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(2,333)
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- Research (1,334)
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- 29 May 2007
- First Look
First Look: May 29, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707474 Tiger-Tread Harvard Business School Case 507-077 Describes an innovative product launch for which a marketing plan and a breakeven... View Details
Keywords: Martha Lagace
- 26 Jun 2000
- Research & Ideas
What’s an Internet Business Model? Ask a Health Care Professional
business: customers, products, value propositions, the capabilities and advantages any player brings that will allow the plans to meet success. And while businesses have always used a "platform" of technology of one kind or another to... View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
business school campus. They moved to Beijing, rounded out their management team, received venture capital investment, developed joint-venture partnerships, and set key milestones to create a full-impact product launch for their social... View Details
Keywords: Martha Lagace
- 30 Jun 2003
- Research & Ideas
Computer Security is For Managers, Too
tracking configuration changes will pay off over the long run. As many companies discovered with quality management and industrial safety programs, perceptions of tradeoffs between security and productivity are often incorrect. Security... View Details
- 06 Jul 2015
- Research & Ideas
Money and Quotas Motivate the Sales Force Best
just given it—conditional versus unconditional. Doug J. Chung, an assistant professor in the Marketing unit, and Das Narayandas, the James J. Hill Professor of Business Administration, explain what kind of bump managers can expect from different bonus View Details
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
confidence. Their continued enthusiasm to lobby their senators and representatives will be important to his ability to legislate his campaign promises. Governing as president therefore requires a combination of “push” and “pull” marketing. Coca–Cola pushes its View Details
Keywords: by Christina Pazzanese
- 04 Mar 2002
- Research & Ideas
Don’t Lose Money With Customers
"Firms today have access to a wealth of information about customers and sales prospects," says Narayandas. "Now more than ever before, companies are able to leverage technology to work more closely and to collaborate in new ways with customers—from... View Details
Keywords: by Peter K. Jacobs
- 17 Oct 2006
- First Look
First Look: October 17, 2006
closed, Lenovo is preparing for the intense limelight that would come with its sponsorship of the February 2006 Turin Winter Olympics. There, it plans to introduce a Lenovo-branded product line designed from... View Details
Keywords: Sean Silverthorne
- 05 Feb 2013
- First Look
First Look: Feb. 5
firm's decision to emphasize a particular strategic orientation can depend on its competitors' orientation choices. Based on two studies of customer, technology, and production orientations, we show that the emphasis a firm places on a... View Details
Keywords: Sean Silverthorne
- 24 Sep 2007
- Research & Ideas
The FDA: What Will the Next 100 Years Bring?
facilities each year, an increasing number of which are on foreign soil. "Without the FDA, each of us would individually spend a lot more time researching where products come from and what ingredients they contain," says Harvard Business... View Details
- 14 Nov 2006
- First Look
First Look: November 14, 2006
device company selling products to physicians for use with patients suffering chronic end-stage disease, to a medical technology company providing life-long solutions for people with chronic diseases. With the new vision setting... View Details
Keywords: Sean Silverthorne
- 06 Sep 2016
- First Look
September 6, 2016
Dillon, and David S. Duncan Abstract—Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building... View Details
Keywords: Carmen Nobel
- 03 Feb 2009
- First Look
First Look: February 3, 2009
Deborah L. Soule and Lynda M. Applegate Abstract This paper examines virtual team learning in new product development situations. New product development activities manifest novelty, uncertainty and... View Details
Keywords: Martha Lagace
- 03 Mar 2015
- First Look
First Look: March 3
wondered whether the return to growth was because, or in spite of, Prime Minister David Cameron's controversial £113 billion austerity plan introduced in 2010. Despite the positive upturn in the economy, UK policymakers still faced... View Details
Keywords: Sean Silverthorne
- 30 May 2007
- Research & Ideas
Health Care Under a Research Microscope
formidable research and teaching talents on bringing business-focused solutions and perspectives to address these problems. Some examples: In Zambia, Nava Ashraf and several colleagues conducted field studies to determine if charging for the water purification View Details
- 20 Mar 2000
- Research & Ideas
No Place Like Home: America’s Housing Crisis and Its Impact on Business
Entrepreneurship, has been teaching courses in real property since the 1970s. The author of many books on the subject, including, most recently, The Real Estate Game, Poorvu sees the housing issue as suffering from a lack of comprehensive, regional View Details
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
experiment, we find that CEO activism can sway public opinion and increase consumers’ intentions to purchase products from the CEO’s company. However, we find that these two effects of CEO activism depend on the alignment between the CEO... View Details
Keywords: Sean Silverthorne
- 18 Sep 2007
- First Look
First Look: September 18, 2007
Synthesis Author:Carliss Y. Baldwin Abstract This paper constructs a unified theory of the location of transactions and the boundaries of firms. It proposes that systems of production can be viewed as networks of tasks. Transactions,... View Details
Keywords: Martha Lagace
- 09 Jan 2019
- Research & Ideas
The UK Needs a Bold Strategy Around Competition to Survive Brexit
out the costs of leaving the EU, citizens have not heard a forward-looking plan on how the country could leverage EU membership more effectively in the future, if the country would decide to stay. The country needs to get on with taking... View Details
Keywords: by Michael Blanding
- 28 Oct 2009
- Lessons from the Classroom
HBS Begins Teaching Consumer Finance
empirical projects, and experiments—the latter often in conjunction with the Doorways to Dreams Fund, a nonprofit I cofounded that is an R&D lab for new financial products for low-income families. My first outlet for teaching the... View Details