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Show Results For
- All HBS Web
(1,358)
- People (1)
- News (520)
- Research (686)
- Events (3)
- Multimedia (27)
- Faculty Publications (409)
- December 2004 (Revised December 2005)
- Case
Nectar: Making Loyalty Pay
By: John A. Deighton
Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details
Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain
Deighton, John A. "Nectar: Making Loyalty Pay." Harvard Business School Case 505-031, December 2004. (Revised December 2005.) (request a courtesy copy.)
- 01 Jun 2003
- News
HBS Alumni Association Board of Directors: President's Report
continue as planned. San Francisco, Chicago, and New York City recently hosted launch events for The Campaign for Harvard Business School. Each event included a powerful multimedia presentation showcasing the tremendous impact HBS alumni... View Details
- 01 Mar 2012
- News
Competitiveness at Risk
written a series of case studies on Minneapolis–St. Paul, Charlotte, and Detroit that look at the initiatives business leaders in those regions have launched to improve competitiveness. How do you plan to get alumni involved with the project? Porter: We are gearing up... View Details
- Web
Morse and Polaroid’s Creative Ethos | Baker Library
the board of directors at the Cambridge Settlement House, which provided social services to the urban poor and campaigned for social justice, and she volunteered at Jobs Clearing House, a job placement program for African Americans. In... View Details
- 01 Sep 2003
- News
Dean Clark Reflects on the School’s Key Initiatives
comprehensive fundraising campaign, the School’s first, and the support of the community for our goals has been tremendous. At campaign events and other gatherings throughout the year, it has been especially gratifying to meet so many... View Details
- 29 Mar 2023
- News
Supporting Earthquake Victims in Turkey and Syria
of people in need. Ebru Kohen (OPM 43, 2013) in Istanbul is helping with coordination locally. “This is an example of the remarkable collaborative power of the HBS network. More information on this campaign and ways to donate can be found... View Details
- 03 Aug 2010
- First Look
First Look: August 3
employees are more likely to speak up and offer solutions when organizations launch information campaigns to promote process improvement and when managers engage in process-improvement activities themselves. We test our hypotheses in the... View Details
Keywords: Martha Lagace
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
withstand the barrage. And, with no prospect of another debate to score points, and with Obama trying to stay positive and clinging to the moral high ground by staying positive, the underdog Clinton campaign will remain relentless in its... View Details
Keywords: by John Quelch
- 18 Apr 2007
- HBS Case
How Magazine Luiza Courts the Poor
Luiza Helena initiated a reorganization that replaced family members with professional management and launched a campaign to reinforce the company's mission to serve customers and employees. Despite the volatile nature of the Brazilian... View Details
- August 2020 (Revised January 2021)
- Supplement
Facelift at Olay (B)
By: Sunil Gupta, Rajiv Lal and Olivia Hull
This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble’s skincare brand Olay took to reverse several years of declining sales. View Details
Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Strategy; Competitive Advantage; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
Gupta, Sunil, Rajiv Lal, and Olivia Hull. "Facelift at Olay (B)." Harvard Business School Supplement 521-002, August 2020. (Revised January 2021.)
- March 1996 (Revised November 1997)
- Case
Dewar's (C): Exploring New Media Opportunities
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
- 04 Jun 2020
- Blog Post
What MBAs can do in Defense of Black Lives
Movement for Black Lives, and follow the organizations listed above on social media or subscribe to their newsletters to get invitations to take action. Consider supporting a campaign to redirect police funding to alternative community... View Details
- Web
Buy Now, Pay Later: The Secondary Credit Market
Creating a Market for Loans to Salaried Employees in New York City, 1885–1920,” Enterprise & Society 10, no. 4 (2009): 651–660. 27 Malcolm W. Davis, The Loan Shark Campaign (New York: Division of Remedial Loans, Russell Sage Foundation,... View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
(neighborhood parents of infants) of the center? Maybe throw in incentives for higher commitments like X hours of credits, VIP parking, five free birthday parties, etc. You could even launch a few simultaneous campaigns varied by... View Details
- 01 Jan 2011
- News
Robert Kraft, MBA 1965
Bowls 2010 Launches "Kick Cancer" season-long campaign In 1994, Robert Kraft paid a record amount — $172 million — for one of the worst football teams in the NFL. The New England Patriots had lost 36 of their last 50 games and had the... View Details
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
successful "Talk to Chuck" campaign appealed to this group, presenting Charles Schwab as an approachable partner serving the best interests of investors. Charles Schwab's asset growth over the past two years has topped the... View Details
- 28 Oct 2024
- Op-Ed
Latino Voters Have Grown More Politically Divided. That’s Not Surprising.
vehicles—political parties fight for votes where they can get them. If a group of voters starts to grow, then both parties will court that group with campaign effort, messaging, and policy change. And, in the end, our national politics... View Details
- 07 Jul 2016
- Blog Post
Can You Learn Finance through the Case Method?
York. Besides business, I am very interested in politics and government, so during my college summers I also did several internships on presidential campaigns and in the U.S. Senate. Although I majored in Chemistry and Physics in college... View Details
- 25 Mar 2022
- Blog Post
ClimateCAP 2022
sustainability showed the wide variety of ways we can adapt, from Patagonia’s internal Environmental Profit and Loss metric which comes way before financials in their product evaluations, to Representative Sean Casten’s #HotFERCSummer View Details
- Web
A Marketing Revolution - The Art of American Advertising
Advertising media in antebellum America paved the way for all that followed—from magazine ads and giant billboards to television campaigns and internet marketing—and forever changed the nation’s consumer consciousness as the United States... View Details