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  • All HBS Web  (2,036)
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    • News  (910)
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    • Events  (9)
    • Multimedia  (36)
  • Faculty Publications  (568)
← Page 53 of 2,036 Results →
  • January 2019
  • Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
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Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
  • July 2013 (Revised August 2017)
  • Case

TaKaDu

By: Elie Ofek and Matthew Preble
In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to... View Details
Keywords: Innovation; Customer Selection; Business Marketing; High-tech Marketing; Enterprise Resource Planning; Water Resources; Water Management; Utilities; Product Positioning; Expansion; Resource Allocation; Applications and Software; Entrepreneurship; Business Startups; Business Strategy; Innovation and Invention; Growth and Development Strategy; Utilities Industry; Australia; Israel
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Ofek, Elie, and Matthew Preble. "TaKaDu." Harvard Business School Case 514-011, July 2013. (Revised August 2017.)
  • 08 Oct 2014
  • Working Paper Summaries

The Federal Reserve’s Abandonment of Its 1923 Principles

Keywords: by Julio J. Rotemberg; Banking; Legal Services
  • October 8, 2012
  • Column

Henkel's Culture Shift

By: Robert Simons
This case descriibes a CEO-led organizational transformation driven by stretch goals, performance measurement, and accountability. When Kasper Rorsted became CEO of Henkel, a Germany-based producer of personal care, laundry, and adhesives products, in 2008, he was... View Details
Keywords: Strategy Execution; Culture; New CEO; Change; Performance Measures; Accountability; Organizational Change and Adaptation; Corporate Accountability; Leading Change; Competitive Strategy; Organizational Culture; Performance Evaluation; Consumer Products Industry; Germany
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Simons, Robert. "Henkel's Culture Shift." The Case Study. FT.com (October 8, 2012).

    Change Through Persuasion

    HBR cover

    Faced with the need for a massive change, most managers respond predictably. They revamp the... View Details

    • Web

    Doctoral 100 Years - Doctoral

    Admitted to the Doctoral Program HBS opens the program to female applicants, announcing that qualified women would be admitted to the Doctoral Program, but noted “there has been no rush of applicants” and “only one lady admitted.” 1967... View Details
    • Web

    Shad Hall | About

    business leadership. Announcing the Shad gift in 1987, Dean McArthur said, “We are proud and very grateful that John has given us this challenge and this support. For years, he has pushed us to move sooner, to probe more deeply, and to... View Details
    • Web

    Publications - Institute For Strategy And Competitiveness

    care for specific events.... June 2021 The CMS New Rule on Ambulatory Surgical Centers Earns Only Partial Credit by Junaid Nabi and Robert S. Kaplan The Centers of Medicare and Medicaid Services (CMS) recently announced that it will be... View Details
    • Web

    Diversity and Inclusion - Christensen Center for Teaching & Learning

    of students’ names when calling on them to participate or when referring to their comments. Suggestions: Carefully review pronunciations provided on student classcards. Ask your Section Chair for guidance on identifying or pronouncing challenging names. View Details
    • 01 Mar 2024
    • News

    Vital Signs

    representative of what happens when a patient appears in a doctor’s office. “A patient doesn’t tend to walk into your office and announce that they have TB. Instead they might say, ‘I have a cough.’ You as the clinician have to reverse... View Details
    Keywords: Jen McFarland Flint; Hospitals; Health, Social Assistance
    • August 2017 (Revised November 2021)
    • Case

    Ryan Greene at Rainier Wearables

    By: Shikhar Ghosh, Thomas R. Eisenmann and Christopher Payton
    This case provides a platform for discussing mental health and depression in entrepreneurship. Why do entrepreneurs have more mental health issues than other professions? What can an entrepreneur do if they face a situation where their mental well-being is being... View Details
    Keywords: Mental Health; Depression; Entrepreneurship; Well-being; Personal Development and Career
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    Ghosh, Shikhar, Thomas R. Eisenmann, and Christopher Payton. "Ryan Greene at Rainier Wearables." Harvard Business School Case 818-047, August 2017. (Revised November 2021.)
    • August 2017 (Revised July 2018)
    • Case

    MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work

    By: Elie Ofek and Amanda Dai
    In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug, Afrezza. MannKind would thus be the only company with an inhalable insulin on the market. As an alternative to... View Details
    Keywords: Health Care and Treatment; Product Launch; Product Positioning; Marketing Strategy; Adoption; Pharmaceutical Industry
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    Ofek, Elie, and Amanda Dai. "MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work." Harvard Business School Case 518-031, August 2017. (Revised July 2018.)
    • 23 Aug 2011
    • First Look

    First Look: August 23

      PublicationsChallenges to Business in the Twenty-First Century Authors:Gerald Rosenfeld, Jay W. Lorsch, and Rakesh Khurana, eds. Publication:Cambridge, Mass.: American Academy of Arts and Sciences, 2011 An abstract is unavailable at this time. Book:... View Details
    Keywords: Sean Silverthorne
    • 03 Apr 2008
    • Working Paper Summaries

    Bridge Building in Venture Capital-Backed Acquisitions

    Keywords: by Paul A. Gompers & Yuhai Xuan
    • September 2019
    • Case

    Teaming Up to Win the Rail Deal at GE (A)

    By: Amy Edmondson, Ranjay Gulati and Rachna Tahilyani
    In 2012, Nalin Jain, then head of GE aviation for South Asia, was given the added responsibility for GE’s transportation business in India, including bidding for a $2.5 billion contract to manufacture, service and maintain 1,000 diesel locomotives for state owned... View Details
    Keywords: Recruitment; Selection and Staffing; Human Capital; Groups and Teams; Leadership Style; Leading Change; Organizational Design; Organizational Structure; Industrial Products Industry; Manufacturing Industry; Rail Industry; Transportation Industry; United States; India
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    Edmondson, Amy, Ranjay Gulati, and Rachna Tahilyani. "Teaming Up to Win the Rail Deal at GE (A)." Harvard Business School Case 420-058, September 2019.
    • 19 Jan 2015
    • Research & Ideas

    Is Wikipedia More Biased Than Encyclopædia Britannica?

    institution announced it would no longer publish a print version of its multivolume compendium of knowledge. Though the Britannica would still be available online, the writing on the virtual wall was clear: It had been supplanted by the... View Details
    Keywords: by Michael Blanding; Publishing
    • Blog

    The Chao Center: The Heart of HBS Executive Education

    also supporting health care initiatives and U.S.-Asia cultural exchanges." In 2012, the Chao family donated US$40 million to Harvard Business School, supporting the construction of the Ruth Mulan Chu Chao Center and endowing a scholarship fund for students of Chinese... View Details
    • 01 Jun 2024
    • News

    Quantum Leap

    another $50 million, those figures pale in comparison with what its largest competitors have been able to pour into quantum computing. While precise numbers are hard to come by, Kumar figures that IBM alone has probably invested billions so far, and Google has View Details
    Keywords: Alexander Gelfand; photographed by Chris Sorensen; quantum computing; innovation; leadership; Computer and Electronic Product Manufacturing; Manufacturing
    • 18 Jan 2024
    • News

    Match Game

    When the Bulletin included Faye Iosotaluno (MBA 2008) in its December issue, the longtime consumer tech executive was COO of Tinder. On January 9, the company announced Iosotaluno would become Tinder CEO. “It’s hard to overstate the impact Tinder has had on... View Details
    • Web

    Our Values | About

    have expressed my aspiration that Harvard Business School be a place where every individual is able to be the best they can be. It pains me to acknowledge this is not our current reality, and so we must take on this work with energy and urgency. Toward that end, we... View Details
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