Media And Broadcasting Industry - Publications - Faculty & Research

19 Sep 2006
First Look

First Look: September 19, 2006

Working PapersSuperstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Authors:Anita Elberse and Felix Oberholzer-Gee Abstract The rise of online channels facilitates the distribution... View Details

Keywords: Sean Silverthorne

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

child-care services to a buyout fund focused on media properties. She began a conversation in her office in South Hall, now home to the business school's entrepreneurship and services faculty, by describing... View Details

Keywords: by John S. Rosenberg

01 Mar 2018
What Do You Think?

Two Decades Later, is the 'New Economy' Finally Here?

of the notion that we have entered such an era. There were a few exceptions. DDB cited the example of publishing: “what took 300 people in 1970s to do at Umbroller took 100 at APC and 1 at Simply Media in... View Details

Keywords: by James Heskett

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

the military — in the last 40 or 50 years. Today, businesses and other enterprises are flatter, much less hierarchical, and much more diverse than the companies that first grew to great scale View Details

Keywords: by Christina Pazzanese

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

Packaged good manufacturers were eager to create a direct-to-consumer link like the one Dell found to sell computers. Such a link would minimize wasteful and inefficient marketing practices, which to date have mostly focused on View Details

Keywords: by Martha Lagace; Consumer Products; Retail

June 2013
Supplement

Studio Moderna - Sandi Cesko, CEO, Video Supplement

By: Jim Sharpe

This is the Video Supplement for Studio Moderna - A Venture in Eastern Europe (HBS Case #808110). View Details

Citation

Purchase

27 May 2020
Research & Ideas

What South Korea Teaches the World About Fighting COVID

In a world devastated by the COVID-19 pandemic, the Republic of Korea (South Korea) has been able to effectively combat the disease without ever imposing a full lockdown of its economy. How did the country accomplish its success, and what... View Details

Keywords: by Doug J. Chung; Health

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

specific customer or market need. They might sell and maintain the product or share that role with others in an industry or with those outside traditional industry boundaries.... View Details

Keywords: by Lynda M. Applegate

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

publishers, and producers in other sectors of the entertainment industry live by this approach. You might think that spreading resources evenly across product lines is the safest approach, especially because... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

07 Jul 2020
Research & Ideas

Market Investors Pay More for Resilient Companies

The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details

Keywords: by Kristen Senz; Financial Services

08 Dec 2015
Research & Ideas

You Won't Make It If You Fake It

selling venture capitalists on her idea and raising $400 million. She assembled a celebrity board, convinced Safeway to spend $350 million to build clinics in its supermarkets, and signed partnerships with... View Details

Keywords: by Bill George

29 Jan 2014
Research & Ideas

Super Bowl Ads for Multitaskers

looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone View Details

Keywords: by Michael Blanding; Advertising; Sports

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

all sorts of elements of the digital marketplace that our existing legal frameworks are not particularly well-suited to deal with.” About the Author Kristen Senz is a writer and social media editor for... View Details

Keywords: by Kristen Senz; Retail

24 Nov 2014
Research & Ideas

Corrupting Silence: Companies Must Speak Up Against Bribes

problem. Of course, it makes it easier that those companies are industry leaders with unique products customers want regardless of any inducements, says Healy. But he suspects another factor is also at work. "People know they are not... View Details

Keywords: by Michael Blanding

07 Jun 2019
Book

Are You a Digital Manager?

need to build ecosystems, networks with those both inside and outside the organization. We are collecting data on how managers build partnerships, even with other industries, to gain insights into how to drive innovation in their... View Details

Keywords: by Martha Lagace

Publications