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  • November 1999 (Revised June 2006)
  • Case

DLJdirect: "Putting Our Reputation Online"

By: Thomas R. Eisenmann and Gillian Morris
Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its... View Details
Keywords: Marketing Strategy; Marketing Communications; Competitive Strategy; Decision Choices and Conditions; Investment; Cost Management; Business Plan; Research and Development; Customers; Budgets and Budgeting; Online Advertising; Internet; Financial Services Industry
Related
  • Research Summary

Building Capabilities in Professional Service Firms

One of the most distinctive aspects of professional service firms is that the vast majority of the people who work in them are directly involved in serving clients.  Long-term success in a professional service firm requires obtaining and developing the right... View Details

  • 12 Feb 2001
  • Research & Ideas

John Irving’s Lessons for Business

as well as how to nurture creativity, both in individuals and in organizations. Amabile interviewed John Irving in 1986, when he agreed to share memories of his childhood as part of a research project Amabile was conducting on children... View Details
Keywords: by Mallory Stark & Martha Lagace
  • Web

Measure Outcomes & Cost for Every Patient - Institute For Strategy And Competitiveness

incentives to use outcome measures. Overcoming those barriers involves implementing the standardized ICHOM measure set and developing the IT systems to collect and manage the data. Ideally, this should occur in the patient care workflow... View Details
  • 22 Mar 2024
  • Research & Ideas

Open Source Software: The $9 Trillion Resource Companies Take for Granted

staggering scope of the findings could help put a value on the work, so senior leaders and non-tech managers at firms understand just how important hiring open source expertise is to success. The results mark among the first comprehensive... View Details
Keywords: by Rachel Layne; Computer; Information Technology; Technology
  • Career Coach

Jing Lin Lee

clear recruiting roadmap from personal branding, networking, resume building, to preparing for interviews and negotiating / deciding between offers. Jing Lin’s industry experience spans across management consulting, tech, and financial... View Details
Keywords: Consulting; Emerging Markets; Fintech; Financial Services (All); Technology
  • 27 Aug 2014
  • Lessons from the Classroom

Learning From Japan’s Remarkable Disaster Recovery

reactors. Business management students are learning the lessons of Japan'scontinuing recovery from the double-disaster earthquake and tsunami.Photo: iStockPhoto Teaching And Learning Devastated but rebuilding, the Tohoku region is a... View Details
Keywords: by Sean Silverthorne; Energy; Utilities; Retail
  • November 2024
  • Case

Dr. Bombay Ice Cream

By: William R. Kerr, Alexis Brownell and Michael Liu
This case examines the creation, launch, and rapid growth of Dr. Bombay Ice Cream, a joint venture between Happi Co., a consumer packaged goods incubator, and entertainment mogul Snoop Dogg, with his son, Cordell Broadus. The brand was inspired by a Bored Ape Yacht... View Details
Keywords: Joint Ventures; Growth Management; Brands and Branding; Product Launch; Product Positioning; Market Entry and Exit; Distribution Channels; Food and Beverage Industry; United States
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  • 08 Aug 2016
  • Blog Post

CS50 for MBAs: Coding at HBS

would have to manage and interact with people who do. The lessons and exercises in CS50 for MBAs departed dramatically from the case method in terms of pedagogical method and philosophy. The lessons were much more lecture-style (although... View Details
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

with their political, economic, and social environment. They address issues of central concern to researchers in management studies and business administration, as well as economics, sociology and political science, and to historians.... View Details
Keywords: Martha Lagace
  • Web

About - Race, Gender & Equity

Ethiopiah Al-Mahdi Community Manager Ethiopiah is the community manager for the Race, Gender & Equity Initiative, managing its core activities and collaborating with other... View Details
  • Web

Topics - HBS Working Knowledge

Browse All topics Accounting Audits (3) Accounting (119) Acquisition (20) Activity Based Costing and Management (2) Adaptation (7) Adoption (3) Advertising Campaigns (6) Advertising (77) Agency Theory (3) Age (3) Agreements and... View Details
  • March 1994 (Revised October 1994)
  • Case

Reading Energy

By: Forest L. Reinhardt
Reading Energy builds facilities that produce energy from nontraditional fuels. A privately held, entrepreneurial organization, it has spent six years developing a plan to build a waste-to-energy plant in the town of Robbins, Illinois. The plant would burn municipal... View Details
Keywords: Energy Generation; Wastes and Waste Processing; Business and Community Relations; Business Plan; Agreements and Arrangements; Contracts; Risk and Uncertainty; Government and Politics; Environmental Sustainability; Business Strategy; Energy Industry; Utilities Industry; Illinois
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  • Web

Leadership Initiative - Leadership

Leadership Initiative Leadership Initiative Today’s leaders are confronted with challenges and opportunities that have never been more dynamic or complex. Helping individuals effectively understand and manage these forces is a key... View Details
  • Web

Europe - Global

significant transformation. The ERC has contributed to much of the European-focused faculty publications and research projects across the School. Research topics have ranged from the challenges of European economic and financial... View Details
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

Peter Brooks, and Patrick Kalaher Abstract Many recent studies highlight the need to rethink the way we manage innovation. Traditional approaches, based on the assumption that the creation and pursuit of new ideas is best accomplished by... View Details
Keywords: Martha Lagace
  • 16 Oct 2018
  • Blog Post

A Pathway to Pursue Aspirations

While Mizuho Kanai (MBA 2018) was fulfilling her summer internship at NPR, her manager recommended that she read an HBS case study about how the Sesame Workshop CEO, Jeff Dunn (MBA 1981), was changing the institution. “I was blown away,”... View Details
Keywords: Nonprofit / Government
  • December 2009 (Revised May 2010)
  • Case

Codevasf

By: David E. Bell, Marcos Fava Neves, Luciano Thome e Castro and Natalie Kindred
With many countries facing scarcity of freshwater and farmable land, Brazil decided to leverage its wealth of both resources to attract global agribusiness players to the historically poor Sao Francisco Valley (SFV) in the country's northeast. To do so, Brazil was... View Details
Keywords: Agribusiness; Resource Allocation; Bids and Bidding; Infrastructure; Supply Chain; Business and Government Relations; Natural Environment; Agriculture and Agribusiness Industry; Brazil
Related
  • 14 Jul 2023
  • Blog Post

A Pathway to Pursue Aspirations

While Mizuho Kanai (MBA 2018) was fulfilling her summer internship at NPR, her manager recommended that she read an HBS case study about how the Sesame Workshop CEO, Jeff Dunn (MBA 1981), was changing the institution. “I was blown away,”... View Details
  • Web

Policies, Rules & Guidelines | About

sessions. This policy pertains to all program or course activities taking place in a classroom or other academic setting, including, for example, discussion or project groups, work at project sites, and... View Details