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      • November 1995
      • Case

      "Marketing" at Wachtell, Lipton, Rosen & Katz

      By: Jay W. Lorsch and Samanta Graff
      Describes the history and unique operating principles of the most successful corporate law firm in the country. Closes with a lengthy quotation by Martin Lipton, who is one of the firm's founding partners and who is described in an American Lawyer article as the "Elvis... View Details
      Keywords: Marketing Strategy; Reputation; Business Strategy; Legal Services Industry
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      Lorsch, Jay W., and Samanta Graff. "Marketing" at Wachtell, Lipton, Rosen & Katz. Harvard Business School Case 496-037, November 1995.
      • November 1995 (Revised March 2004)
      • Case

      Massachusetts General Hospital: CABG Surgery (A)

      By: Steven C. Wheelwright and James Weber
      A cross-functional team at Massachusetts General Hospital tries to reengineer the service delivery process (the "care path") for heart bypass surgery (CABG) in order to shorten hospital stays (and lower costs) while maintaining/enhancing the quality of care provided. View Details
      Keywords: Health Care and Treatment; Medical Specialties; Business Processes; Mission and Purpose; Product Positioning; Product Marketing; Management Practices and Processes; Customer Satisfaction; Service Delivery; Service Operations; Fair Value Accounting; Ethics; Pharmaceutical Industry; Health Industry; Massachusetts
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      Wheelwright, Steven C., and James Weber. "Massachusetts General Hospital: CABG Surgery (A)." Harvard Business School Case 696-015, November 1995. (Revised March 2004.)
      • August 1995
      • Teaching Note

      Crown Equipment Corporation: Design Services Strategy TN

      By: Gary P. Pisano
      Teaching Note for (9-991-031) and (9-991-032). View Details
      Keywords: Strategy; Design; Product Design; Service Industry; Service Industry
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      Pisano, Gary P. "Crown Equipment Corporation: Design Services Strategy TN." Harvard Business School Teaching Note 696-042, August 1995.
      • June 1995
      • Case

      Polaroid Corporation: European Distribution System

      By: Janice H. Hammond and Afroze A Mohammed
      Describes distribution operations in Polaroid Europe. In the late 1980s, Polaroid senior management in the United States proposed moving from a system of 12 decentralized warehouses to a centralized distribution system in which all inventory for European retailers... View Details
      Keywords: Distribution; Operations; Risk Management; Distribution Channels; Logistics; Transition; Strategy; Problems and Challenges; Industry Structures; Consumer Products Industry; Europe; European Union; United States
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      Hammond, Janice H., and Afroze A Mohammed. "Polaroid Corporation: European Distribution System." Harvard Business School Case 695-038, June 1995.
      • March 1995 (Revised April 1997)
      • Case

      Co-operative Bank, The

      By: Robert S. Kaplan and Srikant M. Datar
      A British bank with strong roots in the cooperative movement encounters declining profitability in an increasingly competitive and deregulated financial services industry. It attempts to grow by broadening its customer base and increasing the range of products and... View Details
      Keywords: Product; Competition; Expansion; Cost Management; Activity Based Costing and Management; Profit; Financial Services Industry; Financial Services Industry
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      Kaplan, Robert S., and Srikant M. Datar. "Co-operative Bank, The." Harvard Business School Case 195-196, March 1995. (Revised April 1997.)
      • January 1995 (Revised September 1997)
      • Case

      TV Guide (B)

      By: Jeffrey F. Rayport
      TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details
      Keywords: Market Entry and Exit; Service Delivery; Information Technology; Marketing; Information Publishing; Service Industry; Service Industry
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      Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (B)." Harvard Business School Case 395-032, January 1995. (Revised September 1997.)
      • November 1994
      • Case

      Pilkington Float Glass--1955

      By: Kim B. Clark
      The case examines the development of the float glass process at Pilkington in the mid-1950s. Pilkington has pursued the development of a radically new process for flat glass production, but has experienced serious problems at each stage of development. The senior... View Details
      Keywords: Transformation; Decision Choices and Conditions; Technological Innovation; Product Development; Research and Development; Commercialization; Technology
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      Clark, Kim B. "Pilkington Float Glass--1955." Harvard Business School Case 695-024, November 1994.
      • October 1994 (Revised November 1994)
      • Case

      British Airways: Using Information Systems to Better Serve the Customer

      By: W. Earl Sasser and Norman Klein
      Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details
      Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry
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      Sasser, W. Earl, and Norman Klein. "British Airways: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-065, October 1994. (Revised November 1994.)
      • October 1994 (Revised March 1999)
      • Case

      Ritz-Carlton: Using Information Systems to Better Serve the Customer

      By: W. Earl Sasser, Thomas O. Jones and Norman Klein
      Explores the interface of an information system that keeps track of guests and their preferences, and the people systems that deliver multiple services at Ritz-Carlton hotels. The luxury hotel chain's unique service credo and commitment to quality principles are... View Details
      Keywords: Competency and Skills; Customer Satisfaction; Training; Recruitment; Service Delivery; Supply Chain Management; Luxury; Balance and Stability; Information Technology
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      Sasser, W. Earl, Thomas O. Jones, and Norman Klein. "Ritz-Carlton: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-064, October 1994. (Revised March 1999.)
      • September 1994 (Revised October 2002)
      • Case

      Citibank: Launching the Credit Card in Asia Pacific (A)

      By: V. Kasturi Rangan
      Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand... View Details
      Keywords: Product Launch; Service Operations; Value Creation; Customer Focus and Relationships; Trade; Business Strategy; Expansion; Laws and Statutes; Banking Industry; Asia; New York (city, NY)
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      Rangan, V. Kasturi. "Citibank: Launching the Credit Card in Asia Pacific (A)." Harvard Business School Case 595-026, September 1994. (Revised October 2002.)
      • August 1994 (Revised January 1999)
      • Case

      Taco Bell Corporation (Abridged Update)

      By: James L. Heskett
      Taco Bell's management has developed plans to establish 100,000 points of service for its fast food business. Clearly, this will require significantly different approaches to management and organization. View Details
      Keywords: Business Plan; Growth and Development Strategy; Service Delivery; Organizations; Food and Beverage Industry
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      Heskett, James L. "Taco Bell Corporation (Abridged Update)." Harvard Business School Case 395-010, August 1994. (Revised January 1999.)
      • August 1994 (Revised May 1995)
      • Case

      Engineering Inspection & Insurance Company

      By: Robert H. Hayes
      Engineering Inspection & Insurance Co. (EIIC) is a small but highly successful company that offers machinery and boiler inspection and insurance services. After years of above-average growth and profits, both are retreating toward the industry average, policy delivery... View Details
      Keywords: Service Operations; Business Strategy; Organizational Design; Organizational Structure; Insurance; Strategic Planning; Problems and Challenges; Insurance Industry; United States
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      Hayes, Robert H. "Engineering Inspection & Insurance Company." Harvard Business School Case 695-009, August 1994. (Revised May 1995.)
      • July 1994 (Revised January 1997)
      • Case

      Steamboat Ski & Resort Corporation

      By: Jeffrey F. Rayport
      The largest ski resort in Colorado must determine how to select customer segments to focus its promotional and service-delivery efforts. Making segmentation work depends on reordering its pricing policy and "service packages." View Details
      Keywords: Marketing Strategy; Service Delivery; Entertainment and Recreation Industry; Colorado
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      Rayport, Jeffrey F., Mary E. Callahan, Don Bramley, Katie King, and Hilary Nicholas. "Steamboat Ski & Resort Corporation." Harvard Business School Case 395-019, July 1994. (Revised January 1997.)
      • July 1994 (Revised August 1998)
      • Case

      The King-Size Company

      By: David E. Bell and Dinny Starr Gordon
      King-Size is a mail-order company specializing in apparel for big and tall men. The case describes their operations in some detail. Issues include appropriate marketing decisions and expansion strategy. View Details
      Keywords: Decisions; Marketing Strategy; Operations; Perception; Expansion; Web Services Industry; Web Services Industry
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      Bell, David E., and Dinny Starr Gordon. "The King-Size Company." Harvard Business School Case 595-013, July 1994. (Revised August 1998.)
      • June 1994 (Revised September 1995)
      • Case

      Leland O'Brien Rubinstein Associates, Inc.: SuperTrust

      By: Peter Tufano
      Leland O'Brien Rubinstein Associates, Inc. (LOR), which profited by selling portfolio insurance to institutional investors, attempts to rebuild itself after the 1987 stock market crash by creating new products to meet the unsatisfied needs of equity investors. LOR... View Details
      Keywords: Product Development; Financial Services Industry; United States
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      Tufano, Peter, and Barbara Kyrillos. "Leland O'Brien Rubinstein Associates, Inc.: SuperTrust." Harvard Business School Case 294-050, June 1994. (Revised September 1995.)
      • May 1994 (Revised September 1994)
      • Case

      STAR TV (A)

      By: Michael Y. Yoshino and J. Peter Williamson
      Concerns the decision whether or not to launch a satellite television service in Asia in the 1990-1991 period. STAR TV was a joint venture between Hutchison Whampoa and Li-Ka Shing and was established to launch such a service. Li-Ka Shing's son, Richard, was CEO.... View Details
      Keywords: Joint Ventures; Decisions; Product Launch; Service Delivery; Adaptation; Entertainment and Recreation Industry; Asia; Europe; United States
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      Yoshino, Michael Y., and J. Peter Williamson. "STAR TV (A)." Harvard Business School Case 394-212, May 1994. (Revised September 1994.)
      • February 1994 (Revised September 1995)
      • Case

      Leland O'Brien Rubinstein Associates, Inc.: Portfolio Insurance

      By: Peter Tufano
      Leland O'Brien Rubinstein Associates, a small financial advisory firm founded in 1980, has created a successful business by selling a product commonly known as portfolio insurance. Portfolio insurance is a trading strategy that institutional investors use to establish... View Details
      Keywords: Investment Portfolio; Insurance; Product; Financial Services Industry
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      Tufano, Peter, and Barbara Kyrillos. "Leland O'Brien Rubinstein Associates, Inc.: Portfolio Insurance." Harvard Business School Case 294-061, February 1994. (Revised September 1995.)
      • January 1994 (Revised May 1995)
      • Case

      Xerox: Design for the Environment

      By: Richard H.K. Vietor
      In 1990, Xerox undertook an "Environmental Leadership Program" designed to make Xerox an industry leader in non-polluting operations, recycling, and products actually designed for the environment. This effort flowed naturally out of the system of total quality... View Details
      Keywords: Product Design; Production; Service Delivery; Service Operations; Organizational Design; Environmental Sustainability
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      Vietor, Richard H.K. "Xerox: Design for the Environment." Harvard Business School Case 794-022, January 1994. (Revised May 1995.)
      • 1994
      • Chapter

      Managing Services When Service Is a Performance

      By: J. A. Deighton
      Keywords: Service Operations; Performance; Management; Service Industry
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      Deighton, J. A. "Managing Services When Service Is a Performance." In Service Quality: New Directions in Theory and Practice, edited by R. T. Trust and R. L. Oliver. Beverly Hills, CA: Sage Publications, 1994.
      • October 1993 (Revised September 1994)
      • Case

      Catalina Marketing Corp.

      By: David E. Bell, Walter J. Salmon and Dinny Starr
      Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via... View Details
      Keywords: Advertising; Information Management; Expansion; Product; Salesforce Management; Information Technology; Growth and Development Strategy; Customer Value and Value Chain; Advertising Industry
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      Bell, David E., Walter J. Salmon, and Dinny Starr. "Catalina Marketing Corp." Harvard Business School Case 594-026, October 1993. (Revised September 1994.)
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