Publications

February 2021
Article

Platform Diffusion at Temporary Gatherings: Social Coordination and Ecosystem Emergence

By: Tommy Pan Fang, Andy Wu and David R. Clough

Software platforms create value by cultivating an ecosystem of complementary products and services. Existing explanations for how a prospective complementor chooses platforms to join assume the complementor has rich information about the range of available platforms.... View Details

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November 2020 (Revised July 2022)
Case

Dell Technologies: Bringing the Cloud to the Ground

By: Navid Mojir and V. Kasturi Rangan

The case tells the story of Dell Technologies and its efforts to revitalize its value proposition and escape a commodity trap by acquiring EMC for $67 billion—the largest tech acquisition in history. It also shows the deeply intertwined connections between a company’s... View Details

Keywords: Value Proposition; Go-to-market; Strategic Positioning; Mergers and Acquisitions; Business Strategy; Marketing Strategy; Technological Innovation; Business Divisions; Information Technology Industry; Information Technology Industry

November 2018
Case

The Bundesliga in the U.S.

By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer

The Bundesliga, Germany’s premier football (soccer) league, is assessing its global broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position... View Details

Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Sports Industry; United States

August 2002 (Revised December 2002)
Case

AOL Europe vs. Freeserve (A)

By: David B. Yoffie and Mary Kwak

AOL Europe must decide how to respond to Freeserve, a free Internet Service Provider (ISP) that has signed up 1.6 million British customers in its first six months. After becoming the leading ISP in the United States, AOL has formed a joint venture with Bertelsmann to... View Details

Keywords: Competition; Internet; Web Services Industry; Telecommunications Industry; France; Germany; United Kingdom; United States

Keywords: information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry; information technology industry

05 Jun 2019
News

Why cities and national governments clash over migration

Karim R. Lakhani

Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

18 Jan 2019
Blog Post

Exploring the Tech World Through WesTrek

didn’t grow up with any desire to move across the country. After all, I love winter! I love the accents! I love the oysters! I love the east coast so much that I stuck around for 26 years, during which I attended the University of Pennsylvania and followed my passion... View Details

October 2009 (Revised June 2010)
Case

Hulu: An Evil Plot to Destroy the World?

By: Anita Elberse and Sunil Gupta

In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test... View Details

Keywords: Advertising; Business Model; Television Entertainment; Distribution Channels; Service Operations; Internet and the Web; Media and Broadcasting Industry; Motion Pictures and Video Industry

28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

August 5, Bazerman documents a decade of research showing how and why many leaders fail to detect critical information in their midst. "This book will help you recognize when to seek more useful View Details

Keywords: by Max H. Bazerman; Retail

Web

Alumni

interactive HBS alumni networking workshop. We will discuss the benefits of applying the scientific method to networking. This framework when applied to gathering market information and navigating... View Details

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

At first blush, the two-year-old online start-up Groupon seems a bit audacious. For starters, there's the news that the deal-of-the-day website turned down a $6 billion acquisition offer from Google last month. Then there's the company's business model: selling... View Details

Keywords: by Carmen Nobel; Advertising; Technology

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

current chapter, we build on a conceptualization of teams as information-processing systems and highlight reflexivity as a critical information processing activity. Specifically, we describe the relationship of team reflexivity to team... View Details

Keywords: Dina Gerdeman

January 2020
Background Note

Climate Change in 2020: Implications for Business

By: Rebecca M. Henderson, Sophus A. Reinert and Mariana Oseguera

This note provides general information about climate change and its implications for business. Included is an overview of climate change science and a number of its impacts, including rising sea levels, changing weather patterns and extreme weather, pressure on water... View Details

24 Jul 2000
Research & Ideas

Linking the Globe: The Role of Media and Communications

who arrived direct from Paris after the other two speakers had finished, addressed the differences between selling information and other goods and services. "I don't think that selling information is so... View Details

Keywords: by Kenneth Liss; Information; Information; Information; Information

Suraj Srinivasan

Suraj Srinivasan is the Philip J. Stomberg Professor of Business Administration, a member of the Accounting and Management faculty unit, and chair of the View Details

Keywords: accounting industry; financial services

Program

Creating Brand Value

nurture relationships and create value for both consumers and your business. Key Benefits Through real-life examples of how B2C companies and their marketers are creating brand value, you will expand your understanding of today's branding... View Details

November 2023
Case

Riiid: Scaling AI Educational Services Globally

By: John Jong-Hyun Kim, Nancy Dai and Ruru Hoong

This article explores the definition and evolution of AI, its applications in education, and the role of AI, particularly in K-12 education. It discusses the founding of Riiid, an AI-driven educational technology company, and its journey in the education sector, with a... View Details

Keywords: AI and Machine Learning; Economic Sectors; Technological Innovation; Education Industry; South Korea; Asia