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- All HBS Web
(1,882)
- People (2)
- News (340)
- Research (1,380)
- Events (11)
- Multimedia (3)
- Faculty Publications (828)
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- 15 Oct 2001
- Op-Ed
Lessons from the Rubble
have been obvious even without the devastation we have just witnessed. First is that the new economy never was all that different from the old. In the ancient, heady days of the Internet boom, it became fashionable to declare that the... View Details
Keywords: by Debora L. Spar
- 21 Oct 2008
- First Look
First Look: October 21, 2008
challenges are explored both from American and Chinese perspectives. Wyoff, a leading U.S. chemical company, has been seeking ways to secure the company's foothold in China's emerging market since the late... View Details
Keywords: Martha Lagace
- 21 Apr 2008
- Research & Ideas
The New Math of Customer Relationships
been reminded of it in various ways. First, of course, there are those organizations known to us that use the ideas for a range of purposes, all the way from guiding their marketing and service efforts to providing a cornerstone for their... View Details
Keywords: by Sean Silverthorne
- February 2014
- Article
Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers
By: Robert Seamans and Feng Zhu
How do firms respond to entry in multi-sided markets? We address this question by studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's entry to... View Details
Keywords: Digital Platforms; Market Entry and Exit; Internet and the Web; Newspapers; Advertising; Advertising Industry; Journalism and News Industry
Seamans, Robert, and Feng Zhu. "Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers." Management Science 60, no. 2 (February 2014): 476–493.
- November–December 2022
- Article
The Value of Descriptive Analytics: Evidence from Online Retailers
By: Ron Berman and Ayelet Israeli
Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we find an... View Details
Keywords: Descriptive Analytics; Big Data; Synthetic Control; E-commerce; Online Retail; Difference-in-differences; Martech; Internet and the Web; Analytics and Data Science; Performance; Marketing; Retail Industry
Berman, Ron, and Ayelet Israeli. "The Value of Descriptive Analytics: Evidence from Online Retailers." Marketing Science 41, no. 6 (November–December 2022): 1074–1096.
- February 2011 (Revised November 2013)
- Case
The Cheezburger Network
By: John Deighton and Leora Kornfeld
Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details
Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Publishing Industry; Web Services Industry
Deighton, John, and Leora Kornfeld. "The Cheezburger Network." Harvard Business School Case 511-091, February 2011. (Revised November 2013.) (request a courtesy copy.)
- 21 Dec 2015
- Op-Ed
Without Immigrants, We Wouldn't Have Google
out of keeping with the spirit of America and harmful in the long run. "Outsiders keep our commercial markets vital by offering perspectives that differ from the prevailing view" After all, what is the secret sauce of US... View Details
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details
Keywords: by Jean Ayers
- 28 May 2013
- First Look
First Look: May 28
to corrupt behavior. Working Papers Carry Trade, Reserve Accumulation, and Exchange-Rate Regimes By: Alfaro, Laura, and Fabio Kanczuk Abstract—Carry-trade activity and foreign participation in local-currency-bond markets in emerging... View Details
Keywords: Sean Silverthorne
- June 2015
- Teaching Note
Quincy Apparel
By: Thomas R. Eisenmann and Lisa C. Mazzanti
- 30 Apr 2001
- What Do You Think?
Dot.Com Shakeout: Chess or Roulette?
kind. That's the consensus among those responding to my recent questions concerning the future of the best and brightest of the Internet entrepreneurs still in business who have yet to achieve cash flow breakeven. As Yung-Hi Lim put it,... View Details
Keywords: by James Heskett
- 21 Apr 2009
- First Look
First Look: April 21, 2009
matter and investments are multidimensional, high levels of asset specificity can foster non-integration: a low level of specificity provides the most misdirected incentives when transacting in a market (because the outside option of... View Details
Keywords: Martha Lagace
- 04 Jun 2013
- First Look
First Look: June 4
suggest that highlighting the impact of prosocial spending can increase the emotional rewards of giving. Publisher's link: http://www.sciencedirect.com/science/article/pii/S0167268113000176 2006 ABA Business Law Today Guidance from ARIN on Legal Aspects of the Transfer... View Details
Keywords: Sean Silverthorne
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
over-involvement (of) customers have led to bitter intellectual property right disputes customers simultaneously trying to drive the product in two (or more) very separate market directions (or) feature creep that literally prevents... View Details
Keywords: by Jim Heskett
- June 2021
- Case
HelloSelf: Search
By: John R. Wells and Benjamin Weinstock
In August 2018, after nearly six months of searching, Charles Wells was convinced that he should found HelloSelf to help people improve their sense of mental wellbeing. Those feeling mentally unwell would receive support from fully qualified clinical psychotherapists,... View Details
Keywords: Mental Health; Health Care and Treatment; Internet and the Web; Business Model; Product Launch
Wells, John R., and Benjamin Weinstock. "HelloSelf: Search." Harvard Business School Case 721-484, June 2021.
- May 2016 (Revised January 2018)
- Case
Improving Repurchase Rates at zulily
By: Thales Teixeira and Sarah McAra
In February 2015, zulily cofounder and CEO Darrell Cavens faced a major challenge in his business, a Seattle-based daily deals site that catered to moms. The more he spent to acquire new customers, the less he retained them in the form of repeat purchases. This was an... View Details
Keywords: Zulily; Repurchase; E-commerce; Online Shopping; Fashion; Customer Relationship Management; Internet and the Web; Digital Marketing; Customer Satisfaction; Fashion Industry; Retail Industry; Seattle
Teixeira, Thales, and Sarah McAra. "Improving Repurchase Rates at zulily." Harvard Business School Case 516-083, May 2016. (Revised January 2018.)
- October 2001
- Article
The On-Line Auction Phenomenon: Growth, Strategies, Promise, and Problems
By: Gillian Ku and Deepak Malhotra
Ku, Gillian, and Deepak Malhotra. "The On-Line Auction Phenomenon: Growth, Strategies, Promise, and Problems." Negotiation Journal 17, no. 4 (October 2001): 349–361.
- 01 Dec 2015
- First Look
December 1, 2015
2015 Modern China Studies Free at Last, Now What: The Soviet and Chinese Attempts to Offer a Roadmap for the Post-Colonial World By: Friedman, Jeremy Abstract—This article seeks to understand the motivations behind the People's Republic... View Details
Keywords: Sean Silverthorne
- May 2018 (Revised September 2018)
- Case
BuzzFeed—What Future for Native Advertising and Branded Content?
Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook’s announcement that it would prioritize posts from friends over content from publishers. View Details
Keywords: Information Publishing; Internet and the Web; Digital Marketing; Problems and Challenges; Business Model; Strategy; Publishing Industry; Technology Industry; United States
Oberholzer-Gee, Felix. "BuzzFeed—What Future for Native Advertising and Branded Content?" Harvard Business School Case 718-511, May 2018. (Revised September 2018.)
- January 2014 (Revised March 2015)
- Case
Google Car
By: Karim R. Lakhani, James Weber and Christine Snively
By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the... View Details
Keywords: Digital Services; Innovation; Technology; Technological Innovation; Internet and the Web; Market Entry and Exit; Transportation; Auto Industry; United States
Lakhani, Karim R., James Weber, and Christine Snively. "Google Car." Harvard Business School Case 614-022, January 2014. (Revised March 2015.)