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Show Results For
- All HBS Web
(4,069)
- People (5)
- News (806)
- Research (2,689)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,853)
- August 1988 (Revised July 1990)
- Case
Optical Distortion, Inc. (C): The 1988 Reintroduction
In 1988, Optical Distortion, Inc. was ready to reintroduce its only product, contact lenses for chickens. Tests had shown that the lenses significantly reduced bird aggression and feed costs, leading to potentially huge cost savings for egg producers. In the years... View Details
Keywords: Animal-Based Agribusiness; Ethics; Sales; Innovation and Invention; Product Marketing; Agriculture and Agribusiness Industry
Kaufmann, Patrick J. "Optical Distortion, Inc. (C): The 1988 Reintroduction." Harvard Business School Case 589-011, August 1988. (Revised July 1990.)
- December 2007 (Revised April 2008)
- Case
Butler, Shine, Stern & Partners
Selling an intangible like advertising services is a difficult task. The first step is to understand how brands buy these services. What are they looking for? What do they need to learn? How do they go about assessing things like creativity, trust, and loyalty? This... View Details
Godes, David B. "Butler, Shine, Stern & Partners." Harvard Business School Case 508-043, December 2007. (Revised April 2008.)
- March 1973 (Revised October 1983)
- Case
Stirling Homex (A)
Deals primarily with the basic issue of revenue recognition. Homex was recognizing revenue from its modular units prior to the date on which an actual sale had taken place. In addition, there are some interesting issues dealing with the allocation of profit between... View Details
Barrett, M. Edgar, and Jonathon Brown. "Stirling Homex (A)." Harvard Business School Case 173-193, March 1973. (Revised October 1983.)
- Article
A Simple Solution to a Very Old Problem
By: Hoff Stauffer and Jurgen Weiss
The article addresses the problem of fixed cost recovery via variable electricity rates creating disincentives for utilities to engage in energy efficiency. The article provides one solution, which is to decouple fixed cost recovery from sales volumes, with the help of... View Details
Stauffer, Hoff, and Jurgen Weiss. "A Simple Solution to a Very Old Problem." Electricity Journal 19, no. 4 (May 2006): 56–59.
- July–August 2019
- Article
Where Is Your Company Most Prone to Lapses in Integrity?
By: Eugene F. Soltes
Every sizable organization has integrity gaps—areas where what’s considered appropriate behavior diverges from the norms set by its leaders. Within these pockets, things like offensive language, overly aggressive sales practices, or conflicts of interest may be... View Details
Soltes, Eugene F. "Where Is Your Company Most Prone to Lapses in Integrity?" Harvard Business Review 97, no. 4 (July–August 2019): 51–54.
- October 2014
- Article
Making Charity Pay
By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Food and Beverage Industry; Retail Industry; United States
Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
- June 2013
- Teaching Plan
Citigroup-Wachovia-Wells Fargo
By: Guhan Subramanian and Charlotte Krontiris
This case follows the events of a crucial week in the 2008 financial crisis, when the federal government orchestrated the sale of Wachovia Bank first to Citigroup and then, in a surprise move, to Wells Fargo. We examine the extraordinary relations between government... View Details
Keywords: Citigroup; Wachovia; Wells Fargo; FDIC; Acquisition; Financial Crisis; Banks and Banking; Business and Government Relations; Banking Industry; United States
Subramanian, Guhan, and Charlotte Krontiris. "Citigroup-Wachovia-Wells Fargo." Harvard Business School Teaching Plan 913-044, June 2013.
- January 2000 (Revised November 2000)
- Exercise
WineMaster.com (A-2): Confidential Instructions for HomeBase
A two-person negotiation exercise involving the potential sale of a small e-commerce company to a large company. The parties need to negotiate four issues: the number of shares in the deal, the vesting period for the shares, whether the seller will get a seat on the... View Details
Subramanian, Guhan. "WineMaster.com (A-2): Confidential Instructions for HomeBase." Harvard Business School Exercise 800-250, January 2000. (Revised November 2000.)
- August 1989 (Revised October 1989)
- Case
Avon Co.
Avon engineers developed a new type of electric adjustable speed drive. Executives began to make long-range plans for production and marketing. Members of the sales department wondered what pricing recommendations they should make to management on the basis of... View Details
Corey, E. Raymond. "Avon Co." Harvard Business School Case 590-022, August 1989. (Revised October 1989.)
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (A)
By: Robert J. Dolan
Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details
Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Construction Industry; Europe; West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
- July 1989 (Revised February 1993)
- Case
National Demographics & Lifestyles (B)
Picks up where National Demographics & Lifestyles (A) left off, describing the company's financing and very successful performance through 1987. At this point, the founders and venture backers face some difficult choices around how and when to harvest the value they... View Details
Keywords: Demographics; Financing and Loans; Initial Public Offering; Marketing; Success; Performance; Value Creation; Industrial Products Industry
Roberts, Michael J. "National Demographics & Lifestyles (B)." Harvard Business School Case 390-006, July 1989. (Revised February 1993.)
- July 2021 (Revised February 2022)
- Case
Mary Kay Inc.: Enriching Women's Lives while Embracing Change
By: Elie Ofek, K. Shelette Stewart and Julia Kelley
In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details
Keywords: Advertising Campaigns; Demographics; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Marketing; Product Positioning; Social Marketing; Salesforce Management; Organizations; Mission and Purpose; Organizational Change and Adaptation; Innovation and Invention; Innovation Strategy; Competition; Competitive Strategy; Competitive Advantage; Beauty and Cosmetics Industry; North and Central America; United States; Europe; Asia; Texas
Ofek, Elie, K. Shelette Stewart, and Julia Kelley. "Mary Kay Inc.: Enriching Women's Lives while Embracing Change." Harvard Business School Case 522-004, July 2021. (Revised February 2022.)
- 06 Aug 2015
- News
What Salespeople Need to Know About the New B2B Landscape
- 24 Jul 2019
- Blog Post
Data-Driven and in Demand
After graduating at the University of Pennsylvania in 2012, Chloe Ho (MBA 2019) began her post-undergrad career in New York working for Morgan Stanley. While there, she served in a strategy and analytics role, working on projects for View Details
- November 2006 (Revised March 2008)
- Case
Kendall Square Research Corporation
Kendall Square Research was a small competitor in the supercomputer industry. Sales grew rapidly in 1992 and early 1993 and the company sold stock to the public for the first time. Analysts forecast higher earnings for 1993, then the company's revenue recognition... View Details
McFarlan, F. Warren. "Kendall Square Research Corporation." Harvard Business School Case 307-010, November 2006. (Revised March 2008.)
- November 2001 (Revised July 2011)
- Case
Grupo Elektra
By: David J. Arnold, Gustavo Herrero and Luiz Felipe Monteiro
Grupo Elektra is Latin America's largest consumer finance company based on credit sales in its hard goods retail outlets. It has started to internationalize in Latin America but now must to decide whether to enter the U.S. Hispanic market and which of its two core... View Details
Keywords: Decision Choices and Conditions; Emerging Markets; Global Strategy; Financial Services Industry; Retail Industry; Latin America; United States; Mexico
Arnold, David J., Gustavo Herrero, and Luiz Felipe Monteiro. "Grupo Elektra". Harvard Business School Case 502-039, November 2001. (Revised July 2011.)
- 21 Oct 2013
- News
What’s Next for JPMorgan After Record $13B Fine?
- December 2010
- Case
Leadership, Culture, and Transition at lululemon
By: Michael Tushman, Ruth Page and Tom Ryder
The case examines leadership and organizational change within a strong culture context through a multimedia study of lululemon, a specialty retailer of high-end athletic apparel. Video segments trace the company's history from its founding in 1998 as a single retail... View Details
Keywords: Leading Change; Organizational Culture; Organizational Change and Adaptation; Change Management; Transition; Growth Management; Management Teams; Organizational Structure; Governing and Advisory Boards; Apparel and Accessories Industry; Retail Industry; Vancouver; United States
Tushman, Michael, Ruth Page, and Tom Ryder. "Leadership, Culture, and Transition at lululemon." Harvard Business School Multimedia/Video Case 410-705, December 2010.
- January 2019 (Revised October 2019)
- Case
Rural Taobao: Alibaba's Expansion into Rural E-Commerce
By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo
Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details
Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China
Khanna, Tarun, Ryan Allen, Adam Frost, and Wesley Koo. "Rural Taobao: Alibaba's Expansion into Rural E-Commerce." Harvard Business School Case 719-433, January 2019. (Revised October 2019.)
- August 2019 (Revised March 2022)
- Case
Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart
By: Elie Ofek and Danielle Golan
Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted... View Details
Keywords: AI; Business Startups; Insurance; Technological Innovation; Business Model; Disruption; Brands and Branding; Growth and Development Strategy; Global Strategy; Decision Making; Insurance Industry; Technology Industry
Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.)