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- Faculty Publications (2,354)
Show Results For
- All HBS Web
(6,024)
- People (7)
- News (1,305)
- Research (3,872)
- Events (36)
- Multimedia (94)
- Faculty Publications (2,354)
- Program
Rising Generation in the Family Enterprise
different path, but all will benefit from a holistic exploration of their connection to the family enterprise. In a program that places all options on the table—and explores many of the topics that families avoid talking about—you will... View Details
- Program
Women on Boards
corporate director. Focused on the critical issues facing boards today, you will learn how to approach board selection strategically, raise your profile—and find your best match. Key Benefits Preparing to take your place on a corporate... View Details
- Program
Strategic Marketing for Driving Growth
more business growth. This program is eligible for the Digital Transformation Certificate. Learn More Key Benefits Effective marketing strategy development and implementation is a crucial piece of the puzzle for business leaders who need... View Details
- Article
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
- Article
Decisions about Medication Use and Cancer Screening across Age Groups in the United States
By: Kathleen M. Fairfield, Bethany S. Gerstein, Carrie A. Levin, Vickie Stringfellow, Heidi Wierman and Mary McNaughton-Collins
Objective
To describe decision process and quality for common cancer screening and medication decisions by age group.
Methods
We included 2941 respondents to a national Internet survey who made at least one decision about colorectal, breast,... View Details
To describe decision process and quality for common cancer screening and medication decisions by age group.
Methods
We included 2941 respondents to a national Internet survey who made at least one decision about colorectal, breast,... View Details
Fairfield, Kathleen M., Bethany S. Gerstein, Carrie A. Levin, Vickie Stringfellow, Heidi Wierman, and Mary McNaughton-Collins. "Decisions about Medication Use and Cancer Screening across Age Groups in the United States." Patient Education and Counseling 98, no. 3 (March 2015): 338–343.
- 10 Sep 2014
- HBS Seminar
Ben Edelman, Harvard Business School
- Article
Making Seconds Count: When Valuing Time Promotes Subjective Well-being
By: Alice Lee-Yoon and A.V. Whillans
Time is a finite and precious resource, and the way that we value our time can critically shape happiness. In this article, we present a conceptual framework to explain when valuing time can enhance vs. undermine well-being. Specifically, we review the emotional... View Details
Lee-Yoon, Alice, and A.V. Whillans. "Making Seconds Count: When Valuing Time Promotes Subjective Well-being." Current Opinion in Psychology 26 (April 2019): 54–57.
- January 2014 (Revised March 2015)
- Case
Google Car
By: Karim R. Lakhani, James Weber and Christine Snively
By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the... View Details
Keywords: Digital Services; Innovation; Technology; Technological Innovation; Internet and the Web; Market Entry and Exit; Transportation; Auto Industry; United States
Lakhani, Karim R., James Weber, and Christine Snively. "Google Car." Harvard Business School Case 614-022, January 2014. (Revised March 2015.)
- 06 Jan 2006
- News
Made to Measure Is the Best Fit for Future Pensioners
- 02 Jan 2020
- News
Hospitals Merged. Quality Didn’t Improve.
- August 2023 (Revised January 2025)
- Case
The Gift Card Swap
By: David G. Fubini, William Fubini, Patrick Sanguineti and Amy Chambers
In this short vignette on ethics in consulting, Brenda Thompson, a new Associate at a prestigious consulting firm, learns that a fellow Associate is using the firm's meal expense benefits to pocket the difference between the maximum daily allowance and his actual... View Details
Fubini, David G., William Fubini, Patrick Sanguineti, and Amy Chambers. "The Gift Card Swap." Harvard Business School Case 424-010, August 2023. (Revised January 2025.)
- March 2016
- Teaching Note
Advanced Leadership Pathways: Inge Skjelfjord and the Cacao Supply Chain
By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
Inge Skjelfjord, with a long career in international finance focused on agribusiness projects, had a vision to build a cacao research center that would help smallholder cacao farmers, who benefited the least from the chocolate value chain. He aimed to support the... View Details
- 2019
- Chapter
Technology Adoption
By: Chris Forman, Avi Goldfarb and Shane Greenstein
Using examples from information technology adoption, we emphasize the role of costs, benefits, communications channels and dynamic considerations in the decision to adopt new technology. We discuss differences between adoption by consumers and adoption by firms. We... View Details
Keywords: Technology Adoption
Forman, Chris, Avi Goldfarb, and Shane Greenstein. "Technology Adoption." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan, 2017. Electronic.
- July 2002 (Revised March 2003)
- Case
Avon.com (A)
Avon has always sold its products through a large independent direct-selling organization. However, it is now considering whether it should sell directly to the consumer. The company's independent representatives number 500,000 in the United States alone. Yet, there... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Internet and the Web; Salesforce Management; Marketing Channels; Beauty and Cosmetics Industry
Godes, David B. "Avon.com (A)." Harvard Business School Case 503-016, July 2002. (Revised March 2003.)
- March 2001 (Revised March 2003)
- Case
Syncra Systems
Syncra Systems makes Internet-based software that allows supply chain partners to compare disparate forecasts and production plans, to uncover any discrepancies among them, and to address these issues. However, many potential Syncra customers perceive that they will... View Details
Keywords: Product Positioning; Internet and the Web; Supply Chain Management; Applications and Software; Sales
McAfee, Andrew P., and Mona Ashiya. "Syncra Systems." Harvard Business School Case 601-035, March 2001. (Revised March 2003.)
The Socioeconomic Impact of Internet Tracking
At a time when the future of cookies in ad tracking is in doubt, this report contributes to understanding online tracking and its positive and negative consequences, both economic and social. We describe how tracking works to circulate data and affect privacy, how data... View Details
- Web
Browse All Articles, Research, & Case Studies - HBS Working Knowledge
Bill Kerr Employers can benefit by remapping their talent strategies to match the realities of workers with caregiving responsibilities. Bill Kerr is joined by his Managing the Future of Work co-chair and podcast co-host, Joe Fuller, lead... View Details
- 2022
- Book
Complicit: How We Enable the Unethical and How to Stop
By: Max H. Bazerman
It is easy to condemn obvious wrongdoers such as Elizabeth Holmes, Adam Neumann, Harvey Weinstein, and the Sackler family. But we rarely think about the many people who supported their unethical or criminal behavior. In each case there was a supporting cast of... View Details
Bazerman, Max H. Complicit: How We Enable the Unethical and How to Stop. Princeton, NJ: Princeton University Press, 2022.
- Program
Preparing to Be a Corporate Director
equip you with critical tools and insights that will enhance your readiness for corporate board service and enable you to make a lasting contribution at the highest level of an organization. Key Benefits This board-readiness program... View Details