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Show Results For
- All HBS Web
(1,121)
- People (2)
- News (141)
- Research (885)
- Events (4)
- Multimedia (15)
- Faculty Publications (527)
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
related to the physician's overall perception of DTCA. To illustrate, physicians who viewed DTCA positively were more likely to prescribe a DTCA drug, suggest a lifestyle change, or recommend a diagnostic test. Those with negative or... View Details
Keywords: by Manda Salls
- 10 Oct 2019
- Blog Post
Coming Out at Business School
positive attitude towards gay people – even our extended family in Moscow supports anti-LGBT measures. Immigrant families like mine typically need to conform and adapt to survive in a new society, so I didn’t make waves, especially with something like being gay.... View Details
- 01 Apr 2002
- News
Urban Evolution - HBS Research on the Inner City
services, inner-city residents often face a lack of basic services. Many large retail stores, for instance, are not interested in launching locations in urban areas because they are put off by perceptions of low-income levels and high... View Details
- 17 Jan 2017
- First Look
First Look at New Research: January 17
members about their perceptions of individual surgeons’ leadership effectiveness and correlated survey measures with individual surgeon profiles created by calculating percentage of behavior types, leader functions, and valence. We... View Details
Keywords: Sean Silverthorne
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
gradually. You build a Honda Scooter, then a Honda Civic, then a Honda Accord, and then an Acura. There is a lot of theory and research on how consumer behavior and perception changes over time. And that change in image takes 10 to15... View Details
- 20 May 2014
- First Look
First Look: May 20
was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy, had identified three areas of concern: the shrinking differentiation opportunity provided by the boutique hotel positioning, consumers' negative View Details
Keywords: Sean Silverthorne
- 25 Feb 2014
- First Look
First Look: February 25
pessimistic recommendations for firms with high CSR ratings. Moreover, we theorize that over time, the emergence of a stakeholder focus, and the gradual weakening of the agency logic, shifts the analysts' perceptions of CSR ratings and... View Details
Keywords: Sean Silverthorne
- 25 Sep 2012
- First Look
First Look: September 25
James J. Gross, and Jennifer S. Lerner Publication: Proceedings of the National Academy of Sciences of the United States of America (in press) Abstract As leaders ascend to more powerful positions in their groups, they face ever-increasing demands. This has given rise... View Details
Keywords: Sean Silverthorne
- 06 Dec 2011
- First Look
First Look: Dec. 6
of a hypothetical $1,000 to introduce the idea that context, history, and values shape perceptions and expectations. These phenomena can propel behaviors that can lead to circumstances improving or deteriorating-upward or downward... View Details
Keywords: Sean Silverthorne
- August 2022
- Case
Atlanta Ransomware Attack (A)
By: Amit Goldenberg and Julian Zlatev
This case describes the March 2018 Ransomware attack on the information technology (IT) systems of the city of Atlanta and the response by Mayor Keisha Lance Bottoms and her administration. The case includes a brief background on Bottoms and her young administration at... View Details
Keywords: Crime and Corruption; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Ethics; Values and Beliefs; Government and Politics; Government Administration; Information Technology; Cybersecurity; Information Management; Leadership; Management; Crisis Management; Management Teams; Negotiation; Risk and Uncertainty; Social Psychology; Perception; Personal Characteristics; Perspective; Power and Influence; Society; Public Administration Industry; United States; Georgia (state, US); Atlanta
Goldenberg, Amit, and Julian Zlatev. "Atlanta Ransomware Attack (A)." Harvard Business School Case 923-009, August 2022.
- 14 Nov 2006
- First Look
First Look: November 14, 2006
The (B) case presents the final outcome of the events. Reveals how Keller is able to turn around perceptions about him and forge relationships with key decision makers. Includes reflections and lessons learned from all parties and... View Details
Keywords: Sean Silverthorne
- 07 Feb 2005
- Research & Ideas
How “Career Imprinting” Shapes Leaders
executives into biotech—Baxter generated a disproportionate number of leaders in the biotechnology industry. My research suggests that one important factor that enabled this spawning out of Baxter into biotechnology at the start of the industry was View Details
Keywords: by Mallory Stark
- 31 Jul 2019
- News
Skydeck Live: The Rise of the FOMO Sapiens
knowledge and that I thought about my own career and I started to build these sort of ways of thinking about FOMO and FOBO. Let's break them down. So FOMO, fear of missing out, is really based on two factors. It's about the perception... View Details
- 17 Feb 2021
- Research & Ideas
Pandemic Self-Care for CEOs: Rituals, Running, and Cognitive Restructuring
“worked on self-development,” taking the pandemic as an opportunity to foster their resilience and learn new skills. “I believe that whatever does not kill you makes you stronger. This perception helped,” one CEO noted. Reading, webinars,... View Details
- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
distance themselves from seekers who they learn consulted others, an effect mediated by perceptions that their own advice will be disregarded. Underlying these effects is an asymmetry between advisors’ and seekers’ beliefs about the... View Details
Keywords: Sean Silverthorne
- 30 Aug 2011
- First Look
First Look: August 30
case:http://cb.hbsp.harvard.edu/cb/product/111037-PDF-ENG Purchase this supplement (B) 111-038:http://cb.hbsp.harvard.edu/cb/product/111038-PDF-ENG Purchase this supplement (C) 111-068:http://cb.hbsp.harvard.edu/cb/product/111068-PDF-ENG View Details
Keywords: Sean Silverthorne
- 03 Mar 2011
- Research & Ideas
HBS Faculty on Revolution in the Middle East and North Africa
a wonderful thing if the monarch is on your side, but there is little to prevent exploitation, opportunism, and corruption by the rulers. Bahrain has been steadily sliding down the Corruption Perception Index for years. Parliamentary... View Details
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
their companies public, and to grant stock options to management. Once public, stock valuations depended on Wall Street's perceptions that the company would sustain strong growth. At first, newspaper chains met growth targets by acquiring... View Details
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
success was larger for those that were culturally closer to native whites (i.e., Western and Northern Europeans). These patterns are consistent with a framework in which perceptions of racial threat among native whites lower the barriers... View Details
Keywords: Dina Gerdeman
- 21 Feb 2017
- First Look
First Look at New Research: February 21
executives, middle managers, and sales people from companies across a variety of industries. The survey focused on questions about how well their companies’ strategies informed six critical elements of their sales approaches. The results indicate a big gap between the... View Details
Keywords: Carmen Nobel