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Show Results For
- All HBS Web
(2,036)
- People (1)
- News (910)
- Research (995)
- Events (9)
- Multimedia (36)
- Faculty Publications (568)
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- July 2013 (Revised August 2017)
- Case
TaKaDu
By: Elie Ofek and Matthew Preble
In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to... View Details
Keywords: Innovation; Customer Selection; Business Marketing; High-tech Marketing; Enterprise Resource Planning; Water Resources; Water Management; Utilities; Product Positioning; Expansion; Resource Allocation; Applications and Software; Entrepreneurship; Business Startups; Business Strategy; Innovation and Invention; Growth and Development Strategy; Utilities Industry; Australia; Israel
- 08 Oct 2014
- Working Paper Summaries
The Federal Reserve’s Abandonment of Its 1923 Principles
- October 8, 2012
- Column
Henkel's Culture Shift
By: Robert Simons
This case descriibes a CEO-led organizational transformation driven by stretch goals, performance measurement, and accountability. When Kasper Rorsted became CEO of Henkel, a Germany-based producer of personal care, laundry, and adhesives products, in 2008, he was... View Details
Change Through Persuasion

Faced with the need for a massive change, most managers respond predictably. They revamp the... View Details
- Web
Doctoral 100 Years - Doctoral
Admitted to the Doctoral Program HBS opens the program to female applicants, announcing that qualified women would be admitted to the Doctoral Program, but noted “there has been no rush of applicants” and “only one lady admitted.” 1967... View Details
- Web
Shad Hall | About
business leadership. Announcing the Shad gift in 1987, Dean McArthur said, “We are proud and very grateful that John has given us this challenge and this support. For years, he has pushed us to move sooner, to probe more deeply, and to... View Details
- Web
Publications - Institute For Strategy And Competitiveness
care for specific events.... June 2021 The CMS New Rule on Ambulatory Surgical Centers Earns Only Partial Credit by Junaid Nabi and Robert S. Kaplan The Centers of Medicare and Medicaid Services (CMS) recently announced that it will be... View Details
- Web
Diversity and Inclusion - Christensen Center for Teaching & Learning
of students’ names when calling on them to participate or when referring to their comments. Suggestions: Carefully review pronunciations provided on student classcards. Ask your Section Chair for guidance on identifying or pronouncing challenging names. View Details
- 01 Mar 2024
- News
Vital Signs
representative of what happens when a patient appears in a doctor’s office. “A patient doesn’t tend to walk into your office and announce that they have TB. Instead they might say, ‘I have a cough.’ You as the clinician have to reverse... View Details
- August 2017 (Revised November 2021)
- Case
Ryan Greene at Rainier Wearables
By: Shikhar Ghosh, Thomas R. Eisenmann and Christopher Payton
This case provides a platform for discussing mental health and depression in entrepreneurship. Why do entrepreneurs have more mental health issues than other professions? What can an entrepreneur do if they face a situation where their mental well-being is being... View Details
Ghosh, Shikhar, Thomas R. Eisenmann, and Christopher Payton. "Ryan Greene at Rainier Wearables." Harvard Business School Case 818-047, August 2017. (Revised November 2021.)
- August 2017 (Revised July 2018)
- Case
MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work
By: Elie Ofek and Amanda Dai
In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug, Afrezza. MannKind would thus be the only company with an inhalable insulin on the market. As an alternative to... View Details
Keywords: Health Care and Treatment; Product Launch; Product Positioning; Marketing Strategy; Adoption; Pharmaceutical Industry
Ofek, Elie, and Amanda Dai. "MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work." Harvard Business School Case 518-031, August 2017. (Revised July 2018.)
- 23 Aug 2011
- First Look
First Look: August 23
PublicationsChallenges to Business in the Twenty-First Century Authors:Gerald Rosenfeld, Jay W. Lorsch, and Rakesh Khurana, eds. Publication:Cambridge, Mass.: American Academy of Arts and Sciences, 2011 An abstract is unavailable at this time. Book:... View Details
Keywords: Sean Silverthorne
- 03 Apr 2008
- Working Paper Summaries
Bridge Building in Venture Capital-Backed Acquisitions
Keywords: by Paul A. Gompers & Yuhai Xuan
- September 2019
- Case
Teaming Up to Win the Rail Deal at GE (A)
By: Amy Edmondson, Ranjay Gulati and Rachna Tahilyani
In 2012, Nalin Jain, then head of GE aviation for South Asia, was given the added responsibility for GE’s transportation business in India, including bidding for a $2.5 billion contract to manufacture, service and maintain 1,000 diesel locomotives for state owned... View Details
Keywords: Recruitment; Selection and Staffing; Human Capital; Groups and Teams; Leadership Style; Leading Change; Organizational Design; Organizational Structure; Industrial Products Industry; Manufacturing Industry; Rail Industry; Transportation Industry; United States; India
Edmondson, Amy, Ranjay Gulati, and Rachna Tahilyani. "Teaming Up to Win the Rail Deal at GE (A)." Harvard Business School Case 420-058, September 2019.
- 19 Jan 2015
- Research & Ideas
Is Wikipedia More Biased Than Encyclopædia Britannica?
institution announced it would no longer publish a print version of its multivolume compendium of knowledge. Though the Britannica would still be available online, the writing on the virtual wall was clear: It had been supplanted by the... View Details
- Blog
The Chao Center: The Heart of HBS Executive Education
also supporting health care initiatives and U.S.-Asia cultural exchanges." In 2012, the Chao family donated US$40 million to Harvard Business School, supporting the construction of the Ruth Mulan Chu Chao Center and endowing a scholarship fund for students of Chinese... View Details
- 01 Jun 2024
- News
Quantum Leap
another $50 million, those figures pale in comparison with what its largest competitors have been able to pour into quantum computing. While precise numbers are hard to come by, Kumar figures that IBM alone has probably invested billions so far, and Google has View Details
- 18 Jan 2024
- News
Match Game
When the Bulletin included Faye Iosotaluno (MBA 2008) in its December issue, the longtime consumer tech executive was COO of Tinder. On January 9, the company announced Iosotaluno would become Tinder CEO. “It’s hard to overstate the impact Tinder has had on... View Details
- Web
Our Values | About
have expressed my aspiration that Harvard Business School be a place where every individual is able to be the best they can be. It pains me to acknowledge this is not our current reality, and so we must take on this work with energy and urgency. Toward that end, we... View Details