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- All HBS Web
(2,897)
- People (5)
- News (1,018)
- Research (1,496)
- Events (7)
- Multimedia (8)
- Faculty Publications (535)
- Web
Design Thinking Course | HBS Online
Details Concepts Idea Selection and Evaluation Defining and Refining Your Prototype Plan Prototyping: From Exploration to Validation Leading Concept Development Featured Exercises Concept Poster: Organize all information about an... View Details
- 30 May 2023
- News
Finding PRIDE
of the most successful companies in the world where the CEO is openly gay, and no one cared a bit. I wrote Tim Cook a letter the next day to share my experience. He was as moved as I was. —Paul Donaher (MBA 1981) I remember the first time... View Details
- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
labels (vs. text warning labels, calorie labels, and no labels), provided insight into psychological mechanisms driving effectiveness, and assessed consumer sentiment. Study 1 indicated that graphic warning labels reduced the share of... View Details
Keywords: Sean Silverthorne
- 01 Jun 1999
- News
Ikenna Okezie
company that would give patients online access to their medical records. "Physicians don't always share enough information about a patient's status and treatment, which makes many patients anxious at a time... View Details
Keywords: Judith A. Ross
- 01 Sep 2022
- What Do You Think?
Is It Time to Consider Lifting Tariffs on Chinese Imports?
evidence, among other things, were signed ads we ran that featured information and opinions on a variety of issues. One that caught his eye in particular was a column titled “Trade with Red China” that highlighted the pros and cons of any... View Details
Keywords: Re: James L. Heskett
- September 2016
- Article
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
- 18 Mar 2014
- First Look
First Look: March 18
U.S.-born parents, while the second includes mostly older, separated women with some college education, a relatively higher share of whom are foreign born and have foreign-born parents. Our results demonstrate the presence of additional... View Details
Keywords: Sean Silverthorne
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
Marketing in an Era of Disruptions is meant to share new knowledge and ideas that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business... View Details
Keywords: Dina Gerdeman
- 17 Feb 2022
- Book
When Employees Feel a Sense of Purpose, Companies Succeed
of subduing individuality and ensuring conformity. Culture offers an inexpensive and informal way of regulating behavior that is all the more effective because it occurs inside the minds of employees and relies on peer pressure as a... View Details
Keywords: by Ranjay Gulati
- 11 Apr 2024
- Blog Post
Climate Stories: Water Series - Episode #17: Leni Peterson Redondo (HBS MS/MBA 2023), Founder & CEO of Celeste
business world. Thank you for reading, and please share your stories with us at bei@hbs.edu! – Lynn Schenk, BEI Director Climate Stories: Water Series - Episode #17: Leni Peterson Redondo (HBS MS/MBA 2023), Founder & CEO of Celeste “I... View Details
- 10 Apr 2014
- Research & Ideas
John Kotter’s Plan to Accelerate Your Business
hierarchy." The two systems work as one constant flow of information and activity. The approach succeeds partly because the people who volunteer for the network are already working within the hierarchy. The five principles are only part... View Details
Keywords: by Kim Girard
- Web
Becoming an Entrepreneur - Alumni
your funding decisions on your future. Personal support Exploring and resolving all the above issues can be an exhausting and even lonely process. Take care of yourself by taking pains to create and sustain a network of support, including an View Details
- 26 Jun 2013
- News
How a Trivial Pursuit Became a Significant Case
partnerships, collaborations, and sharing pieces of the pie." Moving quickly in a short-opportunity window is another lesson of the case, says Reiss, who also cites the critical importance of the sales function, something seldom taught at... View Details
- 24 Jul 2012
- First Look
First Look: July 24
Change Authors:Chonnikarn Fern Jira and Michael W. Toffel Abstract Suppliers are increasingly being asked to share information about their vulnerability to climate change and their strategies to reduce... View Details
Keywords: Sean Silverthorne
- 24 May 2018
- Research & Ideas
Distance Still Matters in Business, Despite the Internet
distance in some ways, it has grown it in others. As the authors observe, “For example, while information technology may be an effective means of coordinating ongoing projects and collaborations, it may be less effective as a means of... View Details
Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology
- Web
A Chronicle of the China Trade. The Papers of Augustine Heard & Co., 1840-1877
Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in... View Details
- 28 Sep 2010
- First Look
First Look: September 28, 2010
leverages shared user relationships. We build upon the traditional view of bundling for economies of scope and price discrimination and extend this view to include the strategic management of a firm's user network. Envelopers capture... View Details
Keywords: Sean Silverthorne
- 11 Mar 2001
- Research & Ideas
Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries
being a modest market for British textiles into an expanding market not only for textiles, but for British iron and steel, machinery and coal. 1 However the transport and communication improvements also threatened merchant intermediaries by reducing uncertainty and... View Details
Keywords: by Geoffrey Jones
- 07 Jan 2019
- Research & Ideas
The Better Way to Forecast the Future
and how likely each outcome is, conveying richer information related to business decisions. Its use is on the rise, but businesses are still learning how best to leverage it. Examples of this technique are everywhere. When meteorologists... View Details
- 24 May 2017
- News
David G. Bradley, MBA 1977
and support each other. While the outcomes have often been devastating, the families remain close. “It is a shared experience,” says Bradley, noting that one mother called him “our Schindler,” a compliment that still brings tears to his... View Details
Keywords: Susan Young