Publications

September 2006 (Revised June 2007)
Teaching Note

Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer (TN)

By: V. Kasturi Rangan

Keywords: Marketing; India

January 2009
Article

Team Familiarity, Role Experience, and Performance: Evidence from Indian Software Services

By: Robert S. Huckman, Bradley R. Staats and David M. Upton

Much of the literature on team learning views experience as a unidimensional concept captured by the cumulative production volume of, or the number of projects completed by, a team. Implicit in this approach is the assumption that teams are stable in their membership... View Details

Keywords: Experience and Expertise; Learning; Performance Improvement; Projects; Groups and Teams; Familiarity; Information Technology Industry; India

May 2006 (Revised November 2006)
Supplement

IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (B)

By: Christopher A. Bartlett, Vincent Marie Dessain and Anders Sjoman

Keywords: Retail Industry; India

September 2008
Article

Testing Limits to Policy Reversal: Evidence from Indian Privatizations

By: Siddhartha G. Dastidar, Raymond Fisman and Tarun Khanna

Keywords: Policy; Privatization; India

Read Now

April 2004 (Revised July 2007)
Case

OfficeTiger

By: Joseph B. Lassiter III and Johanna Regine Naunton Blaxall

OfficeTiger was founded in late 1999 with an innovative approach to global outsourcing. The company's employees, located primarily in India, provided services for corporations, investment banks, and professional services firms throughout the United States, Europe, and... View Details

Keywords: Mergers and Acquisitions; Globalized Markets and Industries; Job Cuts and Outsourcing; Growth and Development Strategy; Service Operations; India

June 2003 (Revised March 2006)
Case

Modi-Revlon

By: Rohit Deshpande and Seth Schulman

The head of the Indian subsidiary of cosmetics firm Revlon faces a crucial turnaround situation for the company. After a high-profile product launch, sales were very disappointing and Revlon was trying to decide whether it should pull out of India. The Indian majority... View Details

Keywords: Business Subsidiaries; Marketing Strategy; Product Launch; Product Design; Value Creation; India

March 2001 (Revised February 2009)
Case

HDFC (A)

By: Lynn S. Paine, Carin-Isabel Knoop and Suma Raju

The top management team at India's leading home finance company must decide how to deal with the emergence of intense competition at the end of the 1990s. Having founded the industry and dominated it for nearly 20 years, the well-respected company faces a bevy of new... View Details

Keywords: Values and Beliefs; Management Style; Management Teams; Competition; Financial Services Industry; India

May 1997
Teaching Note

Apparel Exports and the Indian Economy TN

By: Ananth Raman

Teaching Note for (9-696-065). View Details

Keywords: Apparel and Accessories Industry; India

Article

Accounting Standards and the Globalisation of Indian Businesses

By: Gregory S. Miller and V.G. Narayanan

Keywords: Standards; Globalization; Business Ventures; India

June 1998
Background Note

The Indian Software Industry

By: F. Warren McFarlan, Avnish S. Bajaj, Michael V. Kadyan, Devtosh K Khare and Suvir S Sujan

The increasing focus in the Western World on outsourcing has fueled the growth of the Indian software export industry. This note gives background on this phenomenen. View Details

Keywords: Job Cuts and Outsourcing; Growth and Development; India

May 1995
Teaching Note

Richardson Hindustan Limited (Abridged) TN

By: Hugo Uyterhoeven

Teaching Note for (9-394-025). View Details

Keywords: India

08 Jun 2010
First Look

First Look: June 8

Korea's earliest and largest mutual fund company, plans to expand internationally. After first offering emerging market funds to its Korean customers, the company then began selling local-currency funds in India and Brazil. Now Hyeon-Joo... View Details

Keywords: Martha Lagace

23 Jul 2024
In Practice

The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities

When former President Donald Trump slapped sweeping tariffs on Chinese imports in 2019, the economic dynamics between the world’s two biggest economies forever shifted. American businesses hoping President Joe Biden would return to decades-long precedent instead find... View Details

Keywords: by Rachel Layne; Manufacturing; Retail; Fashion; Industrial Products; Consumer Products; Steel; Transportation; Telecommunications

May 2025 (Revised June 2025)
Case

Netflix Beyond Streaming: Strategies for the Next Era of Entertainment

By: Juan Alcácer and Lorenzo Lucidi

Netflix loses subscribers for the first time in over a decade—can the streaming pioneer reinvent itself before competitors, costs, and churn catch up? In 2022, facing fierce competition and shifting consumer behaviors, Netflix confronts its most critical strategic... View Details

Keywords: Business Model; Competition; Organizational Change and Adaptation; Growth and Development Strategy; Entertainment and Recreation Industry; United States; Australia; Brazil; Canada; France; Germany; India; Japan; Mexico; Russia; South Korea; Spain; United Kingdom

03 Oct 2013
Research & Ideas

Lehman Brothers Plus Five: Have We Learned from Our Mistakes?

considered in the context of what's happening around the globe. The good news is that a billion people—mostly in China but also in India and increasingly in Africa—have come out of poverty during the last 20 years. That seems to have... View Details

Keywords: Re: Multiple Faculty; Banking; Financial Services; Construction; Real Estate

December 2001 (Revised November 2005)
Case

Li & Fung (B): Internet Issues

By: F. Warren McFarlan and Iris T. Li

Supplements the (A) case. View Details

Keywords: Retail Industry; Hong Kong; India; Europe; United States