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  • Fast Answer

Sustainable investing and ESG resources

Environmental. Sustainalytics
Sustainalytics provides environmental, social, and governance (ESG) research, ratings, and data. Data comes from a variety of sources, including company reports, regulatory filings, public documents, news and View Details
  • 01 Jun 2009
  • News

Crisis and Creativity

JetBlue, and Ryanair all grew during recessions, as did Charles Schwab, Home Depot, and Trader Joe’s. A second customer hook is affordable indulgence. As consumers pare back, they also need ways to entertain themselves and indulge in small luxuries and distractions. A... View Details
Keywords: Bhaskar Chakravorti
  • 31 Oct 2019
  • News

Business Success Means Community Success in Wisconsin; GNN Roundup

seen interacting with each to forge new connections. The overall feedback was that it was a wonderful, well-spent Wednesday.” HBS alumni and affiliates also gathered in Singapore, South Africa, the UK, Australia, Hong Kong, Sweden, Dubai, Portugal, Serbia, Thailand,... View Details
Keywords: Margie Kelley
  • February 2024
  • Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott
Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details
Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil
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  • January 2015 (Revised October 2018)
  • Case

Nasty Gals Do It Better

By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman
In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details
Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Retail Industry; Apparel and Accessories Industry; United States
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  • Fast Answer

Challenges and Opportunities in the Restaurant Industry

taverns,buffets & cafeterias -social media marketing and restaurant apps -brand management     Mintel - consumer market studies and primary and secondary data analysis (primarily for European and US countries) for... View Details
  • 01 Sep 2020
  • News

Action Plan: Finding Fluency

Circle the globe. Duolingo has users worldwide, but awareness of the brand is low in many countries. “There’s a lot of opportunity in markets where people haven’t been exposed to the product.” Court the influencers. Social View Details
Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services
  • 28 Oct 2014
  • News

The First Five Years: Nick Soman (MBA 2010)

What was the inspiration behind Reveal? “The inspiration for Reveal happened in 2009 during my second year at HBS. I got an illness called GBS (Guillain-Barré Syndrome) that stripped the protein sheaths around my nerves so they couldn’t take signals from my brain. I... View Details
Keywords: Telecommunications; Information
  • 21 Dec 2010
  • First Look

First Look: December 21

older children remains essentially unchanged. To our knowledge, this is the first rigorous demonstration that one need not succumb to temptation in order for it to detrimentally impact one's economic productivity. The Dynamics of Social... View Details
  • May 2022
  • Supplement

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
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  • 01 Mar 2010
  • News

Alumni Books

created so much financial devastation. The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies by Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave (MBA ’82) (Portfolio) In an industry built on celebrity, View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Finance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 25 Sep 2017
  • Research & Ideas

Why Politics is Failing America, and What Business Can Do To Help

$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

suggests that social media may promote knowledge sharing because they allow social lubrication and the formation of trust. Our longitudinal and comparative analysis of View Details
Keywords: Sean Silverthorne
  • 08 Feb 2016
  • Research & Ideas

The Civic Benefits of Google Street View and Yelp

use it. In the paper, Luca, Edward L. Glaeser and Scott Duke Kominers (PhDBE 2011) of Harvard University, and PhD student Nikhil Naik of the Massachusetts Institute of Technology Media Lab, cite three trends that make cities particularly... View Details
Keywords: by Michael Blanding; Consumer Products
  • 01 Jun 2007
  • News

KPMG for Mayor!

management, from anywhere in the world, and to remunerate them as the job requires. — Eric Werker is an HBS assistant professor. Reprinted by permission of Forbes magazine. © Forbes Media LLC View Details
Keywords: Eric Werker; Executive, Legislative, and Other General Government Support; Government
  • 30 Aug 2011
  • First Look

First Look: August 30

known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more... View Details
Keywords: Sean Silverthorne
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

activists (e.g., social movement organizations vs. religious groups and activist investors) rely on dissimilar tactics (e.g., boycotts and protests vs. lawsuits and proxy votes). Further, we show how protests and boycotts drag companies... View Details
Keywords: Sean Silverthorne
  • Web

Best Practices | Information Technology

have an account with a social media platform (like Facebook or Gmail) Anyone who might have used a popular service (like Amazon, PayPal, Netflix, or the U.S. Post Office). Other Resources StaySafeOnline.org... View Details
  • 01 Dec 2017
  • News

2017 in Finance: Helping Consumers Improve Their Financial Life

done on mobile devices, and social media services like WeChat are leading the way. The big question is, how are the banks going to respond? In China, where banks are less regulated, they are starting to... View Details
Keywords: Omer Ismail (MBA 2007), chief commercial officer, Marcus by Goldman Sachs, the firm’s digital consumer financial services business; Finance
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able to do. But the technology that... View Details
Keywords: Martha Lagace