Publications

February 2010
Background Note

Millipore Background Note

By: Elie Ofek and Natalie Kindred

This note provides background on Millipore Corporation, a global provider of products and services used primarily in the discovery, development and production of therapeutic drugs. With a track record of quickly adapting to the evolving needs of its customers,... View Details

Keywords: Organizational Change and Adaptation; Customer Focus and Relationships; Biotechnology Industry; Pharmaceutical Industry

Find at Harvard

August 2007 (Revised June 2010)
Case

JetBlue Airways: Valentine's Day 2007 (A)

By: Robert S. Huckman, Gary P. Pisano and Virginia Fuller

Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February... View Details

Keywords: Customer Relationship Management; Crisis Management; Growth Management; Management Teams; Service Delivery; Air Transportation Industry; Eastern United States

16 Jun 2015
Blog Post

Military Alumna Reflects on Time at HBS

schools that winter. Nothing came close to how I was welcomed and my service was appreciated at HBS. I was fortunate to have the opportunity to study at HBS - an opportunity that I am still grateful for to this day. My three years on... View Details

September 2006 (Revised January 2008)
Case

Providian Financial Corporation

By: John R. Wells

On October 3, 2005, Washington Mutual acquired Providian Financial Corporation, the ninth-largest credit card issuer in the U.S., for $6.5 billion. At the time, Providian had approximately 10 million customer relationships and a balance of $18.6 billion. For some... View Details

Keywords: Mergers and Acquisitions; Restructuring; Customer Relationship Management; Insolvency and Bankruptcy; Credit Cards; Organizational Change and Adaptation; Financial Services Industry; United States

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

Read Now

29 Jan 2015
Blog Post

Ask about the FIELD Immersion during your next interview

From Argentina to China, over 900 first-year students recently wrapped up a 10 day immersion experience with organizations around the globe. The immersion is part of the FIELD curriculum where student teams develop a new product or View Details

05 Jul 2006
Working Paper Summaries

Time-Driven Activity-Based Costing

Keywords: by Robert S. Kaplan & Steven R. Anderson; Financial Services

March 2025
Case

Stagwell: AI and the Future of Marketing

By: Suraj Srinivasan and Radhika Kak

In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details

Keywords: Advertising; Innovation Strategy; Change Management; AI and Machine Learning; Digital Transformation; Technology Adoption; Marketing Strategy; Service Delivery; Creativity; Business Model; Advertising Industry; Technology Industry

January 2008 (Revised March 2008)
Case

Glass Egg Digital Media

Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry

21 Aug 2018
News

The Business Shelf: Driving Digital Strategy

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

customization to the online environment and credible monitoring and punishments. I analyze the pricing, enforcement, and channel management policies of a manufacturer over several years. During this period, new channel policies take... View Details

Web

Faculty & Advisors | MBA

M.D. MS/MBA Program Faculty Co-Chair for MS Professor of Stem Cell and Regenerative Biology at Harvard University, Chief of Pathways Consult Service at Massachusetts General Hospital Douglas Melton, Ph.D. MS/MBA Program Faculty Co-Chair... View Details

02 Feb 2010
First Look

First Look: Feb. 2

business schools excel in both rigor as well as relevance. This paper provides a personal example of these synergistic relationships and discusses boundary issues associated with these faculty/firm collaborations. Executive education in... View Details

Keywords: Martha Lagace

06 Oct 2009
First Look

First Look: October 6

services into three new content areas—news, music, and popular bloggers. Each potential area of Daqi's expansion offered extensive benefits, such as major growth opportunity, as well as risks, including private lawsuits, government... View Details

Keywords: Martha Lagace

Web

Value-Based Health Care - Institute For Strategy And Competitiveness

the correct provider, treatment, and setting. Geography of Care National centers of excellence providing care for exceedingly complex patients. Information Technology An information technology system designed to support the major elements... View Details

08 Jan 2008
First Look

First Look: January 8, 2008

of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the film rental and return patterns of a sample of online DVD rental customers over a period of four months.... View Details

Keywords: Martha Lagace

September 2015
Technical Note

FIELD 2: Situation Analysis

By: Jill Avery

In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms face. This analysis will enable you to develop design ideas for a new product or service for your Global Partner that... View Details

Keywords: Design Thinking; Innovation; Market Research; Marketing; Customers