Influencer Marketing - Publications - Faculty & Research

01 Mar 2016
News

Case Study: Paper Chase

customers, it is hard to match the interaction of the kiosk. At the heart of the challenge is the question of positioning: Lovepop makes a product that looks a bit like a greeting card, but acts much more like a gift. “How do we position our product in a View Details

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Courses by Faculty - Course Catalog

Management Spring 2026 Q3Q4 3.0 Julie Battilana Power and Influence for Positive Impact Organizational Behavior Fall 2025 Q1 1.5 Max H. Bazerman Negotiation Negotiation, Organizations & Markets Fall 2025... View Details

01 Dec 2018
News

Research Is the Foundation

scholars alike. She notes, “It’s the kind of far-reaching influence only HBS can enable.” “I had an ambitious research agenda. Companies now span more languages, geographies, and cultures than ever, requiring workers to communicate... View Details

20 Mar 2019
Research & Ideas

Gender-Diverse Companies Thrive Only Where Diversity is Embraced

are embedded in the broader normative and regulatory environment and that the broader societal context has important influences on dynamics within organizations. Thus, in this study, I decided to draw from neo-institutional theory and... View Details

Keywords: by Sean Silverthorne

07 Apr 2003
What Do You Think?

Should Global Business Initiatives Be Devalued?

an interesting concept of the importance of a "national brand."—Jim Heskett Others, while agreeing with this thesis, were not so sanguine about whether this will happen without greater efforts to influence foreign policy by... View Details

Keywords: by James Heskett

01 Jun 2025
News

Forward Thinking

worse. It’s illegal to sell giraffe meat in the markets there, so poachers will snare the animals, mix their meat with that of other species, and sell it in the market as general meat. Terrorist groups and... View Details

Keywords: Jen Mcfarland Flint; Illustrations by Maria Jesus Contreras; Animal Production and Aquaculture; Agriculture

01 Oct 1999
News

New Chairman Updates Development in MBA Program

features of today's MBA experience. We all know that the effective use of technology is a priority at the School. How is this influencing the MBA Program? Technology is a huge part of the MBA experience. It is something today's students... View Details

01 Dec 2013
News

Plugged In

When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details

Keywords: Transportation Equipment Manufacturing; Manufacturing

24 Apr 2012
First Look

First Look: April 24

http://www.hbs.edu/research/pdf/11-021.pdf How Do Risk Managers Become Influential? A Field Study of Toolmaking and Expertise in Two Financial Institutions Authors:Matthew Hall, Anette Mikes, and Yuval Millo Abstract In this study, we examine transformations in the... View Details

Keywords: Carmen Nobel

01 Jun 1999
News

Q & A: Pat Russo - Focused on the Future at Lucent Technologies

value. Do you find there are great differences between the domestic and international markets? Our markets are global in nature. We need to think in global terms while recognizing that we need to be what we call "multi-local." The... View Details

01 Jun 2004
News

Books

dominance of corporate icons such as Heinz, Coca-Cola, General Motors, NCR, and Procter & Gamble. Chapters on the 20th century consider how mass production, mass media, and technology have influenced the way goods are View Details

Keywords: book review; faculty books; Publishing Industries (except Internet); Information

17 Nov 2009
First Look

First Look: Nov. 17

two-sided platforms and indirect network effects to develop an explanation why markets with two-sided platforms are often characterized by incompatibility with one dominant player who may subsidize access to one side of the market. We... View Details

Keywords: Martha Lagace

01 Feb 2000
News

OPM Honors Marty Marshall with Professorship

has influenced legions of HBS students, especially those involved in owning and running their own businesses. Former student W. James Hindman (9th OPM) led the effort to fund the chair. "Marty changes the way you do business - you begin... View Details

01 Dec 2006
News

HBS Celebrates Wyss Gift

that the gift would have a lasting impact. “Philanthropy in my definition is something that brings change and influences people,” he said. That’s precisely what the gift will do for the School’s Doctoral Programs, Dean Jay Light said in... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Apr 1999
News

Q & A: Confronting New Technologies: When Doing Right Is Wrong

established markets - is sounding a wake-up call for corporate strategists. How did you first become interested in these disruptive technologies? It was the sudden demise of Digital Equipment Corporation that first drew my attention. How... View Details

15 Feb 2012
Op-Ed

Occupy Wall Street Protestors Have a Point

the world about the problems they thought might constitute material threats to the sustainability of market capitalism. As part of Harvard Business School's centennial celebration a few years ago, we convened groups of business leaders in... View Details

Keywords: by Joseph L. Bower, Herman B. Leonard & Lynn S. Paine

12 Oct 2006
First Look

First Look: October 12, 2006

Working PapersDo Corporate Social Responsibility Ratings Predict Corporate Social Performance? Authors:Aaron K. Chatterji, David I. Levine, and Michael W. Toffel Abstract Ratings of corporations' environmental activities and capabilities View Details

Keywords: Sean Silverthorne

24 Jan 2012
First Look

First Look: Jan. 24

PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details

Keywords: Sean Silverthorne

23 Jan 2015
Research & Ideas

Oil Price Fallout: What Happens Next?

published dozens of cases on energy policy. Of late, he's taken a keen interest in how the shifting energy market is influencing geopolitics, particularly as the shale revolution turns the US into a hotbed... View Details

Keywords: Re: Richard H.K. Vietor; Energy; Utilities