Publications

Publications

Filter Results: (6,935) Arrow Down
Filter Results: (6,935) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 53 of 6,935 Results →
  • June 2014
  • Article

Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims

By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry
Related
  • 05 Nov 2021
  • Op-Ed

Is the Business World Finally Ready for the Wisdom of Shibusawa?

Eiichi Shibusawa continues to gain influence in Japan—even though he died almost a century ago. Japan’s government announced earlier this year that the 19th century business leader would be the face on 10,000 yen ($90) bank notes—the highest value denomination in... View Details
Keywords: by Geoffrey Jones and Rei Morimoto; Financial Services; Retail
  • 30 Sep 2014
  • Working Paper Summaries

The Real Effects of Capital Controls: Financial Constraints, Exporters, and Firm Investment

Keywords: by Laura Alfaro, Anusha Chari & Fabio Kanczuk
  • March 2011
  • Teaching Note

The Political Economy of Carbon Trading (TN)

By: Forest L. Reinhardt and J. Gunnar Trumbull
Teaching Note for 710056. View Details
Keywords: Climate Change; Globalization; International Relations; Problems and Challenges; Agreements and Arrangements; Risk Management; Developing Countries and Economies; System; United States; China
Related
  • 13 Jan 2016
  • Research & Ideas

The Problem with Productivity of Multi-Ethnic Teams

the salience of ethnicity in a country like Kenya that has experienced significant recent racial tension—and may not necessarily be as strong in a country like the United... View Details
Keywords: by Michael Blanding
  • September 2018
  • Article

An Exploratory Study of Product Development in Emerging Economies: Evidence from Medical Device Testing in India

By: Budhaditya Gupta and Stefan Thomke
Recent research has studied innovation in emerging economies. However, microlevel product development processes in these economies are relatively unexplored, and the mechanisms by which the emerging economy context might affect such processes are still unclear. In this... View Details
Keywords: India; Product Development; Emerging Markets; Situation or Environment; Medical Devices and Supplies Industry; India
Related
  • 12 Nov 2014

The Real Students of HBS Webinar Series

Have you ever wondered what it’s like to be a student at HBS? Join us for the November edition of "The Real Students of HBS" webinar series. Our students will be available to answer any View Details
  • 2009
  • Working Paper

Endowments, Fiscal Federalism, and the Cost of Capital for States: Evidence from Brazil, 1891-1930

By: Andre C. Martinez Fritscher and Aldo Musacchio
There is a large amount of literature that aims to explain what determines country risk (defined as the difference between the yield of a sovereign's bonds and the risk free rate). In this paper, we contribute to the discussion by arguing that an important explanatory... View Details
Keywords: Trade; Cost of Capital; Revenue; Sovereign Finance; Goods and Commodities; Taxation; Business History; Risk and Uncertainty; Brazil
Related
  • March 2008 (Revised July 2010)
  • Case

China in Africa: The Case of Sudan

This case examines the relation between China's demand for resources and political risk. View Details
Keywords: Developing Countries and Economies; Business and Government Relations; Risk and Uncertainty; Environmental Sustainability; Sudan; China
Related
  • Web

Crucibles of Crisis Leadership - Course Catalog

studying developed in crisis situations. Many of these resources were created “on the fly,” in the crucible of a crisis, but most of these tools transcended the disaster in... View Details
  • 2017
  • Book

The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

By: Tsedal Neeley

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an... View Details

Keywords: Communication; Residency; Corporate Strategy; Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Brazil; France; Germany; Indonesia; Japan; Taiwan; Thailand; United States
Related
  • 16 Jul 2021
  • Op-Ed

For Entrepreneurs, the Benefits of Slowing Down

Spoiler alert: slowing down to focus on team, culture, organizational design, business model and continuous improvement are all a part of the formula. So take a breath this summer and redouble your commitment to building a company and... View Details
Keywords: by Jeffrey Bussgang
  • 01 Jun 1999
  • News

HBSAA of Israel Sponsors Middle East Outreach

population of just six million, Israel now has more stocks listed on the Nasdaq than any other country except the United States and Canada. And as the peace process continues, business opportunities in the... View Details
  • 31 Aug 2020
  • What Do You Think?

Why Don’t More Organizations Understand the Power of Diversity and Inclusion?

same. This is in the face of research findings that organizations with significant minority representation are stronger than their peers. A McKinsey & Company study in May of top executive teams in more... View Details
Keywords: by James Heskett
  • Web

Credential of Leadership, Impact, and Management in Business | HBS Online

First Name Last Name Email Phone Number Country Total years of professional experience First Name * Last Name * Last Name should contain only characters. Email * Email must be formatted correctly. Phone... View Details
  • 07 Aug 2017
  • Blog Post

A Summer Internship with the City of Boston

parks, the order of our streets, the success of countless individuals and families. And yes, the online payment of parking tickets. From birth certificate to death certificate,... View Details
  • 24 Apr 2014
  • News

Improving the quality of food in Nigeria

Ndidi Okonkwo Nwuneli (MBA 1999) is helping her country rethink the way it feeds itself. The cofounder and director of AACE Food Processing & Distribution, an agroprocessing company in Nigeria, is empowering... View Details
  • 21 Aug 2017
  • Blog Post

A Summer Internship with the City of Boston

parks, the order of our streets, the success of countless individuals and families. And yes, the online payment of parking tickets. From birth certificate to death certificate,... View Details
Keywords: Consulting
  • 14 Jan 2015
  • Research & Ideas

Thriving in the Turbulence of Emerging Markets

The growth and competiveness of emerging markets is a fundamental reality in global business today. Yet it is often forgotten just how much these countries have changed in a short period View Details
Keywords: by Geoffrey Jones; Manufacturing; Auto
  • 01 Oct 1996
  • News

Tedlow on Tires and the Meaning of Life

edited and abridged version of his remarks follows. The Model T was invented in 1908. Since you had to change your tires every nine months in those days, the tire industry was a good one to be in. By 1970, however, you only had to replace... View Details