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      Customer ManagementRemove Customer Management →

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      • September 1999 (Revised April 2001)
      • Case

      Credit Suisse (A) (Abridged)

      By: W. Earl Sasser and William E. Fulmer
      Credit Suisse is looking for ways to differentiate itself from current and likely competitors. After two years of restructuring, the bank's leadership wants profitable growth. It has decided to emphasize customer service. View Details
      Keywords: Restructuring; Competitive Advantage; Customer Satisfaction; Banks and Banking; Growth and Development Strategy; Banking Industry; Retail Industry
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      Sasser, W. Earl, and William E. Fulmer. "Credit Suisse (A) (Abridged)." Harvard Business School Case 800-154, September 1999. (Revised April 2001.)
      • September 1999 (Revised July 2006)
      • Case

      Juice Guys (A)

      By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
      The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details
      Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry
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      Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (A)." Harvard Business School Case 800-122, September 1999. (Revised July 2006.)
      • September 1999 (Revised February 2004)
      • Case

      Juice Guys (B)

      By: Joseph B. Lassiter III, Sharon Lee Fox and Cynthia Rushmore Kuechle
      The case explores who the customers are for a new beverage product, their desires as customers for this product, and their desires when ordering this product from a local specialty store location. View Details
      Keywords: Entrepreneurship; Product Launch; Product Positioning; Customer Relationship Management; Consumer Behavior; Commercialization; Customer Satisfaction; Food and Beverage Industry
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      Lassiter, Joseph B., III, Sharon Lee Fox, and Cynthia Rushmore Kuechle. "Juice Guys (B)." Harvard Business School Case 800-123, September 1999. (Revised February 2004.)
      • September 1999 (Revised September 1999)
      • Case

      Convergys Corporation

      By: Stephen P. Bradley and Kelley Porter
      Focuses on the important issue of capturing the synergies between the two sides of the business, Information Management Group (IMG) and Customer Management Group (CMG). In addition, the case also addresses strategic issues from each of the individual businesses. For... View Details
      Keywords: Customer Focus and Relationships; Customer Satisfaction; Growth and Development Strategy; Management Practices and Processes; Service Delivery; Service Operations; Strategy; Competitive Strategy; Corporate Strategy; Information Industry; Service Industry
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      Bradley, Stephen P., and Kelley Porter. "Convergys Corporation." Harvard Business School Case 700-042, September 1999. (Revised September 1999.)
      • September 1999 (Revised October 2000)
      • Case

      Eggrock Partners, LLC (A)

      By: Thomas J. DeLong, Myra M. Hart and Sharon Peyus
      Explores the challenges of choosing how to grow a professional services firm (PSF). Before developing a growth strategy, the partners need to agree on what business(es) the company should be in. Each of the three partners has differing views of what the company should... View Details
      Keywords: Entrepreneurship; Business or Company Management; Growth and Development Strategy; Business Model; Expansion; Business Processes; Industry Structures; Customer Focus and Relationships; Employees; Partners and Partnerships; Service Industry
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      DeLong, Thomas J., Myra M. Hart, and Sharon Peyus. "Eggrock Partners, LLC (A)." Harvard Business School Case 800-047, September 1999. (Revised October 2000.)
      • September 1999 (Revised February 2004)
      • Case

      WebSpective Software, Inc. (A)

      By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong
      Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the... View Details
      Keywords: Entrepreneurship; Management Practices and Processes; Customers; Customer Focus and Relationships; Communication Intention and Meaning; Product Development; Product Marketing; Management Analysis, Tools, and Techniques; Customer Satisfaction; Marketing Strategy; Information Technology Industry
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      Roberts, Michael J., Joseph B. Lassiter III, John T. Gourville, and Sun Ming Wong. "WebSpective Software, Inc. (A)." Harvard Business School Case 800-136, September 1999. (Revised February 2004.)
      • August 1999 (Revised January 2002)
      • Case

      Brita Products Company, The

      By: John A. Deighton
      Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details
      Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States
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      Deighton, John A. "Brita Products Company, The." Harvard Business School Case 500-024, August 1999. (Revised January 2002.) (request a courtesy copy.)
      • August 1999 (Revised May 2000)
      • Case

      E Ink

      By: Teresa M. Amabile and Susan Archambault
      E Ink is a high-technology start-up attempting to revolutionize print communication through electronic ink displays. The founders and top managers of this two-year-old firm are striving to translate a technological breakthrough into a working prototype, move from... View Details
      Keywords: Customer Focus and Relationships; Entrepreneurship; Technological Innovation; Business or Company Management; Growth and Development Strategy; Industry Structures; Organizational Structure; Commercialization; Technology; Information Technology Industry
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      Amabile, Teresa M., and Susan Archambault. "E Ink." Harvard Business School Case 800-143, August 1999. (Revised May 2000.)
      • June 1999 (Revised August 2004)
      • Case

      Friendly Fenway Program, The: The Value of Experience Enhancement

      By: Stephen A. Greyser
      The marketing head of the Boston Red Sox is reviewing the team's "Friendly Fenway" fan satisfaction program. The program is described in the context of the team's on-the-field performance, the ballpark's character, and team marketing and fan-building in general. The... View Details
      Keywords: Customer Satisfaction; Revenue; Framework; Management; Marketing Reference Programs; Performance; Boston
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      Greyser, Stephen A. "Friendly Fenway Program, The: The Value of Experience Enhancement." Harvard Business School Case 599-035, June 1999. (Revised August 2004.)
      • April 1999 (Revised October 2001)
      • Case

      Motive Communications

      By: Jeffrey F. Rayport, Marco Iansiti, Myra M. Hart, William W Chan and Find Findsen
      The founders of Motive Communications, Inc., a recent start-up dedicated to reinventing the support chain involved in the delivery of information technology support services, put in place a development process hinged on extensive customer feedback. As part of this, a... View Details
      Keywords: Business Startups; Customer Relationship Management; Risk and Uncertainty; Information Technology Industry
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      Rayport, Jeffrey F., Marco Iansiti, Myra M. Hart, William W Chan, and Find Findsen. "Motive Communications." Harvard Business School Case 699-157, April 1999. (Revised October 2001.)
      • March 1999 (Revised January 2000)
      • Background Note

      Interactive Technologies and Relationship Marketing Strategies

      By: Youngme E. Moon
      Outlines the role of interactive technologies in the development of relationship marketing strategies. View Details
      Keywords: Marketing Strategy; Customer Relationship Management; Technology
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      Moon, Youngme E. "Interactive Technologies and Relationship Marketing Strategies." Harvard Business School Background Note 599-101, March 1999. (Revised January 2000.)
      • March 1999 (Revised January 2005)
      • Case

      Newell Company: Corporate Strategy

      By: Cynthia A. Montgomery and Elizabeth Gordon
      In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell's strategy and its... View Details
      Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Strategy; Competitive Strategy; Corporate Strategy; Consumer Products Industry
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      Montgomery, Cynthia A., and Elizabeth Gordon. "Newell Company: Corporate Strategy." Harvard Business School Case 799-139, March 1999. (Revised January 2005.)
      • March 1999
      • Case

      MySoftware Company (A)

      By: H. Kent Bowen and Nicole Tempest
      In 1997, Gregory Slayton took the position as CEO of MySoftware, which had been experiencing revenue and operating losses for the past two years. Within 90 days, he stabilized the company through a combination of cost cutting, financial discipline, and accountability... View Details
      Keywords: Decisions; Cost Management; Profit; Employees; Growth and Development Strategy; Operations; Outcome or Result; Partners and Partnerships; Internet and the Web; Applications and Software; Information Technology Industry
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      Bowen, H. Kent, and Nicole Tempest. "MySoftware Company (A)." Harvard Business School Case 699-121, March 1999.
      • March 1999
      • Case

      Australia's Telstra Corporation (A): Going Public

      By: W. Earl Sasser, Carin-Isabel Knoop and Cate Reavis
      Frank Blount is named CEO of Telstra, Australia's state-owned telecommunications giant. In preparation for its 1997 IPO, he must reorganize the company from an inefficient public entity into a lean, customer-driven organization. View Details
      Keywords: Change Management; Initial Public Offering; Organizational Change and Adaptation; Customer Focus and Relationships; State Ownership; Performance Effectiveness; Privatization; Telecommunications Industry; Australia
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      Sasser, W. Earl, Carin-Isabel Knoop, and Cate Reavis. "Australia's Telstra Corporation (A): Going Public." Harvard Business School Case 899-209, March 1999.
      • March 1999
      • Article

      Practices for Managing Information Flows Within Organizations

      By: Joel Demski, Tracy Lewis, Dennis Yao and Huseyin Yildirim
      Firm organization determines how coworkers communicate and how information flows within the firm. Banking, accounting, consulting, and legal firms process proprietary information which their clients wish to protect. The firm's ability to safeguard and manage... View Details
      Keywords: Information Management; Management Practices and Processes; Safety; Governance Controls; Customer Focus and Relationships
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      Demski, Joel, Tracy Lewis, Dennis Yao, and Huseyin Yildirim. "Practices for Managing Information Flows Within Organizations." Journal of Law, Economics & Organization 15, no. 1 (March 1999): 107–131. (Harvard users click here for full text.)
      • February 1999 (Revised June 2000)
      • Case

      Alexander Bandelli (A)

      By: Thomas J. DeLong and Catherine M. Conneely
      Alexander Bandelli has the opportunity to redefine the way real estate business is done in the Northeast region. He has just joined Ronsini and Fitch and has been asked by senior management to move to a client focus rather than the older, traditional transaction focus.... View Details
      Keywords: Change Management; Customer Focus and Relationships; Management Teams; Real Estate Industry; Northeastern United States
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      DeLong, Thomas J., and Catherine M. Conneely. "Alexander Bandelli (A)." Harvard Business School Case 899-146, February 1999. (Revised June 2000.)
      • February 1999 (Revised June 1999)
      • Case

      Bloomberg L.P.

      By: Clayton M. Christensen, Richard G. Hamermesh and Jeremy Dann
      Michael Bloomberg founded his company to provide customers quick access to financial market data and analytical tools for understanding that data. As Bloomberg L.P. grew quickly,entered the ranks of "large, established companies," it grappled with a whole new range of... View Details
      Keywords: Human Resources; Management Analysis, Tools, and Techniques; Organizational Culture; Organizational Structure; Problems and Challenges
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      Christensen, Clayton M., Richard G. Hamermesh, and Jeremy Dann. "Bloomberg L.P." Harvard Business School Case 399-081, February 1999. (Revised June 1999.)
      • February 1999
      • Case

      Lifeline Systems, Inc. (B)

      By: H. Kent Bowen and Marilyn Matis
      In 1997, Lifeline Systems continues to grow its service business to $32 million, 56% of the company's total revenues. More local hospital Lifeline programs turn over their monitoring service to Lifeline Central, expanding the company's subscriber base by 30%. The... View Details
      Keywords: Health Care and Treatment; Information Technology; Expansion; Cost Management; Growth and Development Strategy; Partners and Partnerships; Change; Customer Relationship Management; Service Operations; Age; Investment; Health Industry; Technology Industry; Cambridge; Boston
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      Bowen, H. Kent, and Marilyn Matis. "Lifeline Systems, Inc. (B)." Harvard Business School Case 699-038, February 1999.
      • January 1999 (Revised March 2001)
      • Case

      MindSpring

      By: Jeffrey F. Rayport
      In a business environment where Internet Service Providers (ISP) has become increasingly commodity-like, Charles Brewer, founder and CEO of MindSpring, the nation's sixth largest ISP and the recognized leader in customer satisfaction, ponders a proposed merger with... View Details
      Keywords: Internet and the Web; Entrepreneurship; Mergers and Acquisitions; Customer Satisfaction; Growth and Development Strategy; Web Services Industry; United States
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      Rayport, Jeffrey F., Joseph Keough, and Cathy Olofson. "MindSpring." Harvard Business School Case 899-178, January 1999. (Revised March 2001.)
      • January 1999 (Revised December 2000)
      • Case

      Finale

      By: Joseph B. Lassiter III, Michael J. Roberts and Matthew C. Lieb
      Designed for use with "Room for Dessert" to show the changes between creating the initial business plans and starting to serve customers. Conforti and Moore have to both manage the business and deliver service to customers on a day-to-day basis in the initial location... View Details
      Keywords: Service Delivery; Business Plan; Entrepreneurship; Customer Satisfaction
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      Lassiter, Joseph B., III, Michael J. Roberts, and Matthew C. Lieb. "Finale." Harvard Business School Case 899-100, January 1999. (Revised December 2000.)
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