Publications

January 2016 (Revised July 2018)
Case

Cyberdyne: A Leap to the Future

By: Doug J. Chung and Mayuka Yamazaki

Cyberdyne Inc. was a Japanese technology venture that wanted to commercialize a hybrid assistive limb (HAL). HAL was a robotic exoskeleton system for people who had difficulty walking due to nervous system disabilities resulting from stroke, spinal cord injury (SCI),... View Details

Keywords: Go-to-market Strategy; Pricing; Sales Channel; Technological Innovation; Marketing; Sales; Distribution; Strategy; Medical Devices and Supplies Industry

19 Sep 2023
Blog Post

2023 Summer Internships in Business & Environment

company growing crops hydroponically in the US. Their method of growing uses 80% less water, 90% less land, and 95% less shipping fuel than long-distance field grown produce. Utilizing greenhouses allows BrightFarms to grow and deliver healthy View Details

Web

Climate Impact - Business & Environment

“Piva Capital is an early-stage Venture Capital firm focused on investing in hard-to-decarbonize sectors. We are backing entrepreneurs focused on the future of work, resource efficiency, circular economy, food and alternate proteins,... View Details

22 Aug 2005
Research & Ideas

Restoring a Global Economy, 1950–1980

quasi-capitalist economy—were isolated from the world economy. On the other hand, new types of firms expanded abroad. These included management consultants, which transferred knowledge across borders, and fast food restaurants and hotels,... View Details

Keywords: by Geoffrey Jones

Web

Faculty & Researchers - Managing the Future of Work

The Gift of Global Talent: How Migration Shapes Business, Economy, & Society . Research Use Purpose to Transform Your Workplace , Harvard Business Review, 2022. With Leena Nair, Nick Dalton, and Patrick Hull. Digital Commerce and Delivery: Preparing View Details

05 Jul 2023
News

GCC Alumni Celebrate Grand Opening of New Club Center

facing the GCC and the world, such as education, food security, health, and national development," he says. "Dubai and the UAE's commitment to innovation, entrepreneurship, and collaboration is attracting talented professionals and... View Details

Keywords: Margie Kelley

Profile

Rachel H Chung

Southern California is home to the best food in the country, especially Korean food. I inherited being a foodie from my dad, and even after visiting 35+ states, I still think that LA is the mecca for foodies. View Details

Gerald Zaltman

*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91

*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of... View Details

Keywords: food; food; food; food; food; food; food; food; food; food; food; food; food; food; food

Web

Social Enterprise - Faculty & Research

Futures brought together diverse partners across corporate, nonprofit, and school district sectors to address four key pillars: culture, infrastructure, nutrition education, and food access. This case explores how Campbell’s navigated... View Details

16 Jul 2007
Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

desires (e.g., spending instead of saving money, eating junk food instead of health food). The should-self, on the other hand, prefers to behave in a way that will maximize long-run benefits. If left to its own devices, the should-self... View Details

Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation

01 Jun 2023
News

Curb Appeal

ash, food waste, and “rubbish”; materials like metal and paper were reused, and the grease from food waste was used to make soap. New Yorkers were so thrilled that they threw Waring and his workers a parade.... View Details

Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government

February 2021 (Revised July 2024)
Case

White Claw: Defending Market Share as Competition Encroaches

By: Jill Avery

By the end of 2019, two brands accounted for 84% of hard seltzer sales, a segment that had recently taken the U.S. beer market by storm, growing from $3 million in 2015 to over $2.7 billion by the start of the summer of 2020. White Claw was the dominant market leader... View Details

Keywords: Brand Management; Alcoholic Beverages; Beer/brewing Industry; Brand Positioning; Growth; Competitive Positioning; Consumer Products; Beverage Industry; Value Proposition; Marketing; Brands and Branding; Competition; Product Positioning; Competitive Strategy; Consumer Behavior; Food and Beverage Industry; Food and Beverage Industry; United States

Roberto Verganti (rverganti@hbs.edu) is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the View Details

Keywords: food; food; food; food; food; food; food; food; food; food; food; food; food; food; food

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

actionable strategies, this guide is tailor-made for the ambitious young professional who is eager not just to navigate but to conquer today’s workplace. Guide to Foods of México: Discover the Delights of Mexican View Details

Keywords: Publishing Industries (except Internet); Information

March 1991 (Revised October 1994)
Case

Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry

By: Michael E. Porter

Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also... View Details

Keywords: Competition; Industry Growth; Business Strategy; Food and Beverage Industry

December 2022 (Revised January 2023)
Case

Cann: High Hopes for Cannabis Infused Beverages

By: Ayelet Israeli and Anne V. Wilson

Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details

September 2020
Case

Drinkworks: Home Bar by Keurig

By: Sunil Gupta, Jonathan Levav and Julia Kelley

In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details