2000, we find that the growth effects of FDI increase when we account for the quality of FDI. Download the paper: http://www.hbs.edu/research/pdf/07-072.pdf How Well Do Social Ratings Actually Measure Corporate... View Details
Keywords: Martha Lagace
  • 02 Apr 2014
  • What Do You Think?

Has the Post-Capitalist Economy Finally Arrived?

network (government?) will need to be developed alongside of capitalism for those who do not survive the massive consolidation." What will capitalism require of us in the future? What do you think? [summing up] Is There Really a... View Details
Keywords: by James Heskett; Service
  • 20 Jan 2010
  • First Look

First Look: Jan. 20

Resource Allocations across Social Categories Authors:Stephen M. Garcia, Max Bazerman, Shirli Kopelman, Avishalom Tor, and Dale T. Miller Publication:Special Issue on Behavioral Ethics: A New Empirical Perspective on Business Ethics... View Details
Keywords: Martha Lagace
  • 29 Dec 2014
  • Research & Ideas

Most Popular Articles and Research Papers of 2014

have ears, but do they use them? Jim Heskett's readers offer opinions on why listening might be a lost art. The Surprising Link Between Language and Corporate Responsibility Research by Christopher Marquis shows that a company's degree of View Details
  • 10 Nov 2003
  • Research & Ideas

A Fast Start on Your New Job

about the first ninety days? Michael Watkins: Leaders, regardless of their level, are most vulnerable in their first few months in a new position. They lack detailed knowledge of the challenges they will face and what it will take to succeed in meeting them. And, they... View Details
Keywords: by Martha Lagace
  • 16 Dec 2014
  • First Look

First Look: December 16

compare those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking cost effective and routine. In addition, a web of interlocking ad networks trades inventory and offers to show the right ad to the right person at... View Details
Keywords: Sean Silverthorne
  • 31 Aug 2010
  • First Look

First Look: August 31

Authors:Geoffrey Jones and Asli M. Colpan Publication:Chap. 3 in The Oxford Handbook of Business Groups Abstract Business groups—collections of legally independent firms interconnected by multiple economic and social linkages that exhibit... View Details
Keywords: Sean Silverthorne
  • 28 Jun 2016
  • First Look

June 28, 2016

pressure for antitrust revision came from the states. A perhaps unlikely leader, Edna Gleason, organized California's retail pharmacists and coordinated trade networks to monitor and enforce Resale Price Maintenance (RPM) contracts, a... View Details
Keywords: Sean Silverthorne
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

themes, while others turn the conventional wisdom on its head. The Networked Nonprofit Authors:Jane Wei-Skillern and Sonia D. Marciano Publication:Stanford Social Innovation Review 6, no. 2 (spring 2008)... View Details
Keywords: Martha Lagace
  • 13 Jul 2010
  • First Look

First Look: July 13

Review 88, nos. 7-8 (July-August 2010) An abstract is unavailable at this time. Read the Article: http://hbr.org/2010/07/are-you-ignoring-trends-that-could-shake-up-your-business/ar/1 Vision Statement: Mapping the Social Internet... View Details
Keywords: Martha Lagace
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

concentrated among firms with high growth opportunities or firms confronting adverse circumstances, consistent with boardroom connections mattering most for firms that stand to benefit most from the information communicated and resources exchanged through the View Details
Keywords: Sean Silverthorne
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