Consumer Packaged Goods - Publications - Faculty & Research

01 Jun 1999
News

Short Takes

of internal and external factors have an impact on their pay, and that, in fact, today's CEO compensation packages are tied very closely to company performance.Lorsch began his study by looking at the proxy statements of 72 companies... View Details

Keywords: Judith A. Ross

01 Dec 2010
News

Do Good: Eat Chocolate

scrappy,” she recalls. “I learned a lot about the community-building aspects of consumer marketing. That experience has been totally relevant to what we’re doing at sweetriot.” When the start-up siren call got too strong, Endline began... View Details

Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing

30 Mar 2010
First Look

First Look: March 30

sustainability of nominal debt in developing (volatile) countries. Download the paper: http://www.hbs.edu/research/pdf/05-053.pdf The Price of Capital: Evidence from Trade Data Authors:Laura Alfaro and Faisal Z. Ahmed Abstract We use highly disaggregated data on trade... View Details

Keywords: Sean Silverthorne

Web

Black Business Leaders and Entrepreneurship | Baker Library

Americans, and Whites Nielsen reports on the African American Consumer Search using keywords African American or Black RKMA Consumer Behavior 2019-2020 report has a section on African-American consumers.... View Details

01 Jun 2020
News

Meal Plan

packaging and branding, right down to the person who brings it to you. Domino’s is a special, purpose-built machine for pizza delivery, and it’s a damn good machine for that price point and product. The... View Details

Keywords: Julia Hanna; restaurants; COVID-19; pandemic; recovery; Food Services and Drinking Places; Hospitality; Food and Beverage Stores; Retail Trade

01 Sep 2007
News

Unexpected Advice from Am Ex’s Chenault

Chenault and Dean Jay Light at Class Day ceremonies. Photos by Stuart Cahill Of all the attributes tomorrow’s leaders will need to manage through good times and bad, one took center stage in American Express chairman and CEO Kenneth... View Details

Keywords: commencement; speech; Colleges, Universities, and Professional Schools; Educational Services

Fast Answer

Business of Sports

behavior in sport markets and athletic consumer goods University of Michigan Public dataset compiled by University of Michigan professor of Sport Management Dr. Rod Fort Data covers economics and... View Details

Student-Profile

Ximena Garcia-Rada

which suggested that research would be a good fit for me.” Ximena put her theory to the test by accepting a position as a Research Associate at the Center for Advanced Hindsight at Duke University, working with Professor Dan Ariely on... View Details

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

consumers (or retailers) are unlikely to pay. But the acquisitions provided a convenient distribution channel for residential customers who want to drop off or return goods ordered online, and moved new... View Details

Keywords: by Sean Silverthorne; Consumer Products; Consumer Products

01 Mar 2010
News

Eric Schiffer

with individuals from Kraft, Procter & Gamble, or almost any name-brand consumer goods company you’d care to name. Aside from our 99ers, these long-term relationships are probably our most valuable asset... View Details

Keywords: Julia Hanna; Miscellaneous Store Retailers; Retail Trade

27 Jul 2011
Research & Ideas

Customer Loyalty Programs That Work

panoply of Internet sites. It's just as hard to differentiate on price, for similar reasons: any consumer with an Internet connection can quickly determine if that flat-screen TV that Walmart claims is at a blowout price actually is.... View Details

Keywords: by Maggie Starvish; Retail

Philip Lehman

American economy increasingly turning toward consumer goods during the 1920s. The rapid rise of Lehman Brothers and Goldman, Sachs was facilitated by the ties they had developed as foreign exchange dealers... View Details

Keywords: Finance

05 Feb 2009
Research & Ideas

In Praise of Marketing

to globalization, a second force enabling marketing to bring good quality to the masses is technology. Today, the Internet, supported like most of the diverse media that preceded it by brand advertising rather than subscription, is... View Details

Keywords: by John Quelch; Advertising

01 Dec 1996
News

An Entrepreneurial Journey

Torras (MBA '50) established Preco Corp., a pulp and paper operation, creating more than one thousand jobs. In consumer services, David S. Paresky (MBA '65) opened Crimson Travel Service in Harvard Square a few months after graduation and... View Details

Portrait Project

Meka Millstone

I hope to act like a big yellow highlighter, helping others (and reminding myself) to focus on the important things in life: love, laughter, health, wealth (of all kinds), and happiness. As a business leader, I hope to help people feel View Details

Fast Answer

Managing Service Operations: Research resources for new service design

Technavio
Reports on a variety of global industries including technology, healthcare, retail, energy, aerospace, consumer goods and automotive. View Details

Reuben Mark

When Mark took over in 1984, the consumer goods giant was in the midst of trying to reinvent itself. The company had grown tremendously in the 70s through a series of less than stellar acquisitions and one... View Details

Keywords: Personal Care & Home Products

18 Apr 2022
News

Home Grown

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes With InMobi and now Glance, Naveen Tewari (MBA 2005) is at the forefront of a growing trend of global consumer technology companies created in Asia from the ground up. Growing... View Details

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

Disrupting Consumer Packaged Goods Brandless, an online direct-to-consumer seller of upscale private-label consumer View Details

Keywords: Dina Gerdeman

Profile

Eryn Schultz

question about how to be a better manager or need a recommendation for a good CRM tool. Having 900 peers to lean on as I go back into the workforce is a powerful, powerful tool. I'm excited to see where the path HBS set me on leads me. View Details

Keywords: Consumer Products; Consumer Products

Publications