Publications

Web

Video Clips - Creating Emerging Markets

for patients in their rehabilitation center as well as children at their school, the Institution Tahar Sebti. Duration: 04:36 Hani Berzi Hani Berzi Base Of The Pyramid Hani Berzi, founder and CEO of Egypt-based Edita View Details

26 Jun 2020
Research & Ideas

Why Japanese Businesses Are So Good at Surviving Crises

delivers food to victims CEO Takeshi Niinami of Lawson, a chain of convenience stores, watched out his Tokyo office window as skyscrapers swayed. Just minutes before the tsunami reached the Tohoku shore, he sent an order to employees:... View Details

Keywords: by Dina Gerdeman

August 1974 (Revised November 1983)
Case

National Cranberry Cooperative

Requires an analysis of both the process flows and the production control system used in a cranberry receiving plant. A rewritten version of an earlier case. View Details

Keywords: Analysis; Production; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

26 Jul 2022
Research & Ideas

Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews

information. As such, the professors devised an algorithm to identify how review text on Yelp is associated with regulatory inspections. They found that food handling violations are predicted by words like “sick” View Details

Keywords: by Kara Baskin; Food & Beverage; Food & Beverage; Food & Beverage

August 2015 (Revised March 2017)
Case

Planters Nuts

By: Robert J. Dolan and Donald K. Ngwe

In 2012 Planters had about $1 billion in U.S. annual revenues, but had experienced declining unit sales and household penetration over the past six years. The snack nuts category was growing overall, but household spending was shifting away from peanuts, cashews, and... View Details

Keywords: Product Marketing; Product Positioning; Marketing Strategy; Food and Beverage Industry

10 Dec 2007
HBS Case

One Laptop per Child

course, OLPC aspires to many more commitments to fulfill its vision of "one laptop per child." Herein, marketers find much food for thought. According to Quelch, a professor of marketing, the laptop's creation View Details

Keywords: by Martha Lagace; Computer

September 2011 (Revised December 2012)
Case

Pepsi-Lipton Brisk

By: Thales S. Teixeira and Alison Caverly

This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details

Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry

Web

Human Behavior & Decision-Making - Faculty & Research

; Social Enterprise ; Relationships ; Business and Community Relations ; Decision Making ; Operations ; Food and Beverage View Details

Web

Events - Business & Environment

Explore a variety of roles and industries in quick, one-on-one virtual conversations using the Meetaway platform. Alumni will come from a range of sectors, such as: start-ups, non-profit, energy, finance,... View Details

2023
Working Paper

The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses

By: Abhay Aneja, Michael Luca and Oren Reshef

Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature that made it easier to identify Black-owned restaurants on a large online platform. We find that labeling restaurants as “Black-owned” increased customer engagement and... View Details

Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry

SSRN

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September 1998
Case

McDonald's: International Expansion Strategy

By: Gary W. Loveman and Sabina M. Ciminero

James Cantalupo, CEO of McDonald's International, and top management have a few months to decide how the McDonald's brand should be transferred into India. Faced with the challenges presented by the Indian market--80% of Indians are Hindus and cherish cows as sacred... View Details

Keywords: Globalized Firms and Management; Expansion; Brands and Branding; Strategy; Cross-Cultural and Cross-Border Issues; Service Industry; Service Industry; United States; India

Profile

Merve Ciplak

As a management consultant with Bain & Co. in Istanbul, Merve Ciplak had “almost complete freedom” to work for up to six months, without penalty, in any industry of her choice on an ‘externship’ from the firm. Merve applied the... View Details

December 2017
Case

International Institute of Tropical Agriculture

By: Jose B. Alvarez and Sarah Mehta

It is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact... View Details

Keywords: Scaling Technologies; Youth Unemployment; Innovation In Nonprofits; Agribusiness; Plant-Based Agribusiness; Cash Flow; Labor; Employment; Commercialization; Problems and Challenges; Agriculture and Agribusiness Industry; Africa; Nigeria

20 Jan 2023
News

Free Spirits

choice, now that startups like Tilden and the titans of the beverage industry are taking a fresh look at what a NA beverage can be View Details

Keywords: Jen McFarland Flint; Food Services and Drinking Places; Food Services and Drinking Places

February 2022 (Revised October 2022)
Case

Ample Hills Creamery

By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn

Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive flavors and clever marketing, husband-and-wife founders Brian Smith and Jackie Cuscuna built a premium, artisanal dessert empire of 16 retail... View Details

Keywords: Brands and Branding; Business Growth and Maturation; Partners and Partnerships; Logistics; Profit; Insolvency and Bankruptcy; Food and Beverage Industry

February 1998 (Revised December 2000)
Case

Nantucket Nectars

By: Joseph B. Lassiter III, William A. Sahlman and Jon Biotti

The founders of Nantucket Nectars are trying to decide whether to sell their company. The case describes how the founders started the company and grew the Nantucket Nectars brand name. View Details

Keywords: Business Exit or Shutdown; Entrepreneurship; Brands and Branding; Food and Beverage Industry; United States