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  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

the General Management Program at Harvard Business School. In the discussion, conducted last August in Mumbai, Kapur reflects on some 50 years in the advertising industry, starting in the “Mad Men” era of the 1960s, experiencing the dawn... View Details
Keywords: by Sean Silverthorne; Advertising
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

International, a company publishing 70 editions of its free newspaper in 20 countries. Metro had been a pioneer in the free newspaper market, fighting incumbent publishers distributing traditional paid-for newspapers. Looks at the decision facing top View Details
Keywords: Martha Lagace
  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

cream), controlling for customer fixed effects. These findings are all consistent with theories suggesting that people's should selves exert more influence over their choices the further in the future outcomes will be experienced.... View Details
Keywords: Martha Lagace
  • 20 Sep 2012
  • Research & Ideas

US Competitiveness at Risk

but some probably should not. In making their location decisions, some managers failed to understand hidden costs of offshoring, such as indirect costs of hiring and retention, supervision, and intellectual-property protection. We also... View Details
Keywords: Re: Michael E. Porter & Jan W. Rivkin
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