Publications

Keywords: Trade; Food; Food and Beverage Industry; Japan; Philippines

October 1988 (Revised November 1988)
Case

NutraSweet Co.: Technology to Tailor-Make Foods

Keywords: Food; Information Technology; Competitive Strategy; Food and Beverage Industry

September 1988 (Revised September 1993)
Case

Mrs. Fields Cookies

By: James I. Cash Jr.

Mrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage... View Details

Keywords: Acquisition; Information Management; Organizational Structure; Customer Relationship Management; Business Growth and Maturation; Networks; Internet and the Web; Food and Beverage Industry; Food and Beverage Industry

Educators

September 1988 (Revised November 1988)
Case

American Rice: A Farmers Cooperative Goes Public

Keywords: Cooperative Ownership; Restructuring; Competitive Strategy; Food and Beverage Industry; Food and Beverage Industry

July 1988
Teaching Note

Kentucky Fried Chicken (Japan) Ltd., Teaching Note

By: Christopher A. Bartlett

Teaching Note for (9-387-043). View Details

Keywords: Food and Beverage Industry; Japan

July 1988
Teaching Note

Cape Cod Potato Chips, Inc., Teaching Note

Keywords: Food and Beverage Industry

April 1988
Background Note

Note on World Food System

By: James E. Austin

April 1988 (Revised January 1992)
Case

General Mills, Inc.: Corporate Strategy

By: Michael E. Porter

Keywords: Corporate Strategy; Food and Beverage Industry

April 1988 (Revised September 1992)
Case

Frito-Lay, Inc.: The Backhaul Decision

By: Janice H. Hammond

Prior to the Motor Carrier Act of 1980, companies with private trucking fleets were generally prohibited from selling transportation services to other companies. The deregulation of the trucking industry in 1980 allowed private carriers to offer for-hire transportation... View Details

Keywords: Cost Management; Revenue; Governing Rules, Regulations, and Reforms; Marketing Strategy; Distribution; Service Operations; Sales; Salesforce Management; Transportation; Food and Beverage Industry

Educators

February 1988 (Revised May 1989)
Case

Citicorp Diners Club

By: W. Earl Sasser and Lucy N. Lytle

Keywords: Food and Beverage Industry

November 1987
Background Note

Note on Advertising Effectiveness in the Beer Industry

By: Malcolm S. Salter

Keywords: Advertising Campaigns; Performance Effectiveness; Food and Beverage Industry

November 1987 (Revised February 1988)
Case

Loblaw Companies Ltd.--1987

Keywords: Food and Beverage Industry; Canada

1987
Book

Trade Promotion and Food Distribution Costs

By: R. Buzzell, J. Quelch and W. Salmon

July 1987
Case

Frito-Lay, Inc.: The New Data Center

By: James I. Cash Jr.

Keywords: Information Technology; Food and Beverage Industry

June 1987
Supplement

Au Bon Pain: Interviews with Ron Shaich and Len Schlesinger, Video

By: W. Earl Sasser, Christopher Hart and Lucy N. Lytle

To be used with Au Bon Pain: The French Bakery Cafe, the Partner/Manager Program. View Details

Keywords: Employee Relationship Management; Human Resources; Management Systems; Selection and Staffing; Programs; Partners and Partnerships; Food and Beverage Industry