Online Technology - Publications - Faculty & Research

01 Dec 2023
News

Engaging Students More Deeply

Students at Success Academy stay more focused on the dot rug. Photo courtesy HBS Multimedia Development To tell the compelling stories of a developer working to revitalize Miami Beach, a Maine lobsterman confronting the economic risks of climate change, and a charter... View Details

Keywords: April White

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

Using information collected during a customer’s first purchase, a new marketing tool that leverages machine learning technology can provide firms with valuable predictions about the customer’s future behavior, says Eva Ascarza, a... View Details

Keywords: by Kristen Senz; Retail; Service

2015
Book

MOVE: Putting America's Infrastructure Back in the Lead

By: Rosabeth M. Kanter

Americans are stuck. We live with travel delays on congested roads; shipping delays on clogged railways; and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent flyer,... View Details

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26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social media platforms, fueled... View Details

Keywords: by Kara Baskin; Technology; Technology

Web

Social Enterprise - Faculty & Research

U.S. population. Our core findings, based on large-scale online surveys, are that (i) self-reported nonpecuniary concerns are large both for stock market investors and non-investors; (ii) concerns about the treatment of workers and CEO... View Details

31 Jan 2023
Research & Ideas

It’s Not All About Pay: College Grads Want Jobs That ‘Change the World’

organizational purpose or social responsibility—reduce the overall bump paid to college-educated workers by about 5 percent, finds the study, which Zhang wrote with Nathan Wilmers, an associate professor at the Massachusetts Institute of View Details

Keywords: by Rachel Layne

17 Aug 2009
Research & Ideas

Quantifying the Economic Impact of the Internet

The fight was lost as consumers voted for free information supported by advertising over subscription services. Ironically, online advertising and the commercialization of the Web achieved important goals of the resisters: to preserve the... View Details

Keywords: by John Quelch; Advertising; Publishing

01 Jun 1999
News

Ikenna Okezie

rotation was tough but enjoyable. "I liked the juxtaposition of discussing a marketing case in Aldrich and then crossing the river to see a patient in Cambridge," he says. This year, as part of an HBS field study, Okezie has formulated a business plan for AccessMED, a... View Details

Keywords: Judith A. Ross

15 Sep 2022
Research & Ideas

Looking For a Job? Some LinkedIn Connections Matter More Than Others

published this week in Science suggests that the specific types of connections job-seekers make online matter in terms of their ability to secure new positions. “Your digital network can have lasting implications on how your career... View Details

Keywords: by Michael Blanding

Web

Faculty - Creating Emerging Markets

Narayana Murthy Sunil Gupta Edward W. Carter Professor of Business Administration Research Interests : customer relationship management , marketing , technology management Interviews Aroon Purie Shahnaz Husain Ranjan Kapur Paul M. Healy... View Details

Fast Answer

Resources for Investment Management and Financial Analysis

on technology-related reports covering the following subject areas: apps and platforms, online marketing, digital media, Internet of Things (IoT), payments, fintech. Frost & Sullivan Reports covering View Details

24 Oct 2011
Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

digital age is a fertile area of his research. Luca is looking at rankings, expert evaluations, online consumer reviews, and quality disclosure laws to see how they work in market settings, and which are most important for consumers. To... View Details

Keywords: by Michael Blanding; Food & Beverage

21 Jul 2022
Research & Ideas

Did Pandemic Stimulus Funds Spur the Rise of 'Meme Stocks'?

boom. Retail investors—who buy shares directly through websites like Robinhood rather than investment firms or employer-sponsored plans—snapped up stocks that appeared to have poorer prospects under traditional metrics. Remember the View Details

Keywords: by Rachel Layne; Financial Services

May 2021
Simulation

Customer Compatibility Exercise Application

By: Ryan W. Buell

Customers impose considerable variability on the operating systems of service organizations. They show up when they wish (arrival variability), they ask for different things (request variability), they vary in their willingness and ability to help themselves (effort... View Details

Keywords: Customer Compatibility; Customer Relationship Management; Strategy; Service Operations; Service Delivery; Performance Efficiency; Analysis; Consumer Behavior; Analytics and Data Science

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Tsedal Neeley | About

the "30% rule" outlining the minimum technology and change capabilities needed to succeed in a future driven by machine learning and AI. Remote Work Revolution: Succeeding from Anywhere highlights evidence-based best practices in remote... View Details

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Help - Research Computing Services

the HBS community, developing and supporting research infrastructure , and providing technology training . Who is eligible for our services? Primarily, we support faculty, and are also happy to provide guidance for doctoral students, RAs,... View Details

04 Sep 2019
Blog Post

A Guided Experience into the World of Entrepreneurship

people start companies, I knew that this was the best program for me.” Stan had already gained an impressive amount of experience at Microsoft where he worked on operating systems and with online payments technology, responsibilities that... View Details

19 Jan 2015
Research & Ideas

Is Wikipedia More Biased Than Encyclopædia Britannica?

Zhu, an assistant professor in the Technology and Operations Management unit at Harvard Business School, who details the rise and fall of the information giant in a new working paper. "There has been lots of research on the accuracy of... View Details

Keywords: by Michael Blanding; Publishing

01 Jun 2023
News

Buy Big, Sell Small

distribution model by providing a digital platform where shop owners can order fast-moving consumer goods online or by phone from local wholesalers who combine their orders with others from nearby kiranas. “We’re like a Costco or Sam’s... View Details

Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade

08 Jun 2010
First Look

First Look: June 8

extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards. Highly readable and compelling, The New Science of Retailing is your playbook for turning all that data into a wellspring for new profits... View Details

Keywords: Martha Lagace

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