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Show Results For
- All HBS Web
(1,576)
- People (4)
- News (291)
- Research (1,099)
- Events (9)
- Multimedia (2)
- Faculty Publications (390)
- 01 Jun 2019
- News
City on a Hill
software. So when a family friend suggested that Marietta use talent from eastern Kentucky instead, he promptly set up a pilot office in Letcher County, just northeast of Harlan, and hired four recent high school graduates who had completed a media View Details
- 05 Mar 2013
- First Look
First Look: March 5
focuses on scaling a venture's sales process and provides a methodology for identifying core customers and some implications for governance criteria and potential product changes as well as sales management. Paper: View Details
Keywords: Sean Silverthorne
- 01 Jun 2010
- News
Michael Depatie
differentiated product in a commoditized business, even if it’s becoming less so through competition. Some of the stuff we do is fun, and whimsical, so it makes good copy. The media reports on our tall beds for tall people, our “Guppy... View Details
- 01 Jun 2003
- News
Student Conferences, at a Glance
percent of the worldwide consumer products output. Over time, ‘Made in China’ will become a very high quality stamp of approval.” — James Root, VP, head of Asia Technology Practice, Bain & Company Conference... View Details
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
Imagine an organization made up of a variety of three-dimensional shapes. Rectangular blocks represent the functions: manufacturing, R&D, and sales and marketing. The spheres are regional offices. Pyramids represent product groups—one... View Details
Keywords: by Robert Simons
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
may lack the left-brain analytics needed to better understand their customers in today's information-rich environment. Besides, argue McGovern and Quelch, outsourcing marketing can lead to better quality and lower costs. McGovern offers a... View Details
Keywords: by Poping Lin
- 22 Aug 2024
- Blog Post
LM Wind Power Test and Validation Center
In January 2024, Professors Willy Shih and Mike Toffel led 45 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in the second year of... View Details
- 01 Oct 1997
- News
Meeting the Challenges of Third-World Development
productivity but also by offering a sustainable means for families to improve the quality of their lives through their own hard work and initiative. The goal is to empower individuals so they can mobilize... View Details
- 06 Jun 2013
- Op-Ed
How to Do Away with the Dangers of Outsourcing
they pursue internally, while relying heavily on outsourcing many of those activities to strategic partners. At the same time, they seek to increase the number and nature of product offerings, many of which are also offered by their... View Details
- Blog
HBS Online and Executive Education Leadership: Q+A with Patrick Mullane and Luis Viceira
responsibilities as well. (LV): The two products need autonomy. ExecEd doesn't have the experience that the HBS Online team has in producing purely online asynchronous programs, and that's an expertise we need to preserve—they've... View Details
- 17 Jan 2012
- First Look
First Look: January 17
Evidence from the Indian Life Insurance Market Authors:Santosh Anagol, Shawn Cole, and Shayak Sarkar Abstract We conduct a series of field experiments to evaluate two competing views of the role of financial service intermediaries in providing View Details
Keywords: Sean Silverthorne
- 01 Jan 2007
- News
Donna L. Dubinsky, MBA 1981
Embroidery. There she experienced all aspects of a small business, from sales to quality control to delivering merchandise. "Every businessperson should have sales experience," she says. "That's where the rubber meets the road. It is also... View Details
- 01 Sep 2018
- News
An SUV Built for African Roads—by African Workers
production facility that are different from typical original equipment manufacturers (OEMs). And the vehicle’s design allows for an efficient production process at low volumes and with manual labor. Because... View Details
Keywords: Amy Yee
- 01 Sep 2004
- News
Steve Barger (MBA 1974)
world was so different then — no cell phones, software, biotech, or espresso. It’s sure to change as much for today’s graduates, with opportunities to create products and services not yet imagined. When I graduated I took a job consulting... View Details
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
where the product can be delivered directly online such as software, travel agencies, or media. Indeed, the digitalization of content paired with widespread adoption of broadband Internet is driving a major shift toward digital... View Details
- 05 Jul 2006
- First Look
First Look: July 5, 2006
psychological mechanism whereby price format determines how many product attributes are actively processed at the time of valuation. Three studies support the hypothesis that price partitioning acts as an incentive to process multiple... View Details
Keywords: Sean Silverthorne
- 01 Dec 2007
- News
Where Are the Innovators in Health Care?
drove productivity in the IT sector. These entrepreneurs, and so many others, have fundamentally improved our economy by making goods and services better, cheaper, and more accessible. But can you name any innovators in our bloated,... View Details
- 02 Mar 2015
- News
To Market, To Market
building an agricultural and market infrastructure in places—like parts of Nepal, Romania, Haiti, and Guatemala—where little or none has previously existed. “The way we do this is through value-based development, where we engage farmers in wealth-creating value chains... View Details
- 01 Aug 2002
- News
Class Day & Commencement
those boundaries forward into exciting new areas,” he said. “In the years ahead, corporate leaders will be recognized not only for the quality of their company's products and services but also for their... View Details
- 16 Sep 2008
- First Look
First Look: September 16, 2008
the product has all features. The important implication is that price alone cannot serve as a signal of quality in this setting. In contrast, a "buyer-initiated information revelation" format,... View Details