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Show Results For
- All HBS Web
(1,216)
- People (7)
- News (344)
- Research (603)
- Events (1)
- Multimedia (13)
- Faculty Publications (233)
- 01 Mar 2010
- News
Money Matters
base. The companies provide free office space where iTrust “relationship managers” meet with employees. The arrangement gives iTrust, starting with zero brand recognition, “instant credibility in the eyes of company employees and a... View Details
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
a book about what Americans do best — founding and building new businesses," writes Tedlow, the MBA Class of 1949 Professor of Business Administration. "It is about men who broke old rules and made new ones, who built new worlds, who were... View Details
- 08 Dec 2015
- First Look
December 8, 2015
bank leadership knew it needed to innovate to maintain that reputation in the digital era. The bank's chairman, CEO, and EVP of digital banking unit were evaluating their options. Should they have a separate P&L for the digital banking unit? Should they create a... View Details
Keywords: Sean Silverthorne
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
employer (1,100 workers) and biggest taxpayer ($500 million and counting). “If we treated the Afghans with respect, it would create a brand loyalty and empathy they’d never had a chance to experience before,” Khoja says of the company’s... View Details
Keywords: Julia Hanna
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
"Will we make something strong and good and wise out of all the destruction of the past two years?" Koehn is an authority on entrepreneurial leadership and history. Her previous books include Brand New: How Entrepreneurs Earned... View Details
- 01 Jun 2017
- News
Supercharged
stations.” Automakers, which have a vested interest in making that happen sooner rather than later, are not standing idly by. Ford, for example, is testing wireless charging technology, and last November, the automaker signed an agreement with BMW, Daimler, and VW to... View Details
- 12 Jul 2016
- First Look
July 12, 2016
on preventing them. She outlines five tactics that research has shown to be effective: encourage reciprocity. You can build trust and prompt other parties to disclose strategic information by sharing information yourself. Ask the right... View Details
Keywords: Sean Silverthorne
- 01 Sep 2005
- News
London Forum Highlights the Best of HBS
globalized, it’s been Americanized.” If you wanted to build a global brand or service, you had to dominate the U.S. market, he explained. That is rapidly changing with the rise of multinationals in China,... View Details
- 15 Mar 2021
- Blog Post
Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza
point for Mendoza and she began to build a personal brand around performing while at HBS. She noted “For the first time I thought ‘Maybe these two things can coexist. Maybe I don’t need to be just one... View Details
- 01 Apr 2008
- First Look
First Look: April 1, 2008
of Boca Junior's business model and how it differs from that of the richer soccer clubs in Western Europe. Also enables an assessment of successful talent and brand management strategies in the context of a sports franchise with a... View Details
Keywords: Martha Lagace
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
countries improve trade conditions and build sustainable practices. Back then, fair trade essentially referred to a system of price-fixing, using Resale Price Maintenance contracts to help smaller businesses and associations compete... View Details
- 15 Jul 2008
- First Look
First Look: July 15, 2008
confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most powerful View Details
Keywords: Martha Lagace
- 01 Jun 2004
- News
Books
century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look... View Details
- 26 Sep 2024
- Blog Post
Syngenta Tomato Vision
around the room. We were fortunately able to sample different varieties of tomatoes and experience their innovative flavor profiles. For instance, we were able to try the award-winning Yoom tomato that had been created for a specific umami flavor and deep-purple color.... View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It already has a strong... View Details
Keywords: Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
expertise will continue to be the bedrock of the academy but the boundaries that separate schools and faculties will melt away. This trend has already taken hold at Harvard, where faculty from across the University are building formal and... View Details
Keywords: by Sean Silverthorne
- 01 Jun 2015
- News
Screen Grab
Kilar says that he cofounded Vessel, which launched in March with backing from Jeff Bezos, Greylock Partners, and others, to address a problem: While a number of video creators were building a passionate following, very few had managed to... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
Henry H. Kuehn (MBA 1969) MIT Press An illustrated guide to more than 200 gravesites of famous architects from Aalto Alvar to Frank Lloyd Wright. All working architects leave behind a string of monuments to themselves in the form of View Details
- 15 Oct 2008
- First Look
First Look: October 15, 2008
four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" View Details
Keywords: Martha Lagace
- 01 Apr 1996
- News
Technology for Learning's Sake
face with realistic business situations right in the classroom." Building rapidly on the skill base and fiber network already in place at the School, such an initiative has indeed been launched. Progress to date has included the... View Details
Keywords: by Deborah Blagg; photo by David Zadig