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  • June 1999
  • Case

Major League Baseball--1999

By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
Major League Baseball (MLB) has experienced a very positive 1998 season and must assess its situation and consider new initiatives for 1999. The latter include building, a fan base, television coverage, etc. View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Business and Stakeholder Relations; Situation or Environment
Related
  • January 2015 (Revised July 2019)
  • Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Public Relations Industry; Public Relations Industry; Public Relations Industry; Public Relations Industry; Public Relations Industry; United States
Related
  • 01 Mar 2016
  • News

Takes One to Know One

Relations team in supporting and enabling our alumni and the School to continue making a difference in the world.” Cahill previously headed Alumni Marketing and Communications and Alumni Clubs and... View Details
  • 02 Jan 2013
  • What Do You Think?

Should We Rethink the Promise of Teams?

successful and unsuccessful experiences with teams. Improper uses of teams were cited. Phil Clark said that "Often teams are formed to 'look good' but truly are not teams Ownership of the outcome is directly related to the success of a... View Details
Keywords: by James Heskett
  • 2017
  • Mimeo

Innovation in Tradition: Rural Livelihood Creation in the Indian Craft Sector

By: Mukti Khaire, Shashank Shah and Kundan Madireddy
This publication is a study of the Indian Crafts Sector. It is an outcome of the team's research, engagement, and interactions with over 75 crafts enterprises across India. It documents the research process, insights generated, the impact, and policy recommendations... View Details
Keywords: Jobs and Positions; Creativity; Business and Community Relations; Rural Scope; India
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  • May 2009
  • Case

Montgomery County Business Roundtable for Education

By: Allen S. Grossman and Geoff Eckman Marietta
Montgomery County Business Roundtable for Education (MCBRE) was a business-public education partnership with Montgomery County Public Schools (MCPS) that promoted cross-sector knowledge sharing and academic excellence. Its suite of core student programs, such as “720,”... View Details
Keywords: Business Ventures; Knowledge Sharing; Leadership; Partners and Partnerships; Education; Business and Community Relations; Education Industry; United States
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  • 25 May 2016
  • Research & Ideas

How Consumers and Businesses are Reshaping Public Health

savings. In the area of prevention, the spread of ever-cheaper mobile smart phones enables citizens in remote rural areas to receive online medical consultations, treatment suggestions, and prescriptions. Readings on diagnostic machines in clinics can be taken by... View Details
Keywords: by John A. Quelch; Health
  • 04 Oct 2024
  • News

On the Vineyard, Black Alumni Reconnect With Friends and HBS

The summer weather could not have been better on August 9, when 180 HBS alumni and guests converged on Martha’s Vineyard for “HBS on the Vineyard: A Summer Reception,” an event co-hosted by HBS External Relations and the HBS... View Details
Keywords: Margie Kelley
  • 04 Sep 2019
  • News

Accelerating Scientific Discovery

we now have the idea that this is possible, and companies around the world are working hard on it.” To help senior executives and scientists at life science companies and related health care organizations advance cutting-edge medicines,... View Details
Keywords: Jennifer Gillespie
  • 13 Feb 2015
  • News

Lessons in Perseverance

parents of all 600 schoolchildren. In today’s world, she told them, kids need to learn how to relate to the other sex. Deza’s sales pitch worked. Only four parents transferred their children elsewhere. Today, Casuarinas International... View Details
Keywords: Tyler Bridges; Elementary and Secondary Schools; Educational Services
  • 03 Apr 2017
  • What Do You Think?

How About Investing in Human Infrastructure?

taking people from unemployment to good jobs (in the case of FocusHope, in partnership with the auto industry). The US community college network, by instituting the kind of co-op program with industry similar to the kind Northeastern... View Details
Keywords: by James Heskett; Construction
  • 21 Aug 2019
  • News

Analyzing Homelessness

other issues related to homelessness. “Progress happens when people with diverse perspectives work together,” Shumway says. “If you agree on causes and desired outcomes, it’s surprisingly easy to find alignment on strategies.” (Published... View Details
  • 02 Sep 2018
  • News

Havana Rising

brother-in-law. Gordon works with partners like Benedetti and the Kempinski to plan events and conferences at the hotel; today, they are discussing a joint US road show to sell Cuba as a travel destination to luxury and corporate travel agents and some View Details
Keywords: Dan Morrell; photographed by Eve North
  • March 2007
  • Teaching Note

Canyon Johnson Urban Fund (TN)

By: Felix Oberholzer-Gee
Teaching note to 706442. View Details
Keywords: Partners and Partnerships; Investment; Projects; Urban Development; Business and Community Relations; Price; Economics; Financial Services Industry; Los Angeles
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  • 01 Jun 2006
  • News

Entrepreneur's Notebook with Kevin Przybocki (MBA '91)

Name: Kevin Przybocki (MBA ’91), VP, Sales & Marketing Company: Anué Systems (founded 2002) Location: Austin, Texas Web: www.anuesystems.com Przybocki Elevator pitch: Anué Systems is a technology leader in next-generation data View Details
Keywords: Margie Kelley; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services
  • March 2023
  • Article

Reaching for Rigor and Relevance: Better Marketing Research for a Better World

By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details
Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research
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  • April 2005 (Revised October 2007)
  • Case

Candy Land: The Utopian Vision of Milton Hershey

By: Nancy F. Koehn and Erica Helms
Explores the life, work, and achievements of Milton S. Hershey. Analyzes his entrepreneurial achievements, including the creation of the Hershey bar, the founding of the business, and the development of the mass market for chocolate. Also investigates the broader... View Details
Keywords: Entrepreneurship; Leadership; Corporate Social Responsibility and Impact; Creativity; Business and Community Relations
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  • 02 Jul 2012
  • Research & Ideas

Why Good Deeds Invite Bad Publicity

Do companies with reputations for acting in socially responsible ways receive public goodwill when unpleasant news hits? The question of how much (or even if) corporate social responsibility (CSR) policies benefit companies beyond the knowledge that they are good... View Details
Keywords: by Michael Blanding; Energy
  • May 2021
  • Supplement

Paul Levy: Confronting a 'Corporate Campaign' (B)

By: James K. Sebenius and Isaac Silberberg
Paul Levy, CEO of the Beth Israel Deaconess Medical Center hospital is faced with a formidable negotiation campaign to unionize staff at BIDMC. Armed only with his personal blog, does Paul stand a chance against the union's multi-million dollar organizing budget? View Details
Keywords: Healthcare; Healthcare Industry; Hospital Management; Unions; Negotiation Campaign; Blog; Health Care and Treatment; Labor; Labor Unions; Labor and Management Relations; Negotiation; Strategy; Social Media; Health Industry; Massachusetts; United States
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  • 01 Mar 2015
  • News

Cracking Conferences

underestimate anyone’s intelligence. Be authentic. Ditch the ones you’re with. Don’t spend all your time hanging out with coworkers or members of your circle from back home. Instead, communicate in advance that you’ll be using the time to... View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services