Market Attractiveness - Publications - Faculty & Research

01 Jun 2000
News

The Business of Biotech

biotechnology. The prospect is exhilarating, but the road to this brave new biotech world has more than a few bumps. With an average time line of ten years required to bring a drug to market - and the potential for failure looming every... View Details

Keywords: Julia Hanna

05 Feb 2008
First Look

First Look: February 5, 2008

markets. Behind such corporations was a market for capital in which entrepreneurs had to attract investors to buy either debt or equity. This paper examines the investor protections included in corporate... View Details

Keywords: Martha Lagace

08 Apr 2015
What Do You Think?

Are Technology Companies Ripe for Disruption?

the masters of disruption themselves providing attractive opportunities to those who would disrupt them? Clay Christensen's original concept of disruption is very simple. It concerns the successful development of products and simple... View Details

Keywords: by James Heskett; Computer; Technology

28 Jul 2015
First Look

First Look: July 28, 2015

by the interaction of partner firms that does not necessarily accrue to any of them. The extent of "ambivalent value" is unclear, but its persistence, despite changing structural market features, promises to help sustain... View Details

Keywords: Carmen Nobel

13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

just on clicks and not on calls and direction requests, I’d be less inclined to think that Yelp ads work for these businesses.” Ad effectiveness best for small businesses In recent years, internet advertising has become the fastest-growing View Details

Keywords: by Dina Gerdeman; Food & Beverage

01 Jun 2018
News

Ask the Expert: Star Search

think about attracting candidates differently: We’re not necessarily looking for someone who is on the market, we’re looking to start a dialogue with somebody six months, one year, even two years out from a job transition. One tool we’d... View Details

Keywords: Dan Morrell

01 Mar 2010
News

Sole Mates

I’m the CEO of Invest Macedonia, the primary institution in the country responsible for attracting foreign investments. The prime minister asked me to take the job, and I report directly to him. It’s the highest nonpolitical position in... View Details

Keywords: Garry Emmons; Forestry and Logging; Agriculture; Monetary Authorities-Central Bank; Finance; Administration of Environmental Quality Programs; Government

01 Sep 2005
News

WATER Ltd.

new water systems or repair deteriorating ones, there is money in water. Already a big business attracting major corporate players such as General Electric, Siemens, ITT, Suez, and Tyco, water is a $400 billion global industry. While just... View Details

Keywords: Garry Emmons; Waste Management and Remediation Services; Corporate Services; Business Schools & Computer & Management Training; Educational Services

01 Apr 2000
News

Getting the Message

attractive outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. HBS professor emeritus Alvin J. Silk... View Details

Keywords: Susan Young

01 Feb 2012
What Do You Think?

Is Support for Small Business Misplaced?

investments in research and development, was emphasized by several respondents. Mark Hopkinson remarked that "most big companies rely for their tech pipeline of new products on the innovation that comes from small business, acquiring companies, products or rights... View Details

Keywords: by James Heskett

01 Oct 2001
News

Q&A: Orin Smith

people-watching, and the general ambience, it was extremely attractive to customers. Also, a key aspect of our strategy is to be preemptive; we get there ahead of the competition, and if we're a little late, we accelerate our development.... View Details

Keywords: Hanna, Julia; Hospitality; Food and Beverage Stores; Retail Trade

05 Jul 2006
Research & Ideas

Reinventing the Dowdy Savings Bond

months. Marketing for the program was also eliminated. While all banks sell bonds, the $.50 to $.85 they earn for each transaction gives them little financial incentive to make the process easy for consumers. Finally, the Treasury's... View Details

Keywords: by Julia Hanna; Banking; Financial Services

09 Mar 2003
Research & Ideas

Education, Technology, and Business: What’s the Catch?

way to make systemic reforms in the system that would ultimately address social justice and policy issues here and in developing countries. Frustrating, But Worth It Given that education is such an attractive industry in terms of size and... View Details

Keywords: by Carla Tishler; Education

01 Sep 2018
News

The True Value of a Tweet

media’s impact on the bottom line. You and your colleagues have taken a critical look at the assumption that social media works by attracting followers, which exposes the brand and in turn leads to sales. What’s wrong with that line of... View Details

Keywords: Jen McFarland Flint

26 Mar 2019
Blog Post

SEI25 Series: Misan Rewane, MBA 2013, CEO, WAVE

degree credentials and work experience as proxies for competencies in entry-level recruitment, employers signal the wrong focus to educators and young people. As a result, educators and students prioritize schooling over skilling, flooding the View Details

Keywords: Nonprofit / Government; Entrepreneurship

02 Jan 2014
News

The Power to Change

a world-travel adventure for a year. They were at a Disney resort in Tokyo—riding through a simulated volcano attraction of all things—when the catastrophic 2011 earthquake and tsunami struck. Wilcox says the terror of the moment, the... View Details

Keywords: Ralph Ranalli; Business and Environment Initiative; Scientific Research and Development Services

01 Jan 2009
News

Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985

national economy, bringing access to consumer goods, jobs, and global markets to Brazil. Having helped build Belgium-based Anheuser-Busch InBev into one of the world’s leading breweries, Lemann now divides his time between corporate... View Details

22 Dec 2015
First Look

December 22, 2015

position as market leader would deteriorate. Additionally, if Emirates NBD held back Tanfeeth's growth ambitions, some of the world-class talent Tanfeeth had been able to attract might leave. What was the... View Details