Collaborative Marketing - Publications - Faculty & Research

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

Ross to write the paper "Performance Pricing in Tough Times." Shapiro, an authority on marketing strategy and sales management, is the Malcolm P. McNair Professor of Marketing, Emeritus at Harvard Business School. Ross is a... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

10 Apr 2006
Research & Ideas

American Auto’s Troubled Road

ways of thinking. It comes down to this: How do you rewrite all the implicit, explicit, and inefficient contracts and relationships that comprise the U.S. industry? To complete the move from such a protected market into a wide-open,... View Details

Keywords: by Garry Emmons; Manufacturing; Transportation; Auto

23 Jul 2014
Lessons from the Classroom

Innovation Is Magic. Really

about innovation in his performance art? "When you teach innovation, you tell your students that the best practices can come from some of the most unlikely sources," Thomke says. In the following years, Thomke and Randal spent weeks discussing each other's discipline... View Details

Keywords: by Dina Gerdeman; Consumer Products

24 Mar 2021
News

Clubs Reaffirm Equity in Community Partners Work; Alumni Angels Invest in Member Education

expand their impact by helping them devise a marketing strategy and securing pro-bono PR services through our networks.” By working with MESO, Lin says Community Partners is able to support their mission to serve 500 entrepreneurs. “They... View Details

Keywords: Margie Kelley

30 Nov 2017
News

Happy Meals (Are Here Again)

got a high-tech upgrade. On a warm July day at a little past 11 a.m., as the early lunch crowd shuffles in, Karavites runs through the changes: digital menu boards, a mobile ordering system, a new delivery collaboration with UberEATS, and... View Details

Keywords: Dan Morrell; photographed by Saverio Truglia

17 Aug 2011
Research & Ideas

Protecting against the Pirates of Bollywood

In 2007, Sony Pictures became the first multinational studio to enter the India film business known as Bollywood with its $7 million film Saawariya. The movie grossed only $9 million. That same year, Walt Disney Pictures collaborated with... View Details

Keywords: by Kim Girard; Motion Pictures & Video

14 May 2007
Research & Ideas

The Key to Managing Stars? Think Team

performance? A: For managers, it is imperative to understand that stars are not self-contained silos. Producing top-quality knowledge work requires collaboration and flows of information among a network of top performers. That means any... View Details

Keywords: by Martha Lagace

16 Nov 2020
Blog Post

Flatiron School: Reflections from Summer 2020

paired with a beverage start-up based in Miami and helped the company make the pivot from B2B sales to DTC sales in the face of COVID disruptions by analyzing its marketing and the sales data. NOTE: Full list of client partners included... View Details

Keywords: All Industries

01 Mar 2023
News

The Exchange: Micro Management

microfinance contract has very little discretion in terms of when you repay your loan, so Natalia and her collaborators did one of the earliest studies to look at what happens if we relax that requirement and let people wait up to two... View Details

Keywords: Jen McFarland Flint; Funds, Trusts, and Other Financial Vehicles; Finance

22 Feb 2022
News

Case Study: Welcome Aboard

can make or break it all. “Plus, in a world where people want to work from home and other companies offer that option, it’s difficult for us to ignore the market and what people want,” Lerner says. On the other hand, the founders have a... View Details

Keywords: Jen McFarland Flint

01 Apr 1997
News

HBS Conferences Explore Range of Issues

his assessment in large measure on the mutual dependency of the two entities, Cheng said, "Hong Kong has benefited enormously from the economic opening of China. At the same time, Hong Kong has helped China build a successful market... View Details

19 Jan 2011
First Look

First Look: Jan. 18

telecommuting, gender-related pay gaps, a household division of labor that still saddles women with a disproportionate share of caretaking chores, and the question of religious expression in the workplace. Read the article:... View Details

Keywords: Sean Silverthorne

18 Aug 2011
Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

met a number of Silicon Valley entrepreneurs and came away with "a gut feeling that I could build my own company." So he did, collaborating via Skype with friends located in Israel, Sydney, and Boston and investing $5,000 in what would... View Details

Keywords: by Julia Hanna; Education

01 Jun 2011
News

The Best-Laid Plans

build my own company.” So he did, collaborating via Skype with friends located in Israel, Sydney, and Boston and investing $5,000 in what would become EyeView. “It didn’t feel like I was taking as much of a risk because I was still a... View Details

Keywords: Julia Hanna; contests; Health, Social Assistance; Architectural, Engineering, and Related Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services

July 2024
Case

Wizards of the Coast and Magic: The Rebounding

By: Boris Groysberg and Tom Quinn

This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details

Citation

Educators

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12 Sep 2005
Research & Ideas

The Broadband Explosion: Thinking About a Truly Interactive World

communication has been elusive. That's too bad, because people have been anticipating profound effects from the ability to collaborate in real time at a distance for a long time. One of our favorite examples of this is described in a... View Details

Keywords: by Sara Grant; Technology; Communications; Telecommunications

Web

Research in Black and White | Baker Library

VII.3, f. 12. When Polaroid introduced Type 41 black-and-white film in 1950, the company faced a major crisis. Within the first six months, the prints with their deckle edges and white borders tended to fade and discolor. To address mounting customer complaints,... View Details

Web

The Spiritual Lives of Leaders - Course Catalog

out of our highly successful experience in piloting this curriculum across three well-subscribed J-Term SIPs. Student interest in this course has grown each year we have offered it, and we are currently collaborating with 30 students and... View Details

July 2013
Case

Novozymes: Establishing the Cellulosic Ethanol Value Chain

By: Willy Shih and Sen Chai

As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product... View Details