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- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
the product? In Europe, consumers in 13 different countries have 13 different preferences for the texture and taste of tomato soup. In addition, a company may decide to offer a product completely outside its... View Details
Keywords: by Julia Hanna
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
were Facebook, YouTube, and Google. (The Top 3 in 2008 were MySpace, Yahoo, and YahooMessenger). “The top three sites for most households is the same—but when you get to four or five, they could be anything. Household View Details
- 03 Feb 2016
- What Do You Think?
How Do You Hire an 'Impostor'?
In Hiring, Should We Give Self-Confidence a Greater Weight Than Humility? Summing Up A respondent to this month’s column, Joel, provided the question for this summary. As he asked, "should we be focusing on hiring people who exude... View Details
Keywords: by James Heskett
- 05 Nov 2024
- Book
Building the Road to 'Small Business Utopia' with AI and Fintech
predict the creditworthiness of a small business, much like a consumer’s personal credit score helps banks predict creditworthiness for personal loans, credit cards, and mortgages? What if a small business owner had a dashboard of their... View Details
- 07 Dec 2015
- Research & Ideas
The Rise of Personalized Entrepreneurial Finance and Other VC Trends
industries in different ways. Venture capital, for example, was once mostly reserved for institutional investors backed by endowments and pension funds. Today, it increasingly includes individual investors... View Details
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
For decades, major retailers offered customers only two methods of purchasing: directly at the store or from catalogs sent through the mail. With the advent of the Internet, retail companies that offered only one or two channels suddenly... View Details
- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
health insurance. Every year, they have to review alternative health insurance plans, make risk-return tradeoffs, and choose the ones they prefer for themselves and their families. In Japan and Western... View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
in a recent working paper, Market Solutions to Privacy Problems? And what would consumers get in return for their personal information? Money perhaps, or price discounts, better customer service, maybe products tailored specifically to... View Details
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
to have scaled their software startup, InsightSquared, to $2 million in revenue and secured an $8 million round of venture capital. However, they disagreed on the path ahead, specifically on the sales and marketing plan. Shilmover View Details
Keywords: Dina Gerdeman
- 17 Jul 2018
- First Look
New Research and Ideas, July 17, 2018
Spring 2018 Journal of Cold War Studies The Enemy of My Enemy: The Soviet Union, East Germany, and the Iranian Tudeh Party's Support for Ayatollah Khomeini By: Friedman, Jeremy Abstract—This article examines the strategy of the Iranian... View Details
Keywords: Dina Gerdeman
- 16 Sep 2015
- Research & Ideas
Can Applied Economics Save Homeless Puppies?
In 2012, two seasoned scholars shared the Nobel Memorial Prize in Economic Sciences for their research on designing markets. Lloyd Shapley had developed theoretical methods to create stable matches in unstable markets. Alvin Roth had... View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
suggests that at least some online content creators, namely bloggers, respond to the arrival of advertising revenue by changing what they cover, drifting toward subjects of broad interest—money, sex, and celebrities—to the detriment of more narrowly-focused material.... View Details
- 25 Jul 2011
- Research & Ideas
How Disruptive Innovation is Remaking the University
That is no longer true, though, for any but a relative handful of institutions. Costs have risen to unprecedented heights, and new competitors are emerging. A disruptive technology, online learning, is at work in higher education,... View Details
- 27 Feb 2012
- Research & Ideas
When Researchers Cheat (Just a Little)
strongly rewarded for a positive result," says John, now an assistant professor of marketing at Harvard Business School. This system can drive researchers to bend the rules to get a desirable outcome. Sometimes researchers commit... View Details
- 12 Mar 2006
- Research & Ideas
Global Poverty Needs a Global Answer
so, preferring to attack business for its failings. Public sector organizations like the UN and World Bank are leery of business for ideological reasons: They feel that... View Details
Keywords: by Cynthia Churchwell
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these... View Details
- 21 Sep 2011
- Research & Ideas
Gender and Competition: What Companies Need to Know
Pressure to not compete against men, rather than an innate preference for cooperation over competition, may keep women from earning what they're worth in the workplace, according to preliminary findings by... View Details
Keywords: by Kim Girard
- 02 Jan 2018
- Op-Ed
'Dear Working Knowledge'--Our Favorite Reader Comments of the Year
Credit: iStockPhoto Who are the editors of HBS Working Knowledge most thankful for as the new year begins? It’s the readers who take time to contribute comments to our stories, more than 1,000 in 2017. Since our readership extends to more... View Details
Keywords: by Sean Silverthorne
- 17 Apr 2017
- HBS Case
This Turkish Debt Collector Is Customer-friendly
Turkasset began opening physical branches around the country to service customers who preferred to talk in person. Despite these additional outlays, the gamble paid off for the company by allowing it to... View Details
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
preferences for unbundling among agencies and their clients. Using microdata collected by the US Census Bureau from 1982 to 2007, the researchers found that agencies were more likely to unbundle if they were... View Details