Big Business - Publications - Faculty & Research

06 Oct 2023
Book

Yes, You Can Radically Change Your Organization in One Week

solve difficult problems. Denouncing Mark Zuckerberg’s informal Facebook motto, “move fast and break things,” partners Frei and Morriss combine their decades of consulting experience—Frei as the UPS Foundation Professor of Service Management at Harvard View Details

Keywords: by Kristen Senz

14 Feb 2019
Blog Post

LOVE At HBS

Love at HBS is a celebration of the diverse expressions of love that exist on our campus and in the world around us. This portrait project showcases stories of love from students at Harvard Business School. Alli Iglehart, Class of 2020 As... View Details

23 Jun 2003
Research & Ideas

Building a Better Buyer-Seller Relationship

other colleagues, including HBS professor V. Kasturi Rangan, have arrived at some answers for designing, developing, and managing long-term customer relationships. And this area is big business with a... View Details

Keywords: by Martha Lagace

07 Apr 2011
Working Paper Summaries

The Consequences of Financial Innovation: A Counterfactual Research Agenda

Keywords: by Josh Lerner & Peter Tufano

05 Sep 2023
Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

Business School Professor Amy Edmondson argues in her new book Right Kind of Wrong: The Science of Failing Well. Alimta is an example of an “intelligent failure,” Edmondson says, because the scientists developing it had no way to advance... View Details

Keywords: by Michael Blanding

10 May 2020
Blog Post

Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers

partner is the key to my success. He stopped working to care for our daughter full time, cooks and does all the little things to make sure I can do the big things like HBS. Favorite HBS memory: Organically my black girl magic group formed... View Details

July – August 2008
Article

Should You Invest in the Long Tail?

By: Anita Elberse

The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details

Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry

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28 Jan 2008
Research & Ideas

Billions of Entrepreneurs in China and India

these processes are unfolding not just in the mainstream business sector but in society writ large and even in politics and civil society," says Khanna. Khanna's book Billions of Entrepreneurs: How China and India Are Reshaping Their... View Details

Keywords: by Martha Lagace

22 Nov 2004
Research & Ideas

Side Effects: The Case of Propecia

Propecia's case, a less than 2 percent possibility of sexual dysfunction—was too big a turnoff to address in a 30- or 60-second ad. Another dilemma facing Merck was the fact that patients most likely to be helped by the drug were men just... View Details

Keywords: by Sean Silverthorne; Health; Pharmaceutical

30 Oct 2019
Research & Ideas

How to Recover Gracefully After Shutting Down Your Startup

more than 230 creditors, including a bakery owner who held a special bake sale to express her outrage. Did a company that had raised more than $120 million in venture capital need to stiff so many people? Tom Eisenmann, the Howard H. Stevenson Professor of View Details

Keywords: by Danielle Kost

30 Aug 2004
Research & Ideas

Real Estate: The Most Imperfect Asset

As a driver of both the overall economy and of individual wealth, real estate is pretty hard to beat. As Harvard Business School professor Arthur Segel says, real estate is the largest asset class in the world—the value of housing in the... View Details

Keywords: by Sarah Jane Johnston; Construction; Real Estate

06 May 2024
Research & Ideas

The Critical Minutes After a Virtual Meeting That Can Build Up or Tear Down Teams

screen or the conference call as a theater, says Harvard Business School Professor Leslie Perlow, building on the foundational work of sociologist Erving Goffman. “You’re on the frontstage, and that’s for all the world to see,” she says.... View Details

Keywords: by Michael Blanding

06 Aug 2013
First Look

First Look: August 6

approach found only in Gulati, Mayo, and Nohria's Management. This unique text demonstrates how success within a constantly changing business environment requires a clear understanding of the interactive and dynamic nature of strategy,... View Details

Keywords: Anna Secino

02 Dec 2002
Research & Ideas

The Secret of How Microsoft Stays on Top

of the company from Harvard Business School professors Marco Iansiti and Alan MacCormack. Their take: Microsoft wins through effective management of its intellectual property and an ability to spot and react to important trends before... View Details

Keywords: by Sean Silverthorne

24 Oct 2023
HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

believed you could praise people to success.” Bill Wilson: Eliminate ego Bill Wilson isn’t a household name in business circles—and that’s intentional. The founder of Alcoholics Anonymous was adamant that successful organizations need a... View Details

Keywords: by Avery Forman

Program

Aligning Strategy and Sales

Summary A company's sales organization is a core vehicle for implementing business strategy—yet there's often a big gap between the company's strategic objectives and the way its sales organization actually... View Details

14 Feb 2011
Research & Ideas

Clay Christensen’s Milkshake Marketing

price, or dividing the customer base into target demographics, such as age, gender, education, or income level. Unfortunately, neither way works very well, according to Harvard Business School professor Clayton Christensen, who notes that... View Details

Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage

November 1999 (Revised June 2006)
Case

DLJdirect: "Putting Our Reputation Online"

By: Thomas R. Eisenmann and Gillian Morris

Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its... View Details

Keywords: Marketing Strategy; Marketing Communications; Competitive Strategy; Decision Choices and Conditions; Investment; Cost Management; Business Plan; Research and Development; Customers; Budgets and Budgeting; Online Advertising; Internet; Financial Services Industry