Marketing And Society - Publications - Faculty & Research

31 Jul 2024

Take30 Impact Series: Diverse Alumni in Marketing and PE Operations

Take 30 minutes out of your day to learn about how one alum is making an impact after HBS. We’ll touch on their experience as a student, their career path, and personal journey since graduating. On this episode, we feature Milagros... View Details

18 Jul 2005
Research & Ideas

Identify Emerging Market Opportunities

framework—that lets executives map the institutional contexts of any country. Economics 101 tells us that companies buy inputs in the product, labor, and capital markets and... View Details

Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha

Research Summary

Market Implications of Supply Chain Disruptions

Identifying how and why the financial markets respond to problems in corporate supply chains. View Details

29 Apr 2008
News

How to Revive Securitization Markets

April 2008
Teaching Note

Marketing Chateau Margaux (TN)

By: John A. Deighton and Leyland Pitt

Teaching Note for [507033]. View Details

Keywords: Brands and Branding; Management Teams; Distribution; Sales; Market Entry and Exit; Price; Luxury; Demand and Consumers; Growth and Development Strategy; Governance Controls; Food and Beverage Industry; France

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December 2018
Technical Note

The First Fundamental Theorem of Welfare Economics and Market Failures

By: Matthew C. Weinzierl and Robert Scherf

Citation

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August 1994
Background Note

World Pension Fund Markets

By: Jay O. Light and Jon Headley

Presents a comparative description and analysis of pension funds in different countries. There is a special focus on comparing the United States and the United Kingdom. View Details

Keywords: Retirement; Management Analysis, Tools, and Techniques; Investment Funds; United States; United Kingdom

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08 Oct 2015
Working Paper Summaries

Market Reaction to Mandatory Nonfinancial Disclosure

Keywords: by Jyothika Grewal, Edward J. Riedl & George Serafeim

2007
Working Paper

Peer-to-Peer File Sharing and the Market for Digital Information Goods

By: Ramon Casadesus-Masanell and Andres Hervas-Drane

Citation

2023
Working Paper

The Market for Sharing Interest Rate Risk: Quantities and Asset Prices

By: Ishita Sen, Umang Khetan, Jane Li and Ioana Neamtu

We study the extent of interest rate risk sharing across the financial system using granular positions and transactions data in interest rate swaps. We show that pension and insurance (PF&I) sector emerges as a natural counterparty to banks and corporations: overall,... View Details

Keywords: Interest Rates; Investment Funds; Banks and Banking; Insurance; Investment Banking; Risk and Uncertainty

Citation

SSRN

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April 2014 (Revised May 2014)
Teaching Note

Harvard Business School Executive Education: Balancing Online and Offline Marketing

By: John A. Deighton and Leora Kornfeld

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January 2019 (Revised November 2019)
Case

Ajeej Capital: Investing in Emerging Markets

By: Luis M. Viceira and Eren Kuzucu

In October 2007, Tarek Sakka and Fouad Dajani launched Ajeej Capital, the first independent investment advisory in the MENA region. Fittingly named ajeej, an Arabic word that translates to “growth and propagation in a chaotic setting,” the firm’s AUM grew from $20... View Details

Keywords: Security Selection; Investments; Growth; Culture; UAE; Finance; Asset Management; Emerging Markets; Capital Markets; Investment; Growth Management; Risk Management; Middle East; Saudi Arabia; Dubai; United Arab Emirates; Egypt; North Africa

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02 Apr 2009
Working Paper Summaries

The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization

Keywords: by Maria Guadalupe & Julie M. Wulf

01 Sep 2023
News

Hands-on Learning About Global Markets

Global Leaders Maxwell Nii Laryea and his fellow Class of 2024 teammates Nitzan Israel, Arden Kreeger, Charlie Li, and Dylan Soukup saw the cultural differences while developing View Details

Keywords: Jennifer Gillespie

Article

Liquidity Provision and Stock Return Predictability

By: Mark Seasholes and Terrence Hendershott

This paper examines the trading behavior of two groups of liquidity providers (specialists and competing market makers) using a six-year panel of NYSE data. Trades of each group are negatively correlated with contemporaneous price changes. To test for return... View Details

Keywords: Liquidity; Market Makers; Market Efficiency; Inventory; Liquidity Provision; Market Design; Financial Liquidity; Stocks; Investment Return

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May 2014
Article

Investment Incentives in Labor Market Matching

By: John William Hatfield, Fuhito Kojima and Scott Duke Kominers

We provide an illustration of how the design of labor market clearing mechanisms can affect incentives for human capital acquisition. Specifically, we extend the labor market matching model (with discrete transfers) of Kelso and Crawford (1982) to incorporate the... View Details

Keywords: Human Capital; Marketplace Matching

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June 2002 (Revised July 2002)
Case

NTT DoCoMo: Marketing i-mode

By: Youngme E. Moon

i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details