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Show Results For
- All HBS Web
(3,075)
- People (19)
- News (663)
- Research (1,615)
- Events (27)
- Multimedia (31)
- Faculty Publications (990)
- 2023
- Working Paper
The Customer Journey as a Source of Information
By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access,
firms are placing increased emphasis on first-party data (1PD) for marketing decisions.
However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
Padilla, Nicolas, Eva Ascarza, and Oded Netzer. "The Customer Journey as a Source of Information." Harvard Business School Working Paper, No. 24-035, October 2023. (Revised October 2023.)
- 2010
- Book
The Comingled Code: Open Source and Economic Development
By: Josh Lerner and Mark Schankerman
Discussions of the economic impact of open source software often generate more heat than light. Advocates passionately assert the benefits of open source, while critics decry its effects. Missing from the debate is rigorous economic analysis and systematic... View Details
Keywords: Development Economics; Economic Growth; Policy; Government and Politics; Open Source Distribution; Software
Lerner, Josh, and Mark Schankerman. The Comingled Code: Open Source and Economic Development. MIT Press, 2010.
How Finance Works: The HBR Guide to Thinking Smart About the Numbers
If you're not a numbers person, then balance sheets and financial jargon can be intimidating and easy to ignore. But if you want to advance in your career, it's crucial that you are able to make smart financial decisions and develop the confidence to... View Details
- 01 Sep 2023
- News
Money Does Grow on (Family) Trees
consumers opt in, their anonymized genetic data can be used in scientific research. But most users are focused on the genealogical results, which Ancestry plots with ever-increasing specificity on an interactive online world map. Users... View Details
- Web
Fit Across the Value Chain - Institute For Strategy And Competitiveness
Value Chain Continuity of Strategic Direction Fit Across the Value Chain Fit Across the Value Chain Strategy involves creating “fit” among a company’s activities. Fit has to do with how the activities in the value chain interact and... View Details
- Web
2023 Reunion Presentations - Alumni
economic inequality, driving environmental destruction, and sustaining systems of racial injustice. Join Professor Debora Spar and a panel of fellow alumni for a discussion about where business and society interact and occasionally... View Details
- Research Summary
Overview
By: Ayelet Israeli
Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details
- 30 Jun 2022
- HBS Case
Peloton Changed the Exercise Game. Can the Company Push Through the Pain?
attracted a flock of competitors: NordicTrack and Bowflex, established home equipment providers, along with SoulCycle and Exxentric’s Flywheel, began marketing their own interactive workouts. Dolan says Peloton also hurt itself by... View Details
- Web
Faculty & Research - Global
in emerging economies who want to be trained in interactive methods of teaching and learning. GloColl comprises a seven-day session held on the HBS campus, followed by a three-day session held in two cities in Asia, Europe, or Latin... View Details
- 17 May 2011
- First Look
First Look: May 17
they require earlier in the purchase process online. As they do so, their physical interactions with EMC salespeople are decreasing, while their digital interactions are increasing. Given the changing... View Details
Keywords: Sean Silverthorne
- Web
HBS - The year in Review
brought together doctoral and postdoctoral students from across the country who had the opportunity to present their work and interact with faculty at HBS and other academic institutions. Alumni Return to Campus Honoring the School’s... View Details
- Program
Value Creation Through Effective Boards
Design an optimal board structure and select the right directors Improve board dynamics and the board's interaction with management Lead constructive, consensus-building board meetings with time-efficient agendas Strengthen corporate... View Details
- 14 May 2018
- Research & Ideas
Amazon vs. Whole Foods: When Cultures Collide
he says. “That might work in a digital platform, where you have tons of data on customer history you can use to drive a recommendation engine, but in a store environment, there is a lot of learning that takes place from employees View Details
- 01 Apr 2009
- Working Paper Summaries
The Contingent Nature of Public Policy and Growth Strategies in the Early Twentieth-Century U.S. Banking Industry
- 31 Jul 2008
- Working Paper Summaries
Communication (and Coordination?) in a Modern, Complex Organization
- 16 Jan 2007
- First Look
First Look: January 16, 2007
Working Papers"Don'ts" And "Do's": Insights from Experience In Mitigating Risks Of Western Investors In Post-Communist Countries Authors:Charalambos A. Vlachoutsicos and Paul R. Lawrence Abstract No abstract available. Download the paper:... View Details
Keywords: Martha Lagace
- 2024
- Working Paper
Product Liability Litigation and Innovation: Evidence from Medical Devices
By: Alberto Galasso and Hong Luo
We examine the relationship between product liability litigation and innovation by systematically
combining data on product liability lawsuits with data on new product introductions in a panel dataset of
leading medical device firms. We first document a decline in... View Details
Keywords: Lawsuits and Litigation; Product Development; Technological Innovation; Safety; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry
Galasso, Alberto, and Hong Luo. "Product Liability Litigation and Innovation: Evidence from Medical Devices." Harvard Business School Working Paper, No. 24-063, March 2024.
- Article
Finding the Platform in Your Product: Four Strategies That Can Reveal Hidden Value
By: Andrei Hagiu and Elizabeth J. Altman
Five of the 10 most valuable companies in the world today—Apple, Alphabet, Amazon, Facebook, and Microsoft—derive much of their worth from their multisided platforms (MSPs), which facilitate interactions or transactions between parties. Many MSPs are more valuable than... View Details
Hagiu, Andrei, and Elizabeth J. Altman. "Finding the Platform in Your Product: Four Strategies That Can Reveal Hidden Value." Harvard Business Review 95, no. 4 (July–August 2017): 94–100.
- May 1996 (Revised August 2001)
- Case
Timberland and Community Involvement
By: James E. Austin and Jaan Elias
The Timberland Co., a manufacturer and retailer of footwear, outdoor apparel, and accessories, committed itself to instituting and communicating a core set of values to its employees, stockholders, and consumers. The system of beliefs emphasized community service.... View Details
Keywords: Ethics; Values and Beliefs; Business and Community Relations; Social Enterprise; Corporate Strategy; Apparel and Accessories Industry
Austin, James E., and Jaan Elias. "Timberland and Community Involvement." Harvard Business School Case 796-156, May 1996. (Revised August 2001.)
- Web
Online Business Courses & Certifications | HBS Online
analyze the problem and determine a path forward. Active Immerse yourself in a dynamic, interactive learning experience. You’ll engage in a new activity every three to five minutes and apply your knowledge through polls, quizzes, and... View Details