Publications

July 1996 (Revised June 1998)
Case

Gillette Indonesia

By: John A. Quelch

The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia

September 1991 (Revised August 1996)
Case

Procter & Gamble Co., The: Lenor Refill Package

By: John A. Quelch

The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details

Keywords: Multinational Firms and Management; Environmental Sustainability; Product Launch; Brands and Branding; Consumer Products Industry; Germany; United States

27 Jul 2015
Research & Ideas

The ‘Promotion’ That Makes You Feel Bad

of people are affected by this topic." An estimated 50 percent of multinationals use English as their common company language, Neeley says. Countless more have the same policy on an unofficial basis, she adds. After the CEO of GlobalMoves... View Details

Keywords: by Roberta Holland

24 Jul 2014
Op-Ed

Reform Tax Law to Keep US Firms at Home

facilitate the expatriation of US corporations. Such transactions reflect the effects of policies and of the changing structure of multinational firms. From a policy perspective, the transactions highlight the increasing costs of... View Details

Keywords: by Mihir Desai; Pharmaceutical

11 Jan 2000
Lessons from the Classroom

New Game, New Rules: Developing Managers for a Competitive World

large established multinationals or smaller companies expanding rapidly into overseas markets, it is imperative that participants and their sponsoring organizations view themselves as active participants in a competitive, global business... View Details

Keywords: by Staff

01 Oct 2001
News

Dean Clark on the New Academic Year

professional and personal lives, we see a tremendous breadth of engagement: in multinationals and start-ups; in nonprofit, philanthropic, and government organizations; and in museums, hospitals, and religious institutions. To meet your... View Details

Keywords: Kim B. Clark; Colleges, Universities, and Professional Schools; Educational Services

25 Sep 2007
First Look

First Look: September 25, 2007

Working PapersIntra-Industry Foreign Direct Investment Authors:Laura Alfaro and Andrew Charlton Abstract We use a new firm-level data set that establishes the location, ownership, and activity of 650,000 multinational subsidiaries—close... View Details

Keywords: Martha Lagace

26 May 2009
Research & Ideas

Improving Market Research in a Recession

Some large multinational marketers, such as Unilever, are shifting research expenditures away from Western Europe and toward emerging markets in Asia and Latin America. Relative to the developed economies, the costs of research in... View Details

Keywords: by John Quelch

Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

been lightly studied academically. And yet its entrepreneurial and management learnings have broad application beyond restaurants. Sited within General Management, this course explores exactly that. We will run the gamut from planning for the first restaurant to... View Details

01 Jun 2012
News

Alumni Book Briefs

are increasingly flowing not only from developed nations to developing ones but also in the opposite direction. Reverse innovation is on the rise, and the implications are profound. Focusing on successful multinationals like GE, P&G, and... View Details

Keywords: News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade

05 Mar 2007
Research & Ideas

Risky Business? Protecting Foreign Investments

investment that would parallel the GATT and the WTO for trade. They had failed, as countries that were home to multinationals and those that were hosts found their differences to be irreconcilable. The new protections emerged largely from... View Details

Keywords: by Sean Silverthorne; Energy; Utilities

January 2022
Case

Walmart Goes Global (A)

By: Juan Alcácer

Keywords: Multinational Firms and Management; Success; Globalized Markets and Industries; Expansion; Market Entry and Exit; Failure; Retail Industry; Germany; China; Argentina; South Korea; Canada; Japan; Brazil; Africa; United Kingdom; United States; Mexico

April 2010
Teaching Note

Global Talent Management at Novartis (TN)

By: Jordan I. Siegel

Teaching Note for 708486. View Details

Keywords: Performance Evaluation; Talent and Talent Management; System; Multinational Firms and Management; Motivation and Incentives; Developing Countries and Economies; Pharmaceutical Industry; China

September 1993 (Revised June 1994)
Case

Hewlett-Packard: Singapore (A)

By: Dorothy A. Leonard

In the over 20 years since Hewlett-Packard (HP) set up a manufacturing site in Singapore to produce calculators, HP has invested managerial talent and resources in developing its licensor into a technology development partner. The case details the growth of high-volume... View Details

Keywords: Information Technology; Multinational Firms and Management; Market Entry and Exit; Competency and Skills; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Computer Industry; Singapore

July 2005
Teaching Note

Globalizing Consumer Durables: Singer Sewing Machine before 1914 (TN)

By: Geoffrey G. Jones

Teaching Note to (9-804-001). View Details

Keywords: Global Strategy; Multinational Firms and Management; Factories, Labs, and Plants; Investment; Sales; Entrepreneurship; Success; Production; Marketing; Manufacturing Industry; United States; Russia; Scotland

November 2003 (Revised May 2016)
Case

Weetman Pearson and the Mexican Oil Industry (A)

By: Geoffrey Jones and Lisa Bud-Freirman

Taught in the MBA Evolution of Global Business course, a business history course on the growth of multinationals. Explores the role of the British entrepreneur Weetman Pearson in developing the Mexican oil industry before 1914. Shows this entrepreneur's evolution from... View Details

Keywords: History; Risk and Uncertainty; Non-Renewable Energy; Growth Management; Multinational Firms and Management; Entrepreneurship; Investment; Developing Countries and Economies; Energy Industry; Mexico

December 2001 (Revised January 2002)
Case

Nestle S.A.

By: Ray A. Goldberg and Hal Hogan

Peter Brabeck wants to focus Nestle as a wellness company in the global food system and do so in a way that provides both growth in sales and margins in both developed and developing countries. View Details

Keywords: Brands and Branding; Product Development; Supply Chain Management; Food; Multinational Firms and Management; Business Growth and Maturation; Sales; Agriculture and Agribusiness Industry; Food and Beverage Industry; Switzerland