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13 Jan 2009
First Look

First Look: January 13, 2009

in expectation. We also show that by offering both CPC and CPA, an ad platform can weakly increase its revenues compared to offering either alternative alone. Download the paper: http://www.hbs.edu/research/pdf/09-074.pdf Competition and... View Details

Keywords: Martha Lagace

03 Jan 2007
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First Look: January 3, 2007

Kendall Square Research was a small competitor in the supercomputer industry. Sales grew rapidly in 1992 and early 1993 and the company sold stock to the public for the first time. Analysts forecast higher earnings for 1993, then the company's View Details

Keywords: Sean Silverthorne

19 Jun 2007
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First Look: June 19, 2007

induced to behave rationally. Many other disciplines, including economics, finance, and marketing, have successfully incorporated departures from this rationality assumption into their models and theories. In this paper, we argue that operations View Details

Keywords: Martha Lagace