Media and Broadcasting Industry - Publications - Faculty & Research

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

publishers, and producers in other sectors of the entertainment industry live by this approach. You might think that spreading resources evenly across product lines is the safest approach, especially because... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

12 Jun 2019
Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

website; putting their firm’s logo/board member on your website Invitations to marketing and sales events Tapping their social media presence for sharing news and events Beyond... View Details

Keywords: by Julia Austin

07 Jul 2020
Research & Ideas

Market Investors Pay More for Resilient Companies

The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details

Keywords: by Kristen Senz; Financial Services

April 2024 (Revised August 2024)
Teaching Note

Silicon Valley Bank: Gone in 36 Hours

By: Jung Koo Kang, Krishna G. Palepu and Charles C.Y. Wang

Teaching Note for HBS Case No. 124-001. View Details

Keywords: Accounting Standards; Bank Runs; Financial Accounting; Financial Reporting; Social Media; Banks and Banking; Financing and Loans; Investment Portfolio; Interest Rates; Debt Securities; Risk and Uncertainty; Financial Statements; Risk Management; Financial Services Industry; United States

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January 2023
Case

Proday: Calling the Right Play

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn

Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that... View Details

Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States

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08 Dec 2015
Research & Ideas

You Won't Make It If You Fake It

selling venture capitalists on her idea and raising $400 million. She assembled a celebrity board, convinced Safeway to spend $350 million to build clinics in its supermarkets, and signed partnerships with... View Details

Keywords: by Bill George

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

Packaged good manufacturers were eager to create a direct-to-consumer link like the one Dell found to sell computers. Such a link would minimize wasteful and inefficient marketing practices, which to date have mostly focused on View Details

Keywords: by Martha Lagace; Consumer Products; Retail

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone View Details

Keywords: by Michael Blanding; Advertising; Sports

20 Aug 2001
Research & Ideas

Making an Ally of Uncle Sam

microprocessors to computer makers such as Compaq and Dell. The company competes with chipmaker Advanced Microdevices and complements Microsoft's operating system and... View Details

Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

all sorts of elements of the digital marketplace that our existing legal frameworks are not particularly well-suited to deal with.” About the Author Kristen Senz is a writer and social media editor for... View Details

Keywords: by Kristen Senz; Retail

27 May 2020
Research & Ideas

What South Korea Teaches the World About Fighting COVID

In a world devastated by the COVID-19 pandemic, the Republic of Korea (South Korea) has been able to effectively combat the disease without ever imposing a full lockdown of its economy. How did the country accomplish its success, and what... View Details

Keywords: by Doug J. Chung; Health

07 Jun 2019
Book

Are You a Digital Manager?

need to build ecosystems, networks with those both inside and outside the organization. We are collecting data on how managers build partnerships, even with other industries, to gain insights into how to drive innovation in their... View Details

Keywords: by Martha Lagace

01 Mar 2018
What Do You Think?

Two Decades Later, is the 'New Economy' Finally Here?

of the notion that we have entered such an era. There were a few exceptions. DDB cited the example of publishing: “what took 300 people in 1970s to do at Umbroller took 100 at APC and 1 at Simply Media in... View Details

Keywords: by James Heskett

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

the military — in the last 40 or 50 years. Today, businesses and other enterprises are flatter, much less hierarchical, and much more diverse than the companies that first grew to great scale View Details

Keywords: by Christina Pazzanese

24 Nov 2014
Research & Ideas

Corrupting Silence: Companies Must Speak Up Against Bribes

problem. Of course, it makes it easier that those companies are industry leaders with unique products customers want regardless of any inducements, says Healy. But he suspects another factor is also at work. "People know they are not... View Details

Keywords: by Michael Blanding

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