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- Faculty Publications (368)
- 07 Sep 2021
- News
Immelt in the Hot Seat: Episode 2
Let's take it in two buckets. One, the companies. I have even more profound respect for technology and innovation now. You know, I just think we live in such a golden age of innovation. And even though I was an advocate when I was at GE,... View Details
- 05 Aug 2008
- First Look
First Look: August 5, 2008
Internalization of advertising services is much more widespread than has hitherto been appreciated and varies widely across industries. To explain this variation, we draw on concepts from research on scale economies and transaction costs... View Details
Keywords: Martha Lagace