Filter Results:
(1,683)
Show Results For
- All HBS Web
(1,683)
- People (6)
- News (439)
- Research (1,044)
- Events (4)
- Multimedia (6)
- Faculty Publications (330)
Show Results For
- All HBS Web
(1,683)
- People (6)
- News (439)
- Research (1,044)
- Events (4)
- Multimedia (6)
- Faculty Publications (330)
- 01 Dec 2013
- News
Double Vision
the consumer the product and how it is used," says Teixeira. RESULTS: This approach, the study found, had the opposite effect of the call-to-action ads, pushing less traffic to the websites but converting more of that traffic into sales.... View Details
Keywords: Arts, Entertainment
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer... View Details
- 06 Dec 2021
- News
Elevator Pitch: Power Sourced
Illustration by Drue Wagner Illustration by Drue Wagner Chaku Foods Nikki Okrah (MBA 2021), CEO and Founder Concept: A snack-food company in Okrah’s native Ghana that is building farming supply chain infrastructure for other consumer... View Details
- 17 Nov 2015
- News
How to Prepare for Shark Tank
take it in stride," Stolar said. "It’s just too amazing of a platform for a consumer good company to not make it happen." Read more about Stolar and Barbera’s experience, plus their four tips for future... View Details
- 01 Dec 2015
- News
Case Study: Bionic Banking
hope of digging into Wall Street’s high profit margins. Current robo-advisors focus on passive “buy-and-hold” strategies, selecting a handful of low-cost exchange traded funds (ETFs), investing the funds according to a standard portfolio model, and facilitating... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has transformed how people seek out... View Details
- 26 Jan 2016
- News
The First Five Years: Jill Applebaum (MBA 2015)
She shared the same germy fears and so we teamed up to launch Spruce & Co—our consumer goods startup focused on simple products for everyday healthy routines.” What have been some of the most enjoyable and... View Details
- 08 May 2019
- Blog Post
Top-Notch Talent Begets Top-Notch Talent
“At the end of the day, I think we are very good recruiters,” says Cheney. “Most recruiters have never been in a business role. My HBS education allows me to sit with any founder in any industry, from the most complex hedge fund to View Details
- 06 Jun 2023
- Blog Post
Van den Ende Rozen: Greenhouse Rose Production
growth. Three months ago, they replaced some lights with LEDs in their greenhouses with good results. Prior to the replacement, lighting consumed 12 megawatt-hours per day. The greenhouse shuts down all... View Details
- 15 Nov 2020
- News
Global Outposts Expand HBS’s Intellectual Footprint
of Business Administration; Emilie Billaud, assistant director; and Mette Fuglsang Hjortshoej, research associate. The case explores how Unilever, the UK-based consumer goods giant, has implemented an... View Details
- Fast Answer
Transforming Education Through Social Entrepreneurship
cover emerging sectors and technological advances in education, healthcare, retail, energy, aerospace, consumer goods and automotive. For example, searching on the keyword,... View Details
Eric Boutin
AI. Prior to dRx, Eric was Founder and CEO of Evolve, an AI-powered consumer tech company, which was acquired by HubSpot (NYSE: HUBS). He was Founder and CEO of Good Start Genetics, a reproductive health and... View Details
Keywords: Healthcare
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
caregivers—physicians and nurses—on the other.6 Administrators kept emphasizing, "Cut costs, save money." Caregivers replied, "We're not good at cutting costs; we cure children and save lives. That is our mission."... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 01 Sep 2016
- News
3 Minute Briefing: Y Combinator’s Qasar Younis
early-stage consumer tech company; and we didn’t have a good way to distribute our product. Today Teespring is doing the same thing Cameesa did. It’s worth hundreds of millions. The idea for TalkBin came... View Details
Keywords: April White
- Profile
James Reinhart
One of the toughest challenges for young entrepreneurs is figuring out the most effective strategy to turn a good idea into a great venture. A bad decision early in the game, such as sticking to an original concept despite evidence that... View Details
- 18 Mar 2014
- Blog Post
BaubleBar Brought to Life, and Other Tales of Joining a Start-up
big screen. Our virtual conversation is live!Julia is the Director of Business Development at BaubleBar, and oversees the company’s global digital and offline partnerships. Before HBS, Julia never worked in retail, but had lots of good... View Details
- 16 Jun 2003
- Research & Ideas
Researchers Contribute Globalization of Markets Papers
predictor of events, but the power and sometimes outrageous language used by Levitt changed the nature of debate on the issue, and created new perspectives for managers to consider as they approach world markets. Levitt's key insight endures: View Details
Keywords: by Working Knowledge editors
- 01 Sep 2009
- News
Read All About It!
income, adjusted for inflation, was 300 percent higher than in 1869. Combined with the early 20th century’s rise in leisure time, the use of installment credit, and advertising, Americans acquired a taste for consumer View Details
- 08 Jan 2018
- Research & Ideas
The Startling Percentage of Financial Advisors with Misconduct Records
understand where or how their money was being invested. “A lot of this is driven by consumers who lack financial sophistication,” Egan says. “Without good knowledge by consumers, that’s not something that... View Details
- Web
Bringing a Taste of Japan to the World - Global Activities 2020
and Yasu Sasago (both MBA 2020), at far right, with team members at the 2019 pop-up ramen event in Cambridge. “I realized I was a pretty good ramen cook,” says Sasago, who craved the authentic noodle dish he enjoyed back home in Japan and... View Details