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(1,875)
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Faculty - Creating Emerging Markets
Administration Research Interests : customer relationship management , marketing , technology management Interviews Aroon Purie Shahnaz Husain Ranjan Kapur Nien-he Hsieh Kim B. Clark Professor of Business Administration Research Interests... View Details
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social media platforms, fueled... View Details
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
The fight was lost as consumers voted for free information supported by advertising over subscription services. Ironically, online advertising and the commercialization of the Web achieved important goals of the resisters: to preserve the... View Details
- Fast Answer
Resources for Investment Management and Financial Analysis
on technology-related reports covering the following subject areas: apps and platforms, online marketing, digital media, Internet of Things (IoT), payments, fintech. Frost & Sullivan Reports covering View Details
- 07 Nov 2022
- News
Victoria’s Secret Buys Alumni-Founded Adore Me
Today, the Journal notes, Adore Me “has more than 1.2 million customers who purchase its products online through monthly subscriptions and one-time buys.” Victoria’s Secret CEO Martin Waters noted that Adore Me is “significantly further... View Details
- 15 Sep 2022
- Research & Ideas
Looking For a Job? Some LinkedIn Connections Matter More Than Others
published this week in Science suggests that the specific types of connections job-seekers make online matter in terms of their ability to secure new positions. “Your digital network can have lasting implications on how your career... View Details
Keywords: by Michael Blanding
- 2025
- Working Paper
Warnings and Endorsements: Improving Human-AI Collaboration in the Presence of Outliers
By: Matthew DosSantos DiSorbo, Kris Ferreira, Maya Balakrishnan and Jordan Tong
Problem definition: While artificial intelligence (AI) algorithms may perform well on data that are representative of the training set (inliers), they may err when extrapolating on non-representative data (outliers). How can humans and algorithms work together to make... View Details
DosSantos DiSorbo, Matthew, Kris Ferreira, Maya Balakrishnan, and Jordan Tong. "Warnings and Endorsements: Improving Human-AI Collaboration in the Presence of Outliers." Working Paper, May 2025.
- 08 Jun 2010
- First Look
First Look: June 8
extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards. Highly readable and compelling, The New Science of Retailing is your playbook for turning all that data into a wellspring for new profits... View Details
Keywords: Martha Lagace
- Web
Patrick Mullane | About
Patrick Mullane Bio Patrick Mullane is the Executive Director of Harvard Business School Online and Executive Education. He brings over 20 years of management experience across several industries to the position. In his role, he is... View Details
- 02 Oct 2014
- Working Paper Summaries
Bitcoin
- May 2021
- Simulation
Customer Compatibility Exercise Application
By: Ryan W. Buell
Customers impose considerable variability on the operating systems of service organizations. They show up when they wish (arrival variability), they ask for different things (request variability), they vary in their willingness and ability to help themselves (effort... View Details
- 01 Jun 2023
- News
Buy Big, Sell Small
distribution model by providing a digital platform where shop owners can order fast-moving consumer goods online or by phone from local wholesalers who combine their orders with others from nearby kiranas. “We’re like a Costco or Sam’s... View Details
- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
centricity cannot be achieved by simply listening to customers about their experiences with Best Buy; the company has to commit to owning the customers' problems and working creatively to solve them. Faced with increased price competition from retailers like Walmart as... View Details
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
digital age is a fertile area of his research. Luca is looking at rankings, expert evaluations, online consumer reviews, and quality disclosure laws to see how they work in market settings, and which are most important for consumers. To... View Details
- 21 Jul 2022
- Research & Ideas
Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?
boom. Retail investors—who buy shares directly through websites like Robinhood rather than investment firms or employer-sponsored plans—snapped up stocks that appeared to have poorer prospects under traditional metrics. Remember the View Details
- Web
Your Social Entrepreneurship checklist | Social Enterprise | Harvard Business School
School providing legal assistance to small businesses and entrepreneurs. Cyberlaw Clinic: A Harvard Law clinic program offering pro-bono legal services to individuals, small start- ups, non-profit groups and government entities regarding cutting-edge issues of the... View Details
- Web
Industry Information - Alumni
technology of realtors. Redfin Real Estate News & Analysis Real estate news and analysis from one of the leaders in online real estate brokerage. Includes data on the state of US housing market and advice... View Details
- 27 Mar 2018
- First Look
First Look at New Research, March 27, 2018
forthcoming Harvard Journal on Legislation From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces By: Edelman, Benjamin, and Abbey Stemler Abstract—Online marketplaces have transformed how we shop, travel,... View Details
Keywords: Sean Silverthorne
- 23 Nov 2021
- Research & Ideas
The Vinyl Renaissance: Take Those Old Records Off the Shelf
and LA. Gazette: Given how trendy it is now, will vinyl continue to grow after COVID? Kelleher: I don’t see vinyl shrinking away again, but I do worry that, as an industry, if we can’t get more capacity online to lessen turn times, fans... View Details
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
Using information collected during a customer’s first purchase, a new marketing tool that leverages machine learning technology can provide firms with valuable predictions about the customer’s future behavior, says Eva Ascarza, a... View Details