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Show Results For
- All HBS Web
(2,147)
- People (10)
- News (603)
- Research (1,272)
- Events (3)
- Multimedia (4)
- Faculty Publications (785)
- 11 Apr 2017
- First Look
First Look at New Research, April 11
treated with unproductive therapies while more easily uncovering therapeutic signals. However, such research initiatives alone will not deliver new medicines to patients in the absence of strong incentives to bring new products to market.... View Details
- 22 Feb 2022
- News
New Urban Order
standardization has been a failure mode for innovation and productivity until recently,” he observes. Yang has spent much of his career in the cleantech industry and is founder and CEO of Liatris, an eco-friendly insulation startup. He... View Details
Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
Summer 2018 RAND Journal of Economics Scale versus Scope in the Diffusion of New Technology: Evidence from the Farm Tractor By: Gross, Daniel P. Abstract—Although tractors are now used in nearly every agricultural field operation and in the View Details
Keywords: Dina Gerdeman
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 24 Jul 2018
- First Look
New Research and Ideas, July 24, 2018
218-116 Valuing Snap After the IPO Quiet Period (C) Analyzes Snap’s value and analyst recommendations following the events described in the (B) case. Purchase this case:https://hbsp.harvard.edu/product/218116-PDF-ENG Harvard Business School Case 518-103 Jason Blum's... View Details
Keywords: Dina Gerdeman
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
slaps down his papers, and fixes his audience with a piercing gaze before choosing one unfortunate soul: "Mr. Brown. Begin." Startled, Mr. Brown launches into a halting rehash of the day's assignment before he's cut short with a... View Details
- 25 Aug 2022
- News
Up on the Corner
for Dlodlo but also for the community leaders who have supported her progress, and who see in her the possibility of rejuvenating West Baltimore Street and its surrounding neighborhoods. That support separates her from her predecessors: Unlike many who have View Details
- 01 Mar 2018
- News
Every Trick in the Book
Haft (MBA/MCRP 1977) launched Crown Books in the Washington, DC, area, with plans for rapid growth and a pitch sure to set the chain apart from the growing market: lower prices. Crown’s books were discounted 10 to 40 percent every day, an... View Details
Keywords: April White
- 02 Apr 2013
- First Look
First Look: April 2
http://hbr.org/search/713405-PDF-ENG Harvard Business School Case 409-112 Lawson: Becoming the Community Store of 9,000 Japanese Communities No abstract available. Purchase this case: http://hbr.org/search/409112-PDF-ENG Harvard Business School Case 813-160 View Details
Keywords: Sean Silverthorne
- 15 Nov 2016
- First Look
November 15, 2016
Case 517-021 Brand Portfolio Strategy and Brand Architecture While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated... View Details
Keywords: Sean Silverthorne
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
it was an advertising bro fest, but also a reflection of the cultural norms of the time. After all, the 1960s was the dawn of the golden age of advertising when agencies were evolving from product pitchers to storytellers. That first... View Details
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
can, under certain conditions, yield immediate post-break performance increases. We test our hypotheses using productivity data from 212 fruit harvesters collected over one harvesting season yielding nearly 250,000 truckloads of fruit... View Details
Keywords: Sean Silverthorne
- Web
2024 Reunion Presentations - Alumni
the different dimensions of family wealth? Why is material wealth a blessing for some and burden for others? How can philanthropy help raise healthy, happy, and productive family members? These and other questions will be explored as we... View Details
- 27 Aug 2013
- First Look
First Look: August 27
agricultural raw materials were safe, high quality, of consistent supply, and sustainably, ethically, and economically produced? How can the procurement process enable the small-scale producer to become a viable partner in the milk View Details
Keywords: Sean Silverthorne
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (B)
By: John A. Quelch
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details
Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States
Quelch, John A. "Procter & Gamble Co. (B)." Harvard Business School Case 584-048, November 1983. (Revised May 1990.)
- March 1991
- Teaching Note
Procter & Gamble Co. (A), Teaching Note
By: Frank V. Cespedes
Teaching Note for (9-584-047). View Details
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (A)
By: John A. Quelch
An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial... View Details
Keywords: Product Positioning; Advertising; Product Launch; Brands and Branding; Consumer Products Industry; United States
Quelch, John A. "Procter & Gamble Co. (A)." Harvard Business School Case 584-047, November 1983. (Revised May 1990.)
- June 1990
- Supplement
Perrier Relaunch
By: Stephen A. Greyser and Norman Klein
Supplements Perrier Recall: A Source of Trouble. View Details
Greyser, Stephen A., and Norman Klein. "Perrier Relaunch." Harvard Business School Supplement 590-130, June 1990.
- November 1983 (Revised December 1984)
- Case
Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies
Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details
Bonoma, Thomas V. Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies. Harvard Business School Case 584-043, November 1983. (Revised December 1984.)
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details