Publications
Publications
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- All HBS Web
(3,756)
- Faculty Publications (1,106)
- January 1989
- Case
Benetton S.p.A.
Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge... View Details
- 1989
- Article
The Creative Environment Scales: The Work Environment Inventory
By: T. M. Amabile and N. Gryskiewicz
The Creative Environment Scales Work Environment Inventory (WEI) is a new paper-and-pencil instrument designed to assess stimulants and obstacles to creativity in the work environment. Unlike many instruments that are designed as comprehensive descriptions of the work... View Details
- Article
The Managerial Implications of Changing Work Force Demographics: A Scoping Study
By: Gary W. Loveman, John J. Gabarro and Jay W. Lorsch
- October 1988 (Revised May 1989)
- Case
General Electric: Consumer Electronics Group
By: David J. Collis and Nancy Donohue
Highlights the General Electric takeover of RCA and the consolidation of the two companies' consumer electronic groups. Starting first with a history of the television industry in the United States, Europe, and Japan, and then a brief discussion of the main competitors... View Details
- 1988
- Chapter
Evaluation of Government Financial Incentives to Large Scale Energy Projects: A Contingent Claims Approach
By: Carliss Y. Baldwin and Scott P. Mason
- October 1987 (Revised October 1989)
- Background Note
Moving Ideas into Action: Mastering the Art of Change
Discusses elements in organizing a large scale change effort: defining a shared vision, coalition building, management structure and process, communication and education, local participation and innovation, standards and measures, and symbols and signals. View Details
- June 1986 (Revised July 1990)
- Case
OTISLINE (A)
By: F. Warren McFarlan and Donna B. Stoddard
Describes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization. View Details
- March 1985 (Revised August 1985)
- Teaching Note
Challenge Ahead: Economic Growth, Global Interdependence, and the New Competition, Teaching Note
- September 1984
- Background Note
Marketing Research: An Overview of Research Methods
By: Robert J. Dolan
Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data. View Details
- June 1984 (Revised September 1986)
- Background Note
Introduction to Marketing
A brief introduction to the nature and scope of marketing. View Details
Keywords: Marketing
- 1983
- Other Unpublished Work
Services from Public Capital: The Outlook for Boston's Physical Infrastructure
By: Dutch Leonard, Arnold Howitt, Helen F. Ladd and Ann B. Weeks
- September – October 1982
- Article
How Global Companies Win Out
By: T. M. Hout, M. E. Porter and E. Rudden
- September 1982
- Article
Scale Changes and Shared Information in Bargaining: An Experimental Study
By: A. E. Roth and M. Malouf
- June 1982 (Revised May 1995)
- Case
Ellis Manufacturing Co.
By: Roy D. Shapiro
Ellis finds itself in a weakening competitive position largely due to the lack of rationalization in its plants. Driven by a strong traditionally decentralized sales organization, Ellis finds that all plants want control over all product lines. As a result, overall... View Details