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Show Results For
- All HBS Web
(1,549)
- People (1)
- News (249)
- Research (1,152)
- Events (10)
- Multimedia (6)
- Faculty Publications (504)
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
events can boost brand awareness, preference, and sales over competitors who cannot afford the global sponsorship prices set by the International Olympic Committee. Lenovo hardly wishes to be known as the Chinese PC company that View Details
- 02 Apr 2008
- Research & Ideas
Four Companies that Conquered America
market. There are no national furniture retail chains, making market penetration easier. IKEA's location selection expertise and their established global supply chains enable them to offer exceptional category-killer prices that are... View Details
Keywords: by John Quelch
- 19 Sep 2016
- News
Sustainable Farming in the Arid World
operate sustainably. “I started Sundrop Farms about four years out of the MBA program. Most people don’t know but agriculture consumes about 50 percent of your operating costs are related to fossil fuels. Agriculture uses about 70 percent... View Details
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
industry. Ironically, in the late 1960s the Swiss introduced the first bat-tery-powered quartz watch. But within seven years, the Japanese brought the price of quartz watches down by 100-fold because of their expertise in electronics. A... View Details
- 01 Jun 2000
- News
Priceline's Jay Walker: The Future is Wow
determines whether or not they get the items in their market basket for the price they are willing to pay. The e-commerce companies that consistently deliver savings to their users will be the biggest leaders. "If it works, you havea... View Details
- Web
Buy Now, Pay Later: The Secondary Credit Market
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- 10 Dec 2007
- HBS Case
One Laptop per Child
technique where you set an almost impossible price target and then "engineer backwards" the design of the product to meet that price, explains Quelch. The technique has been used occasionally by View Details
- 06 Dec 2021
- News
Action Plan: Whole Sale
Jet.com, and then, when Walmart acquired the young company, as vice president and general manager of the retail giant’s health and beauty e-commerce business. In that role, he saw the potential for the beauty category to be a pioneer of omni-channel sales. View Details
- 11 Jul 2006
- First Look
First Look: July 11, 2006
hair care. By 1980 there remained strong differences between consumer markets. Although American influence was strong, it was already evident that globalization had not resulted in the creation of a stereotyped American blond and... View Details
Keywords: Sean Silverthorne
- 02 Jun 2010
- First Look
First Look: June 2
is considered where firms internalize the regret costs that consumers experience when they see an unexpected price change. Regret costs are assumed to be increasing in the size of View Details
Keywords: Martha Lagace
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
consumer distrust of domestic infant formula brands that still pervaded China in 2016. Foreign brands, priced at a substantial premium, were strongly preferred by consumers who... View Details
Keywords: Carmen Nobel
- 06 Jun 2023
- Blog Post
Van den Ende Rozen: Greenhouse Rose Production
growth. Three months ago, they replaced some lights with LEDs in their greenhouses with good results. Prior to the replacement, lighting consumed 12 megawatt-hours per day. The greenhouse shuts down all lights for approx. four hours per... View Details
- 05 Feb 2008
- First Look
First Look: February 5, 2008
selling the client firm's stock. This overweighting is not explained by superior information. We quantify a potentially large benefit to the 401(k) sponsor firm of having its price propped up by its trustee fund's more severe... View Details
Keywords: Martha Lagace
- 18 Mar 2014
- First Look
First Look: March 18
findings imply that firm oversight is important during market booms, just when stock prices suggest all is well. Download working paper: http://www.people.hbs.edu/mrhodeskropf/GovMisFirms_v39.pdf Visualizing and Measuring Software... View Details
Keywords: Sean Silverthorne
- 06 Dec 2021
- News
Tipping Point
Kenyan coffee farm. The price of coffee beans on the global market is under $1 a pound, while the actual cost to produce that pound is between $1.62 and $2. The coffee farms are profitable only when they rely on free labor, typically from... View Details
- 26 Jul 2017
- Blog Post
“Uncertainty Makes It More Interesting.”
in-store. After just two weeks on-site, Felipe already appreciates the depth of his internship experience. “I enjoy being in a small firm where I’m involved in everything,” he says. “I’m part of the ‘sensory’ group that tastes foods, helping us arrive at the right... View Details
Keywords: Consumer Products / Retail
- 01 Jun 2009
- News
Crisis and Creativity
fundamental decisions for any business: where to play, how to deliver, and how to win. Where to Play. Entrepreneurs must target downturn needs such as superior value relative to existing players or provide good substitutes for the necessities that View Details
Keywords: Bhaskar Chakravorti
- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)
From Denial: Why Business... View Details
- 01 Nov 2011
- First Look
First Look: Nov. 1
online discount vouchers, a new marketing tool that offers consumers large discounts when they prepay for participating merchants' goods and services. Within a model of repeat experience good purchase, we examine two mechanisms by which a... View Details
Keywords: Sean Silverthorne
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
matter if they come from pure-play online retailers or omnichannel retailers, suck volume out of a store and often lead to more intense price competition. For reasons we'll cover later in this book, neither buy-online-pick-up-in-store nor... View Details