Business To Business Marketing - Publications - Faculty & Research

February 2023 (Revised February 2024)
Case

Doing Business in Seoul, South Korea

By: Sara Fleiss, Leonard A. Schlesinger, Bonnie Yining Cao and Dawn H. Lau

This case examines the challenges and opportunities of doing business in Seoul, South Korea. It highlights South Korea's economic development in the decades leading up to 2024 in the context of its history, culture, and politics. View Details

Keywords: Emerging Markets; Strategy; Management; Social Enterprise; Technology Industry; Consulting Industry; South Korea; United States

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April 2014 (Revised June 2015)
Case

Making stickK Stick: The Business of Behavioral Economics

By: Leslie John, Michael Norton and Michael Norris

Email mking@hbs.edu for a courtesy copy.

stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

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06 Oct 2008
Research & Ideas

Updating a Classic: Writing a Great Business Plan

about access to capital. Many great ventures in the Internet era (pre-1999) ended up failing because they assumed they would have continued access to cheap capital. Many of those View Details

Keywords: by Sean Silverthorne

Web

Our Curriculum - Business History

best-known entrepreneurs, as well as some of the most infamous, and shows their roles in the major events of the last century, from Gandhi's struggle for Indian Independence to the nightmare of Nazi Germany. Placing View Details

01 Feb 2012
What Do You Think?

Is Support for Small Business Misplaced?

Summing Up Do Concerns About Job Creation By Small Businesses Miss The Point? Judging from responses to this month's column, there appears to be a visceral reaction View Details

Keywords: by James Heskett

05 Apr 2019
News

Harvard Business School Seeks to Further Expand Offerings for Women and Minorities

17 Mar 2008
Research & Ideas

The Lessons of Business History: A Handbook

Confined to specialist journals and books, business history research too often lacks the impact it should have on the research and practice of business management and the... View Details

Keywords: by Sean Silverthorne

Web

Apply - Crossover Into Business

interested in learning more about business? Prior business experience is not a “must,” but what experience do you have in business? What are your goals as they relate to the Crossover program? We expect... View Details

24 Dec 2014
News

Helping businesses understand consumers

Diane Hessan (MBA 1977) helped launch the digital marketing firm Communispace in 2000 to give clients a way to integrate the perspective of their consumers into everything they... View Details

December 2012
Background Note

Are Daily Deals Good for Merchants?

By: Sunil Gupta, Timothy Keiningham, Ray Weaver and Luke Williams

In the relatively short time since Groupon was founded, the response to "daily deals"—services that promote businesses by marketing deeply discounted, pre-paid vouchers to an online subscriber base—has by all accounts been spectacular. Our evaluation of daily deals is... View Details

Keywords: Marketing; Technology; Business Strategy; Digital; Marketing Strategy; Web Services Industry

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14 Jul 2009
Research & Ideas

Business Summit: China in the Global Economy

continue in China, driven by domestic consumption. To retain global leadership, foreign companies must win Chinese consumers. The experience of Esquel Group over the past 30 years reflects China's evolution from a planned View Details

Keywords: Re: William C. Kirby

06 Jan 2015
News

Helping a family business

HBS has given Ricardo Aguirre (MBA 2015) the ability to listen and learn from others, an asset he plans to take back to his family’s businesses... View Details

01 Dec 2003
News

Business Answers the Call

Despite increased attention to public education in recent years, today’s schools are still not producing graduates equipped to meet the demands of the 21st-century economy, many View Details

Keywords: Garry Emmons; Educational Support Services; Educational Services

01 Dec 2019
News

Ink: Big News for Small Business

15 Jan 2020
News

The Business of Access

take Lisle’s business know-how—she had led revenue generation and growth opportunities in the private sector at companies like Oracle, Zefer, and Wellbourne International—and apply it to nonprofits rooted in... View Details

Keywords: Maureen Harmon